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The document outlines Vasco Duarte's workshop about developing a product vision. It provides context about the target customer segment of 15-25 year olds in emerging markets and details about their daily lives and mobile phone usage, which involves heavy texting, picture sharing, and playing games. The workshop will guide groups through 8 steps to define a product vision for a mobile phone manufacturer, including understanding customer needs and the competitive landscape. Each group will present their vision to the others.
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Recommended
Vision workshop handouts
The document outlines Vasco Duarte's workshop about developing a product vision. It provides context about the target customer segment of 15-25 year olds in emerging markets and details about their daily lives and mobile phone usage, which involves heavy texting, picture sharing, and playing games. The workshop will guide groups through 8 steps to define a product vision for a mobile phone manufacturer, including understanding customer needs and the competitive landscape. Each group will present their vision to the others.
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This document proposes a digital marketing strategy for Total, a major French oil and gas company, to better engage two key audiences - younger audience X who uses social media more and older audience Y who is more financially focused. It evaluates Total's current digital presence and proposes additions like developing apps, hiring content designers, and setting goals to engage audiences across websites and social media like Instagram, Twitter, and Facebook. Costs to implement the new plan are estimated at $320,000.
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Volvo Car USA: Digital Marketing Strategy
Volvo is developing a new digital marketing strategy to appeal to younger target markets while maintaining their current older customer base. Their strategy includes increasing spending on Google AdWords, social media marketing, and mobile development. They plan to launch a new ad campaign in February 2017 with a total budget of $19.2 million. The goal is to increase brand recognition and sales to become more profitable.
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This document outlines a digital marketing strategy to raise awareness of Honda vehicles among adults aged 25-40. The strategy involves social media campaigns on Twitter and Facebook using the hashtag #HondaChamps, as well as Google AdWords search engine optimization. Key performance indicators such as new customers, demographics, and click-to-purchase rates will track the effectiveness of the campaigns. The proposed budget of $500,000 will be spent on Google ads, social media prizes and promotions, agency fees, and promoted hashtag advertisements on Facebook and Twitter.
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Case studies - Social Media Marketing
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Why This Kolaveri Di song from Tamil Movie - 3 became the biggest rage in India with viral spread across different segments. The Tamil song was even played on MTV and Hindi radio channels, such was the impact.
The Omnichannel Opportunity
This document discusses the challenges brands face in implementing omnichannel strategies. It finds that uptake of omnichannel has been lackluster, with only 26% of brands having a full implementation in 2015. Mobile integration is also lagging, with less than half of brands completely integrating mobile with other channels like web and email. The three greatest barriers to omnichannel cited by brands are lack of resources and investment, lack of analytical and technical resources to make sense of data, and difficulty integrating data.
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More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Retail’s Omnichannel omnichallenge
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The document is a research report on using digital tactics like social media and websites to generate revenue for trade shows and conferences. Some key findings include:
- Over half of respondents are shifting marketing funds from traditional to digital tactics like email.
- Roughly half say digital marketing is valuable for driving revenue, and 69% expect digital revenues to increase.
- Having a digital strategy is linked to attributing more revenue to digital and experimenting with new tactics.
- Email remains very important but organizations want better customer data and integration capabilities.
- Event attendance and leads are top metrics for measuring digital ROI, which 89% of respondents do.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCE
Startups are reinventing customer experience in fashion and beauty through personalized products and services based on customer data, new direct-to-consumer brands meeting community needs, and new services combatting counterfeiting. The document highlights 20 startups including those offering custom-formulated cosmetics, color-matching makeup recommendations using selfies, custom shoe design, and authentication services to verify product authenticity. Several startups are already partnering with major brands and retailers or are potential acquisition targets.
Building Your Digital Marketing Playbook
SMS remains an important mobile channel as 70% of feature phone owners do not plan to upgrade to a smartphone soon. Additionally, 78% of smartphone users send text messages daily and 33% do so constantly throughout the day, highlighting how central SMS is to mobile strategy and experience.
What is Omnichannel Retail? Past. Present. Future.
