The document discusses the Mercedes-Benz S-Class sedan. It provides information on the target market for the S-Class, which is middle-aged people with middle to high incomes. The brand is not popular with young people due to its expensive price point. Mercedes-Benz targets both male and female buyers by designing cars to fit both genders. The document also discusses Mercedes-Benz's marketing and advertising strategies to promote the S-Class, including fashion festivals, social media advertising, and donations to charity to increase sales.
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
its all about about mercedes and its introduction and the marketing policies adopted, cocept of marketing mix, adopted by mercedes,product, promotion, price, place, process, people, physical evidence
Its a presentation on strategies followed by BMW in different phase es and departments in the organisation.
Data collected from secondary sources (like websites,thesis,and reports) for this PPT
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
its all about about mercedes and its introduction and the marketing policies adopted, cocept of marketing mix, adopted by mercedes,product, promotion, price, place, process, people, physical evidence
Its a presentation on strategies followed by BMW in different phase es and departments in the organisation.
Data collected from secondary sources (like websites,thesis,and reports) for this PPT
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
La Stratégie Marketing de Mercedes-BenzWalid Aitisha
Présentation et historique du Groupe
l'Analyse Swot
l'analyse Pestel
le Marketing Mix
(Téléchargez la présentation pour voir la version complète et les commentaires)
Si vous avez besoin d'informations complémentaires n'hésitez pas a me contacter sur mon e-Mail : walidaitisha@gmail.com
• PRODUCTIVIDAD
Alcanzar/mejorar los niveles de productividad de Toyota.
Aumentar la utilización de recursos.
Estandarizar las prácticas/procesos óptimos.
Sistema de producción Ford estandarizado.
• SATISFACCION DEL CLIENTE
Mayor sensibilidad hacia los clientes.
Decisiones rápidas e implementación ágil.”
Así, el objetivo que Ford Motor Company persigue es "producir mejores productos más rápidamente y a un precio más bajo para satisfacer a más clientes en todo el mundo". Para conseguirlo va a llevar a cabo un rediseño tanto de sus procesos como de su estructura, basando la misma en sus productos y no en las áreas geográficas, como venía actuando desde su creación.
A masstige (mass+prestige) branding assignment on MINI. I created this while on exchange at ESSEC business school in Paris. The prof requested we submit our final assignment as a Powerpoint presentation, instead of a written document.
Case Study: Social Media Strategy @ Mercedes Benz – Targeting young Customers...Rajesh Prabhakar
Mercedes Benz has been actively engaging with customers and prospective customers particularly younger generation customers as part of its marketing and sales strategy "Mercedes-Benz 2020 - Best Customer Experience".
4 P's of marketing management
Product
Price
Place
Promotion
tells about management of marketing of a product
set pricing
for students looking more towards easy marketing strategies
for investors for launching of the product
management marketing
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
2. Mercedes-Benz is a multinational brand of the German
manufacturer Daimler AG, the brand is used for luxury
automobiles, buses, coaches, and trucks. Mercedes-Benz is
headquartered in Stuttgart, Germany. The name first appeared in
1926 under Daimler-Benz which is widely regarded as the first
automobile. Mercedes-Benz is part of the "German Big 3" luxury
automakers, along with Audi and BMW, which are the three best
selling
luxury
automakers
in
the
world
Mercedes-Benz carries a full range of passenger, light commercial
and heavy commercial equipment. Vehicles are manufactured in
multiple countries worldwide. S class is basically a luxury sedan
manufactured mainly for middle aged both male and female and
also for families as it is a automatic , SUV , luxury, spacious and
comfortable car .
3. Market segmentation is a marketing strategy that involves
dividing a broad target market into subsets of consumers who
have common needs, and then designing and implementing
strategies to target them using media channels and other touchpoints that are best to reach them.
Market segments allow companies to create product
differentiation strategies to target them.
It refers to
Dividing a market into smaller groups with distinct needs,
characteristics and behavior as well. There are 4 basis of
segmentation:
4. GEOGRAPHIC:
It refers to:
Dividing a market into different geographical units such as nations, regions or
cities: for example:
When referring to the geographic segmentation of the S class, it is mainly
targeted toward somewhat wealthy countries. The S class is sold worldwide
but its biggest market is in the United States.
CHINA
The first Mercedes-Benz ever sold in China was an S-Class and especially for
Chinese customers, the S-Class has remained the model of modern
automotive
luxury.
"The all-new S-Class set a new benchmark for the auto industry and
contribute strongly to Mercedes-Benz's future in this country."
