This presentation discusses building a business case for VMware Virtual SAN. It provides an overview of Virtual SAN and its benefits for customers like choice, integration, cost savings and performance. A case study is presented of how Dominos Pizza implemented Virtual SAN which resulted in roughly 40% lower costs compared to a traditional storage array. The presentation concludes by demonstrating the Virtual SAN assessment tool and various ways customers can try Virtual SAN.

1. Building a Business Case for Virtual SAN
Madelyn Grunewald, VMware, Inc
Jordan Glamann, Dominos Pizza
Rafael Kabesa, VMware, Inc
STO5887
#STO5887

2. • This presentation may contain product features that are currently under development.
• This overview of new technology represents no commitment from VMware to deliver these
features in any generally available product.
• Features are subject to change, and must not be included in contracts, purchase orders, or
sales agreements of any kind.
• Technical feasibility and market demand will affect final delivery.
• Pricing and packaging for any new technologies or features discussed or presented have not
been determined.
Disclaimer
CONFIDENTIAL 2

3. Agenda
1 Virtual SAN Overview and Customer Introduction
2 What‘s Important for HCI Customers
 Choice, Integration, Cost & Performance
 Storage Costs Deep Dive
 VSAN Assessment Live Demo
3 Additional Resources
3

4. Virtual SAN Overview and
Customer Introduction
4

5. VMware Virtual SAN: Radically Simple Storage
5
Hyper-Converged Storage Designed for Virtual Machines
vSphere + Virtual SAN
…
• Resource efficient hyperconverged solution
• Enterprise-level availability, scalability and
performance on standard x86 servers
• Richest set of deployment options
• Deeply integrated with the VMware stack
• All-flash and hybrid configurations
• Scales from 2 to 64 nodes
• Policy-based SLA automation
Overview
Hard disksSSD
Hard disks
SSD
Hard disks
SSD
Virtual SAN Datastore

6. Virtual SAN Takes Hyper-converged Architecture to a New Level
6
Typical Hyper-Converged Solution VMware Virtual SAN
Storage
VM
vSphere vSphere + Virtual SAN
Efficiency of a
Single Software
Stack
Simplicity of
Native
Integration
Flexibility of
Hardware
Agnostic
vSphere ClientvSphere Client Third Party
APIs
Pre-Defined
 2x CPU efficiency
 3x memory efficiency
 Native vMotion
 Native DRS
 Single pane glass
 Latest hardware
 Form factors

7. Why Customers Love Virtual SAN?
CHOICE
Choose preferred vendor
Meet exact needs, no waste
SIMPLICITY
2-click provisioning
Integrated workflows
Policy-driven management
COST
50% TCO savings
Simple to operate
and learn
$
3
PERFORMANCE
AND SCALABILITY
1.5 - 5x faster than competitors
Predictable, elastic scaling

8. Dominos VSAN Business Case
Jordan Glamann
Virtualization and Compute Engineer

9. 9
Dominos Pizza Overview
• Over 12,000 stores in over 80 markets
• On average we sell more than 1.5 million pizzas each day globally
• 2014 global retail sales: $8.9 billion (4.1 domestic and 4.8 international)
• Run Rate of $4 Billion Annually in Global Digital Sales

10. 10
Technology Company?
• Technology company that happens to sell pizza
• Consistently within the top three for overall Ecomm
sales
• 50% of US sales came from digital channels by the
end of 2014
• *New* Domino’s AnyWare™ platform
– Ford SYNC®
– Samsung Smart TVs®
– Pebble and Android™ Wear smartwatches
– Voice ordering via Dom for iPhone® and Android™
– “Tweet-to-order” and “text-to-order” via emoji now available in the
U.S.

11. 11
Global Online Ordering (GOLO) Requirements
• New Datacenter in Germany to handle online ordering for African and
Middle Eastern markets
• Small footprint to start but need to be able to scale and grow quickly
• Built on same platform/code base as US and Canada OLO
– Would like to leverage similar technologies that we know work (i.e. VMware, Cisco UCS, etc)
• Smaller budget for the compute and storage components because of
the need for network gear (i.e. Firewalls, Load Balancers, Switches, etc.)
• Need acceptable storage performance because of SQL Databases