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
OmniChannel Retail Best Practices for Brands and Retailers
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
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Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...Digital Experience (DX) Summit 2016
More than ever before, customers in “the rest of the world” want to be considered and engaged across all channels and ecosystems. Therefore, reaching out to audiences globally and engaging with customers around the world takes more than a global footprint. A number of unexpected and cross-functional challenges are on their way in any area where borders and boundaries must be crossed. This session will cover key enablers and drivers that should be considered from both strategic and tactical perspectives to embed omnichannel experiences in the global value chain.Vila Digital - Omnichannel
O documento discute a evolução do consumidor para um modelo omnicanal, onde ele utiliza múltiplos canais de forma integrada em sua jornada de compras. O consumidor atual está constantemente conectado através de dispositivos móveis e busca conveniência e experiências personalizadas. Para atender a esse consumidor, os varejistas precisam adotar uma abordagem omnicanal que integre todos os canais de forma coordenada.
Honda Motors Digital Strategy
This document outlines a digital marketing strategy to raise awareness of Honda vehicles among adults aged 25-40. The strategy involves social media campaigns on Twitter and Facebook using the hashtag #HondaChamps, as well as Google AdWords search engine optimization. Key performance indicators such as new customers, demographics, and click-to-purchase rates will track the effectiveness of the campaigns. The proposed budget of $500,000 will be spent on Google ads, social media prizes and promotions, agency fees, and promoted hashtag advertisements on Facebook and Twitter.
Ford full digital strategy ppt
This is a full digital strategy for a fictitious campaign I made up for the brand Ford Motor Company.
Case studies - Social Media Marketing
This presentation highlights about different case studies in social media. How social media helped in viral marketing to promote brands, personality, etc.
Some examples like
Why This Kolaveri Di song from Tamil Movie - 3 became the biggest rage in India with viral spread across different segments. The Tamil song was even played on MTV and Hindi radio channels, such was the impact.
The Omnichannel Opportunity
This document discusses the challenges brands face in implementing omnichannel strategies. It finds that uptake of omnichannel has been lackluster, with only 26% of brands having a full implementation in 2015. Mobile integration is also lagging, with less than half of brands completely integrating mobile with other channels like web and email. The three greatest barriers to omnichannel cited by brands are lack of resources and investment, lack of analytical and technical resources to make sense of data, and difficulty integrating data.
2016 Digital Marketing Playbook - SIS Annual Addition
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Designing Omnichannel Experiences - eTail West 2013
Presentation for eTail West 2013. Includes 6 key omnichannel attributes and 6 ways to start designing for omnichannel today.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Retail’s Omnichannel omnichallenge
Deloitte and Tulip Retail unveiled Retail’s Omnichannel omnichallenge, a survey that looked at the plans, perceptions and challenges faced by Canadian retailers.
Digital marketing playbook
The document is a research report on using digital tactics like social media and websites to generate revenue for trade shows and conferences. Some key findings include:
- Over half of respondents are shifting marketing funds from traditional to digital tactics like email.
- Roughly half say digital marketing is valuable for driving revenue, and 69% expect digital revenues to increase.
- Having a digital strategy is linked to attributing more revenue to digital and experimenting with new tactics.
- Email remains very important but organizations want better customer data and integration capabilities.
- Event attendance and leads are top metrics for measuring digital ROI, which 89% of respondents do.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCE
Startups are reinventing customer experience in fashion and beauty through personalized products and services based on customer data, new direct-to-consumer brands meeting community needs, and new services combatting counterfeiting. The document highlights 20 startups including those offering custom-formulated cosmetics, color-matching makeup recommendations using selfies, custom shoe design, and authentication services to verify product authenticity. Several startups are already partnering with major brands and retailers or are potential acquisition targets.
Building Your Digital Marketing Playbook
SMS remains an important mobile channel as 70% of feature phone owners do not plan to upgrade to a smartphone soon. Additionally, 78% of smartphone users send text messages daily and 33% do so constantly throughout the day, highlighting how central SMS is to mobile strategy and experience.
What is Omnichannel Retail? Past. Present. Future.
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
OmniChannel Retail Best Practices for Brands and Retailers
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
Viewers also liked (16)
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
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2016 Digital Marketing Playbook - SIS Annual Addition
2016 Digital Marketing Playbook - SIS Annual Addition
Designing Omnichannel Experiences - eTail West 2013
Designing Omnichannel Experiences - eTail West 2013
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCE
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCE
What is Omnichannel Retail? Past. Present. Future.
What is Omnichannel Retail? Past. Present. Future.
OmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and Retailers