5. •INDIA
Mercedes-Benz India is all set to launch the new 2014 S-Class in
India, however dealers have already started taking pre-orders of the
luxury car. Longer, wider and more roomier than its predecessor, the
S-Class aims at reclaiming the throne of „world‟s best car‟
•KARACHI
Mercedes Benz S class is also available in :
•Lahore
•Islamabad
•Rawalpindi
•Quetta
•Kallat
•Hyderabad
6. DEMOGRAPHIC SEGMENTATION
It refers to:
Age, gender, income, occupation, ethnicity, social class, family status,
and education.
•Mercedes Benz S class demographic includes adults, both male and
female, mostly middle-aged people. They are not very popular with
youngsters since the brand is very expensive. The S class targets people
of middle to high incomes.
•Youth are included in this group. People between 22-25 purchased
Mercedes Benz. Mercedes Benz does not produce low price vehicles.
Mercedes products also target both males and females as they design cars
to fit both male and female specifications.
7. PHYSIOGRAPHIC SEGMENTATION
Since the car is a Mercedes-Benz cars are quite high. Mercedes-Benz
Car Group's target customers are mostly rich.
For the psychographic segmentation the S class is commonly purchased
among people who have a family, since it‟s a SUV. Some of the reasons
its customers prefer the S class is for its safety, and by being a luxury
car it gives you a certain status among society.
BEHAVIORAL SEGMENTATION
Behavioral segmentation is the most powerful approach because it uses
actual consumer behavior or product usage to make distinctions among
market segments. When referring to the S class behavioral
segmentation, it is purchased among heavy users, it‟s a car you can use
on a day-to-day basis, whether going to work or to the grocery store.
Most of the people that purchase the S class do it for different reasons;
quality, beauty, speed, etc
8.
The target market for the Mercedes Benz is middle aged people of
middle to high incomes. (25-44 year old age )
Mercedes-Benz Car target customers are mostly rich.
Mercedes Benz does not produce low prices vehicles because
Mercedes Benz targets rich people.
The brand is not popular with young people because it is
expensive.
Mercedes products also target both males and females as they
design cars to fit both male and female specifications.
9.
Mercedes Benz has adopted a positioning strategy as a
manufacturer of highly reliable and safe automobiles, resulting in
a price premium relative to similar international competitors.
outstanding service solutions related to those products.
BRAND POSITIONING:
It targets young buyers who love to drive. The car emphasizes
design and style rather than speed .Positioned as a well-engineered
stylish car, its tagline is 'Vorsprung durch Technik' in German,
meaning 'Lead by Technology'.
10. The new product of Mercedes Benz S class is Sedan (S550) for the
upcoming year. This sedan is good enough to make buyers attracted
towards the new Sedan. The S550 starts at $93,825 including delivery,
given all the improvements over the previous versions. Once you start
adding other luxurious options, the price rises to over $130,000.
Product Line Pricing
Pricing in the US—where all models will be 4Matic—starts at $140,425.
Extras can add up to the car price of around $160,000 because they are
more luxurious and comfortable, better looking and fully equipped with
latest technological innovations that attracts the buyers- especially the
AMG versions which represent a huge progress for the product line.
Price Adaptation Strategy
Mercedes Benz S class is providing functional discounts to its dealers about
$2,500 for pleasing and attracting customers towards their models.
11. Mercedes Benz S class organized a Fashion Festival in Brisbane . The
goal of the Mercedes-Benz Fashion Festival is to promote fashion and
style, to increase awareness for our local industry and ultimately to
increase sales.
Mercedes-Benz has also tried to enhance the reputation of luxury and
durability of its cars by including the “Mercedes-AMG” that produces
high-performance engines for luxury cars. Mercedes-Benz wanted to
reach their target audience throughout their Facebook advertising .As the
“Class S” model was targeting younger drivers, Mercedes-Benz so it
choose Facebook as the ideal platform. Mercedes-Benz has been using
star-power to send a different kind of message: Stars are bright, but most
importantly,
they
are
Mercedes-Benz
clients.
12. Mercedes also conquer the online internet market with the launch of the exciting
multimedia Mercedes-Benz S -Class configuration, interactive online films, and video
podcast.
13. Advertisement:
The advertisement for the Mercedes-Benz S-Class series automobile uses several
effective devices. Initially, the lack of color gives the impression of a classical and
somewhat elegant item. Mercedes do not need to expose customers to frequent
advertisements. Theme they use is very creative and it gives the viewer the perception
that the name of Mercedes-Benz speak for itself.
Sales Promotion:
It is said by the Mercedes Company that on purchase of every Benz S class, the
Company will donate $100 / vehicle to help provide fragile children with medical
facilities which has a significant effect on the sales of Mercedes Benz S class.
Direct Marketing:
: Mercedes‟ Facebook page is a main hub of interaction between the brand and its
customers.
Customers and brand fans post on the walls, take part in discussions and share images
and videos on the automaker‟s page.