A marketing strategy for Kylie Cosmetics

1. Kylie Cosmetics Digital
Marketing Strategy
BY EMILY BRUCE

2. What is Kylie Cosmetics
 Created by Kylie Jenner
 Makeup line
 Matte Lipkits
 Lip glosses
 Eyeshadows
 Eye liners
 Highlighters
 Blushes

3. How Kylie Cosmetics Promotes
 Social Media
 Inbound marketing
 Online advertising

4. Social Media
 Very active on social media
 Snapchat
 Instagram
 Twitter
 Facebook
 Be more active on YouTube
 Show products
 Makeup tutorials

5. Website and Search Engine Optimization
 Website
 Keep it the same
 SEO’s
 ’matte lipstick’
 ’cosmetics’

6. Online Advertising
 Don’t do much paid advertising
 Focused on social media
 Facebook  Suggestion pages
 Twitter  Hashtags and click to follow

7. Inbound Marketing
 Makeup blogging
 Email updates
 Less is more
 Personalized

8. Mobile
 Wouldn’t change much of the mobile website
 User friendly
 Almost identical to online website
 If I could change one thing…
 Product subheads

9. Budget
 Marketing goals
 What type of business Kylie Cosmetics is
 Percent of annual revenue generated online
 Categories
 Assign budget amounts to categories
 All of this requires research

10. Key Metrics
 Consumption of content
 Channels
 Sharing
 Revenue
 Grabbing attention
 Benefits outweigh the costs