The document outlines VMware's journey and leadership in virtualization and cloud solutions from its inception in 1998 to the present. It discusses innovations in cloud computing, including the introduction of vCloud and its implications for IT as a service, along with enhancements in security and management. VMware's strong market presence is emphasized with 84% of all virtualized applications running on its platform, showcasing its commitment to efficiency and customer satisfaction.

1. VMware Virtualization & Cloud Vision 2010
Enis Konuk, VP, WW Technical Services, VMware
© 2010 VMware Inc. All rights reserved

2. VMware – Who are We, Where Have We Come From?
2003 VMware
2009
vSphere4.1
Private Cloud
2010+
Efficiency: H/W Capex
Deeper Efficiency (Capex & Opex)
Agility & Resiliency
IT in a more business-like way:
Automation, Self-service, Federation
2
VMware
Infrastructure
Virtual Resource
Pools
2003
Server Virtualization
2001
VMware
Workstation
X86 Virtualization
1998
VMware
vSphere™
Extended
Virtualization
Platform
Efficiency: H/W Capex
VMware ESX
SpringSource
Leading Java
Framework
VMForce
Cloud for
Spring/Java
vCloud
Ecosystem of
Cloud Providers
vCloud
Ecosystem of
Cloud Providers

3. 10,000,000
12,500,000
15,000,000
17,500,000
WW Server Virtualization Shipment Forecast, 2005-2013
VM Cross Over
3.0 3.3
4.2
5.3 6.1
7.1
7.7
8.2
3.0 3.3
4.2
5.3 6.1
7.1
7.7
8.2
8.4
Source: IDC
3
0
2,500,000
5,000,000
7,500,000
Physical Hosts
Stand Alone Servers
Virtual Machines
2005 2006 2007 2008 2009 2010 2011 2012
5%
Shipments
21.6%
Shipments
2013
3.0 3.33.0 3.3

4. Gartner: “VMware is the Clear Market Leader”
“VMware is clearly ahead in”:
• Understanding the market
• Product strategy
• Business model
• Technology innovation, Product capabilities
• Sales execution
“VMware Strengths”:
• Far-reaching virtualization strategy
“VMware stands alone as a
leader in this Magic Quadrant”
84% of all virtualized applications
in the world run on VMware.
4
• Far-reaching virtualization strategy
enabling cloud computing, new application
architectures and broader management
• Technology leadership and innovation
• High customer satisfaction
• Large installed base (especially Global
2000), and rapid growth of service
providers planning to use VMware (vCloud)
in the world run on VMware.
Gartner, December 2009

5. Agenda
The IT Stack of The Future
Vision for Virtualization & Cloud Management
End User Computing
5

6. Customers Moving Toward IT as a Service: Phase III
COST EFFICIENCY
QUALITY OF SERVICE
BUSINESS AGILITY
IT as a ServiceBusiness ProductionIT Production
Improving
Production
of IT Services
Improving
Consumption
of IT Services
6
of IT Services
Pooled infrastructure
Secure multi-tenancy
Federation of internal and
external resources
Policy-driven automation
of IT Services
Defined service
catalogs
Self-service
Pay for use
Ubiquitous access
The Virtualization Journey

7. IT as a Service
IT as a Service
Optimizing IT production
=
7
IT as a Service
for ITconsumption=

8. CIO’s Goal: Reliably deliver the right apps to the right
users; while navigating an increasingly dynamic world
8
Existing Datacenters
New Enterprise Apps SaaS AppsExisting Apps
Public Infrastructure

9. The Challenge:
Stitch all this together
into a coherent, secure,
9
Existing Datacenters
New Enterprise Apps SaaS AppsExisting Apps
Public Infrastructure
into a coherent, secure,
compliant whole

10. Solutions for IT as a Service: Secure, Manageable, Open
Application Access
vmForce
Google App
Engine
SaaS
Applications
Other SaaS
Providers
View Thin App Zimbra
vCloud Powered
Public Clouds
Independent
Public Clouds
End-User Computing
Cloud Application Platform
Secure Private Cloud
10
Application Portability
VMware vSphere: Foundation for Cloud Computing
vCenter vShield vCloud Director
vCloud
Datacenter
vCloud Express
Spring vFabric vFabric Hyperic Oher PaaS
Partners
Other cloud
infrastructure
providers
Application Mobility
Cloud Infrastructure and Management

11. Cloud Infrastructure and Management:
An evolutionary model of IT infrastructure based on
virtualization that unifies hybrid, private and public cloud
resource pools with consistent security, compliance,
management and quality of service.
11

12. VMware vCloud Director
Introducing vCloud Director (“Redwood”)
Organization: Marketing Organization: Finance
Organization VDCs CatalogsOrganization VDCs Catalogs
(Bronze)
Provider Virtual Datacenters
(Silver)
Users & Policies Users & Policies
12
Secure Private Cloud
VMware vSphere
VMware vCenter Server
Resource Pools Datastores Port Groups
(Gold)
(Bronze)
(Silver)

