This document discusses the business case and benefits of cloud automation. It begins by introducing cloud automation as the next wave of IT efficiency improvements after virtualization. Examples are then provided of how cloud automation can improve operational efficiency, optimize resource utilization, and accelerate virtualization deployments. Specific customer cases are presented where cloud automation helped reduce provisioning times, improve infrastructure utilization, and support large-scale virtual desktop deployments. The document concludes by discussing how cloud automation enables proactive and predictive cloud operations through automation.