This personal portfolio document summarizes LouAnn Schafer's work with three clients in 2016: United Federal Credit Union, Chamberlain Group, and Gladiator GarageWorks. For UFCU, Schafer led promotional campaigns, events, advertising, and digital efforts to grow membership and loans. For Chamberlain, she worked on connected home devices and intelligent lighting products. For Gladiator, Schafer helped shift the brand strategy to focus on lifestyle imagery and organized multiple national and regional awareness campaigns using various advertising, PR, and social media tools.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Specsavers teamed-up with The Evening Standard to appeal to consumers of fashion and to communicate that the known-for-value specs are also 'trend followers' frames.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Specsavers teamed-up with The Evening Standard to appeal to consumers of fashion and to communicate that the known-for-value specs are also 'trend followers' frames.
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
MBA project on the opening of a new Clarins store in Marseille.
The focus of this Powerpoint is the CRM and the event related to the opening of the new store.
Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. A practical insight into advertising in the digital space
Couponing for the adhd generation bd my shopi - gondola digital society at ...BD myShopi
Couponing for the ADHD generation: presentation by BD myShopi at Gondola's Digital Society event at GooglePlex in Brussels, on April 22nd by Toon Coppens, digital strategist at BD myShopi. Presentation about omni-channel marketing and more precisely how promo communication for omni-channel retail is evolving. The presentation concentrates on the main opportunities of 100% digital cashbacks for creative and relevant activation campaigns.
The Power of Integrated Marketing Campaigns - Tinhat Creativetinhatcreative
The Power of Integrated Marketing: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue.
Sports Marketing - integrated marketing and digital communicationsLeanne Ross
Second year Sports Marketing - introduction to integrating concepts across digital channels, and the impact of emerging digital trends on campaigns and brands.
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
MBA project on the opening of a new Clarins store in Marseille.
The focus of this Powerpoint is the CRM and the event related to the opening of the new store.
Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. A practical insight into advertising in the digital space
Couponing for the adhd generation bd my shopi - gondola digital society at ...BD myShopi
Couponing for the ADHD generation: presentation by BD myShopi at Gondola's Digital Society event at GooglePlex in Brussels, on April 22nd by Toon Coppens, digital strategist at BD myShopi. Presentation about omni-channel marketing and more precisely how promo communication for omni-channel retail is evolving. The presentation concentrates on the main opportunities of 100% digital cashbacks for creative and relevant activation campaigns.
The Power of Integrated Marketing Campaigns - Tinhat Creativetinhatcreative
The Power of Integrated Marketing: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue.
Sports Marketing - integrated marketing and digital communicationsLeanne Ross
Second year Sports Marketing - introduction to integrating concepts across digital channels, and the impact of emerging digital trends on campaigns and brands.
Version 2 of the IaC Maturity Model Presentation
What helps leading technology companies like Facebook, Amazon, Netflix, and Etsy increase their speed to market while lowering overall IT costs and increasing customer satisfaction? Examine how to apply the principles from Humble and Farley’s Continuous Delivery Maturity Model to the concepts found in Morris’ Infrastructure as Code, using the new Infrastructure as Code Maturity Model.
Link to v2.1 of the IaC Maturity Model: https://github.com/garystafford/cd-maturity-model/raw/requirejs/images/IaC_Maturity_Model%20v2_1.pdf
Recovery: Job Growth and Education Requirements Through 2020CEW Georgetown
Recovery: Job Growth and Education Requirements Through 2020: Projections of jobs and education requirements through 2020. This report shows where the jobs will be by education level, occupation and industry. Recovery 2020 is an update to our Help Wanted: Projections of Jobs and Education Requirements Through 2018.
JetSetGrow - Digital Marketing Credentials | Performance Marketing, SEO, SEM,...Dhruven Turakhia
JetSetGrow is a digital marketing accelerator that helps small and big businesses harness the true potential of the internet. With a global presence across 8 offices, state-of-the-art infrastructure in Mumbai and Pune, and some of the best digital marketing talent in the industry we are able deliver results on your business goals.
