VMware aims to enable IT as a service through cloud computing by simplifying complexity, lowering costs, and increasing business agility. The company provides virtualization solutions that optimize resource utilization and automation to reduce capital and operational costs by 50-60% and 25% respectively, while shifting 33% of human energy from routine tasks to higher value work. VMware's solutions also allow flexible, on-demand provisioning for greater business responsiveness. The company follows a pragmatic, multi-phase approach to help customers transform IT operations and deliver IT as an automated service.

1. VMware – Enabling IT as a ServiceCristian RADUTerritory System Engineer Ro, Bg, Mdcradu@vmware.com

2. AgendaCompany OverviewOur MissionThe Goal: Enabling IT as a Service through Cloud ComputingThe Journey: Pragmatic Path to ValueVMware Solutions

3. VMware is the Customer Proven Market LeaderCompany Overview$2 billion in 2009 revenueOver $2 billion in cash25%+ operating margins~7,000 employees worldwide5th largest infrastructure software company in the worldProven in the Trenches170,000+ VMware customers100% of Fortune 100100% of Fortune Global 10096% of Fortune 100096% of Fortune Global 500

4. VMware is the Customer Proven Market LeaderCompany Overview~$1.9 billion in 2008 revenueOver $2 billion in cash20%+ operating margins~7,000 employees worldwide5th largest infrastructure software company in the worldProven in the Trenches150,000+ VMware customers100% of Fortune 100100% of Fortune Global 10096% of Fortune 100096% of Fortune Global 50084% of all virtualized applications in the world run on VMware. Gartner, December 2009

5. Extensive Global Partner Ecosystem1,300+ Technology and Consulting Partners1700+ vCloud Service Provider Partners~24,000 Channel PartnersTop Distributors, Resellers, System Vendors and Integrators21,000+ channel partnersTop distributors, resellers, system vendors and integrators42,000 VMware Certified Professionals

6. Our Mission

7. Today’s IT – Complex, Inefficient, InflexibleCauseOverwhelming complexity

8. Reliance on brittle infrastructureEffect>70% of IT budgets just “maintaining” status quo

9. <30% of IT budgets goes to innovation and competitive advantageWhere IT Energy Is Spent5%Infrastructure Investment23%Application Investment42%Infrastructure Maintenance30%Application MaintenanceBusiness Agility Depends on IT Agility Source: VMware Fortune 100 Customers

10. Our Mission is Your MissionSimplify the ComplexityDramatically Lower CostsEnable Flexible, Agile IT Service Delivery

11. The Rise of a New Era in ITCloudWebPC / Client-ServerMainframeCloud Computing will transform the delivery of IT services

12. VirtualizationVirtualizationVirtualizationVirtualizationVirtual InfrastructureVirtual InfrastructureTraditional ViewFile/PrintExchangeOSOSOperating SystemOperating SystemCPUPoolMemoryPoolOracle CRMSAP ERPStoragePoolOSOSOperating SystemOperating SystemInterconnectPoolAbstraction + Pooling = Simplified Complexity

13. CPUPoolMemoryPoolStoragePoolVirtual InfrastructureInterconnectPoolDistributed Resource Scheduler (DRS)

14. Distributed Power Management (DPM)

15. VM and Storage vMotion

16. vNetwork Distributed Switch

17. vShield ZonesAbstraction + Pooling = Simplified ComplexityFile/PrintExchangeOperating SystemOperating SystemOracle CRMSAP ERPOperating SystemOperating System

18. Virtualization + Automation = Lower CostsCost per VM hour(2GB instance)20¢18¢16¢114¢Increase utilization12¢10¢8¢6¢Increase automation4¢22¢0¢30%35%40%45%50%55%60%65%70%75%80%Utilization

19. Financial EnergyHuman EnergyEarth’s EnergyCapital and datacenter costsAverage power,cooling and realestate needsTime spent on routine admin tasksThe Results are TransformationalOrganizations are looking at ways to cut costs, betterutilize assets, and reduce implementation and management time and complexity. Virtualization addresses all of these concerns.Gartner Source: Gartner Dataquest Insight: Virtualization Market Size Driven by Cost Reduction, Resource Utilization, and Management Advantages, Jan09

