Markham Global Fest is a new cultural festival taking place in July and August 2015 to coincide with the PanAm games. The festival hopes to attract families and tourists from the GTA and abroad to experience the diverse entertainment and unite people. The marketing plan includes advertisements in 12 languages on TV, in malls and community centers. A social media campaign with contests on Facebook, Twitter and Instagram will encourage engagement. Press releases and advisories will promote the festival to media and the community. Various community events will also help reach the target market within a $125,000 budget.