Through a wide range of services such as Social Media Management, Lead Generation, Content Creation, Films + Production, SEO, and technology solutions, we offer bespoke solutions to help your business deliver on its marketing and sales goals.
As soon as a client comes to us, our advisory board works with them to understand the core goal of the brand. Based on this, we devise a strategy that is unique, and designed for success. With clearly defined KPIs, and strategic course correction where needed, we provide a clear and measurable road map to the client to help them achieve their business goals.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
2. Index
United Federal Credit Union
Promotional Campaigns
Events
Advertising
Digital
Chamberlain Group
Connected Devices
Intelligent Lighting
Gladiator GarageWorks
Branding
National Campaigns
Regional Campaigns
Brand Awareness
3. UFCU: Promotional
The primary goal of promotional campaigns was growing
SOW with a secondary goal of increasing membership.
In 2015, UFCU won a Category Best CUNA Diamond Award
for the “Sit Stay Rollover” certificate special campaign.The
campaign included lobby collateral, advertising and a social
media component.The 2015 campaign was so successful, it
was modified for 2016 to “MultiplyYour Returns.
2015 2016
4. UFCU: Promotional
The spring auto campaign is the largest loan campaign run by
UFCU. In addition to lobby collateral, the “Enjoy the Ride”
spring auto campaign included aTV spot with $100,000 spend.
In 2016, digital advertising on Hulu, Pandora and social media
was included.
5. UFCU: Events
From branch grand openings to community events,
marketing support delivered awareness and engagement.
6. UFCU: Advertising
The “I Am United” campaign included print, radio and digital
ads in Arkansas, Nevada and North Carolina. Ads featured
real members telling their United story.
7. UFCU: Digital
In 2016, UFCU launched their first eBook.Targeting first
time homeowners, digital advertising and marketing
automation was used to drive referrals and leads. Ads were
placed on realtor.com and other social media sites.
8. Chamberlain:
Connected Devices
Chamberlain and their sister company HeathCo partnered
together to bring IoT products to retail in a connected
garage door opener and lighting controls. Project included
naming, branding elements, product design, channel
planning and packaging.
9. Chamberlain: Lighting
HeathCo decorative and security intelligent lighting was a
category leader at big box retail stores. Market research,
product design, product roadmap, pricing, POS materials
and advertising were developed to grow revenue and
improve margins.
11. Branding: Essence
Prior to 2007 the Gladiator GarageWorks brand style was super
premium with a very sterile feel. No people or personality to
distract from the aspirational direction.
Shifting the brand visual to an inspirational focus required
lifestyle photography that portrayed real life applications.
12. Branding: Essence
The change in strategy to a lifestyle focus was carried out
across consumer touch points.
Catalog
In-store display
Advertising
Promotion
Web
14. Branding: POP/Display
In-Line and End Cap Displays coordinate with packaging
to communicate how to transform your garage.
Brand banners used for consumer and trade events carry the
message of inspiration and the start of transformation
16. Branding: Packaging
Consistency in visuals and copy was the focus of a 2009
packaging change for the brand. Consumer research showed
an understanding of the brand pillars:Quality, Durability and
Style
17. National Campaign
2009…The Problem:
• Challenging economic climate
• National Brand Awareness in the single digits
• Focused primarily on the male demographic
• Web traffic static at 25k/month
2009…The Opportunity:
• Develop a campaign to reach a larger audience
• Create consumer engagement for greater recall
• Communicate the value of an organized garage
• Utilize Foresee satisfaction survey data to reach consumers
2009…The Solution:
• UnveilYour Garage Sweepstakes
• Engage in partnership opportunities
• Message around value
21. National Campaign
Results:
Editorial Coverage
Q2 2008
Q2 2009
Gladiator’s “UnveilYour Garage” sweepstakes helped drive
an 84% increase in the brand’s Media Index Score to the
highest level since 2007
23. Regional Campaign
Billboards
Newspaper
Sports publication
ads: ColtsYear Book,
Indians Book
Radio Show
partnership contests
Home Show
Participation
AJ Foyt/Indy 500
Objectives:
Build Brand Awareness/Create Engagement
Test and Measure Marketing Methods