20. Financial EnergyHuman EnergyEarth’s EnergyCapital and datacenter costsAverage power,cooling and realestate needsTime spent on routine admin tasksThe Results are Transformational

21. Financial EnergyHuman EnergyEarth’s EnergyCapital and datacenter costsAverage power,cooling and realestate needsTime spent on routine admin tasksThe Results are TransformationalOptimize Financial EnergyGet more done with lessCapital costs reduced by 50% - 60%Delayed datacenter expansionOperational costs reduced by 25%+

22. Financial EnergyEarth’s EnergyHuman EnergyCapital and datacenter costsAverage power,cooling and realestate needsTime spent on routine admin tasksShift Human EnergyShift from serving hardware to serving the businessCapital costs reduced by 50% - 60%Delayed datacenter expansionOperational costs reduced by 25%+ The Results are TransformationalAverage of 33% reduction in routine admin timeE.g. provision a server in minutes

23. Financial EnergyHuman EnergyEarth’s EnergyCapital and datacenter costsAverage power,cooling and realestate needsTime spent on routine admin tasksCapital costs reduced by 50% - 60%Delayed datacenter expansionOperational costs reduced by 25%+ Average of 33% reduction in routine admin timeE.g. provision a server in minutesThe Results are TransformationalSave Earth’s EnergyUse less, and use it more wiselyUp to 80% reduction in data center energy costs

24. Capital costs reduced by 50% - 60%Delayed datacenter expansionOperational costs reduced by 25%+ The Results are TransformationalFinancial EnergyHuman EnergyEarth’s EnergyThe draw is saving money, but after ayear or so, surveys show that adopters believe the key is agility.Tom Bittman, GartnerAverage of 33% reduction in routine admin timeE.g. provision a server in minutesUp to 80% reduction in data center energy costs

25. Cloud Architecture + Self-Service = Agile Service DeliveryWeb = Self-Service, Instant AccessBusiness IT = Delayed Delivery

26. Cloud Architecture + Self-Service = Agile Service DeliverySelf-ServiceService CatalogResource Pools

27. Result = New Business Model for Enterprise ITEfficient pooling of on-demand, self-managed virtual infrastructure

28. Public cloud economics

29. Consumed as a service

30. Enterprise control

31. In an evolutionary way…Energize Business Through ITSimplify IT, Lower Costs, Increase Agility

32. Real Customer Results – Energizing the BusinessGoal: On-demand capacity for improved customer responsivenessResults: IT can support business promotions with minimal notice, by doubling capacity of customer facing systems within days.Goal: IT agility with increased resiliencyResults: New service delivery reduced from weeks to days, with 99.99% uptime, and 70% reduction in capital expenditures.

33. The Goal:Enabling IT-as-a-Service through Cloud Computing

34. Virtualization & Cloud = Top Priorities for CIOsSource: Gartner CIO study, Q4 2009

35. Cloud Computing CharacteristicsCloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service. Efficiency thru Utilization and AutomationAgility with ControlFreedom of ChoicePooling From machines to on-demand, highly elastic resource poolsZero-touch InfrastructurePolicy-driven automation of provisioning, deployment and managementSelf-ServiceEasy access with policy-based provisioning and deploymentControlApplication-aware infrastructure with built-in availability, scalability, security and performance guaranteesOpen & InteroperableApplication mobility between clouds, based on open standards Leverage Existing InvestmentsBenefits of cloud computing to existing applications and datacenters

36. Flexible Cloud Deployment Models = ChoiceBridgingCloud ServiceProvidersEnterprisesPrivate CloudOperated solely for an organization, typically within the firewallPublic CloudAccessible over the Internet for general consumptionHybrid CloudComposition of 2 or more interoperable clouds, enabling data and application portabilityLow total cost of ownership

37. Greater control over security, compliance, QoS

38. Easier integration

39. Support existing applications

40. Low acquisition costs

41. Less administrative burden

42. On-demand capacity