13. Scales Across 25 vCenter Servers, 10k VMs, and 10k users
10,000 VMs
25+ vCenter Servers
10,000 Users
1000 Hosts
13
25+ vCenter Servers 1000 Hosts

14. Leases, Quotas, and A PAYG Model Ensures Responsibility
vCenter Chargeback works
with VMware vCloud Director
to provide cost visibility
• vCloud Director resources like
broadband network traffic, public IP
addresses, DHCP, NAT can be
metered and billed
14
Setup leases to assure
resource reclamation
Make use of existing service
desk, ticketing systems to
drive provisioning operations
in the cloud
VMware vSphere

15. vShield protects cloud environments from edge to endpoint
Go beyond the limitations of physical
security with adaptive security that travels
with applications and services
Simplify security management in a single
framework for securing virtual environments
and clouds at all levels – host, network,
application data and endpoint
Reduce complexity by eliminating sprawl of
Edge
vShield Edge
Secure the edge of
the virtual
datacenter
Security Zone
vShield App and
Zones
Application protection
from network based
threats
Endpoint = VM
vShield Endpoint
Enables offloaded anti-
virus
DMZ PCI compliant HIPAA compliant
Virtual Datacenter 1
15
Reduce complexity by eliminating sprawl of
agents, policies and dedicated hardware
Improve visibility and compliance with
introspection and policy enforcement
Leverage existing security solutions by
working seamlessly with existing IT security
measures and products
DMZ PCI compliant HIPAA compliant

16. 16
Overview of VMware’s
Cloud Management Portfolio

17. Virtualization & Cloud Management: VMware Products
Application Management
End-User Computing Management
End User Computing
Cloud Applications
IT Business
Management
Application
Discovery Mgr
AppSpeed Studio Hyperic
Chargeback
Service Manager
View Manager View Composer ThinApp
17
Infrastructure & Operations Management
VMware Management Solutions
Public/Private/Hybrid Cloud
Virtualized Infrastructure
vCenter Server CapacityIQ
Site Recovery
Manager
Configuration
Manager
Lab Manager
vCenter
Orchestrator
• vCloud Director
• vSphere

18. 18
Performance

19. Performance Visibility Across the Virtualized Datacenter
Full visibility up
and down the
datacenter
Automatically
aggregates
100s of metrics
into health
scores
19
datacenter
stack Auto-detects
deviations from
learned
baselines
Drill into ESX
server for
further details

20. Anticipate Application Issues Before They Happen
Proactive
warning related
to Oracle
workload Project forward
future issues
20
Correlated
workload metrics
forecast a
potential breach
future issues
hours or days in
advance

21. Cloud Application Platform:
Enabling developers to build and run modern cloud
applications that have the ability to coordinate with
underlying infrastructure in order to maximize application
performance, quality of service and resource utilization.
21

22. Announcing vFabric: VMware’s Cloud Application Platform
Rich Web Integration Batch Data Access Social Media Cloud APIs
New Applications Require Modern Frameworks and Integrated
Platform Services to Take Advantage of Cloud Infrastructure
22
Dynamic Load
Balancer
Performance
Management
Policy-driven
Automation
Elastic
App Server
Cloud
Messaging
Global Data
Management
vFabric
Services
Virtual Datacenter
Cloud Infrastructure and Management
tc Server ERS (Apache) HypericRabbitMQGemFire Foundry *

23. End-User Computing:
A user-centric approach to personal computing that
ensures secure access to applications and data from any
device, where and when a user needs it.
23

24. Step One: Managing Windows Complexity
Industry first
• Integrated online and offline solution
Industry best
• User experience
• Simplified Management
• Desktop Cloud Infrastructure Platform
• Acquisition and Total Cost
24
Expanded user and use case coverage
• Win 7 Migration, BYOPC/Contractor IT, Federal,
Health Care “Follow Me Desktop and Mobile

25. Modernizing the Desktop – VMware Vision
Desktop Cloud
Cloud Desktop
Management
• Image
Management
• SLA
• Billing
• Provisioning
Cloud Desktop
Infrastructure
• On Demand
Resources
• Availability
vCloud Director
vCenter – Policy-based Management &
Automation
vSphere – Platform for
Cloud Infrastructure
View – Desktop
Computing via Cloud
OS Apps Persona
25
Mobile Desktop Mac Thin Client Offline iPad
• Provisioning
• Maintenance
• Policy
• Security
• Scalability
• Performance
Cloud InfrastructureComputing via Cloud
Personalized Access
across Devices
Desktop Application Portal

26. 26
Virtual Roads…Actual Clouds