12. Building the Business Case for
HCI & Virtual SAN
12

13. What’s really important to hyperconverged customers?
Choice
• Hardware-agnostic
• Choose preferred vendor
• Use existing processes
13
Performance
• Meet any app demand
• Do more with less
• Predictable, linear scaling
Integration
• One software stack
• One vendor & support
• Integrated workflows
Cost
• Low upfront, operational costs
• Affordable scaling
• Meet exact needs, no waste
1
$

14. Learn more at VMworld: What’s really important to
hyperconverged customers?
Choice
14
Performance
• STO4949 Extreme Performance
Series: Virtual SAN Performance
Deep-Dive
• STO5920 Considerations for
Virtual SAN Running Business
Critical Applications
• STO4544 Using Virtual SAN to
Maximize Database Performance
Integration
Cost
1
$
• STO5947 Virtual SAN
Operations Management Using
vRealize Operations
• EUC4509 Architecting Horizon
for Virtual SAN, the VCDX way
• This session!
• STO4820 Virtual SAN
Hardware Guidance & Sizing
• SDDC5273-S VMware
Hyper-Converged
Infrastructure: From vSAN to
EVO:RAIL and EVO:RACK

15. Costs Deep Dive
Building the Business Case for HCI & Virtual SAN
15

16. 48%
10%
22%
2%
5%
3% 10%
Hardware Software
Personnel Connectivity
Facilities Disaster Recovery
Unallocated
What’s Driving The Cost of Storage?
CAPEX is only half of the TCO equation for Storage
Source: Gartner – IT Key Metrics Data 2015
40% of Annual Storage Costs
are OPEX-related
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Year 1 Year 2 Year 3 Year 4
CAPEX OPEX
OPEX is 2x larger than
CAPEX over a four year period
Source: Estimated using Gartner CP Profiles Database and IT Key Metrics Data 2014 Report
16

17. Server-side Economics
17
Server components (Hardware) competitively priced vs. Traditional External Arrays (Hardware + Software)
Flash
(SSDs)
Magnetic Disk
(HDDs) Networking
Source: Gartner Competitive Profiles & Vendors/Resellers public website prices
Up to
91%
Up to
70%*
*10GbE vs. FC
*$/GB refers to disk prices raw GB only
Up to
80%
Traditional
External Array
Server
Storage
$0.49/GB*
$0.10/GB
$22.48/GB*
$1.85/GB
$1235/Port
$364/Port

18. Riding The Declining Cost Curve
18
• Spread your purchases to benefit
from declining prices
• Grow Storage along with Compute
• Take advantage of new hardware
technologies coming to market
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
2006 2008 2010 2012 2014 2016 2018
$/GB
Global Storage Cost Trend
Source: KPCB “State of the Internet”

19. Low Upfront Investment & Granular Scaling
19
Source: Gartner Competitive Profiles & Vendors/Resellers public website prices
* VSAN prices include storage costs and software license in street pricing
* Hybrid array is all inclusive with current estimated street pricing
$1.60 $1.42
$1.45
$6.7
$5.0
$4.0
$0
$1
$2
$3
$4
$5
$6
$7
YEAR 1 YEAR 2 YEAR 3
VSAN $/GB Hybrid Array $/GB
$10,000
Year 2
$9,000
Year 1
$22,000
Year 3Year 1
$100,000
Hybrid
Array
Virtual SAN
Total
$41,000
Effective $/GB Paid for
Utilized Capacity
Traditional Upfront Storage
vs.
Granular Scale-Out

20. Performance Comparison - $/IOPS Critical Metric
20
61,606
32,742
38,128
VSAN 6
Hybrid
Other
HCI
Popular
Hybrid
Array
IOPS
OLTP Test done by
customer
$0.69
$3.77
$2.45
$/IOPS
VSAN 6
Hybrid
Other
HCI
Popular
Hybrid
Array

21. Virtual SAN Reduces Administration Overhead and Power
Consumption
21
Most Impactful
Areas of
Administration
Deployment 95%
Service Class
Reconfiguration
98%
Scale Capacity 97%
Plan Service Levels
for App deployment
or change
95%
Reclassify set of
workloads
93%
How Much Can You Save on Operations?Time
Savings*
*Source: The Taneja Group
It’s less than a 1/10 of what I have to
do on my traditional storage array..
…managing Virtual SAN is kind of an
oxymoron
80% Power
& Cooling
Savings
66% Labor
Cost
Savings
Overall 50%
OPEX
Savings
Over a 5-year Period:
On a 20TB typical deployment: $175K*
• VSAN HW includes SSDs and HDDs only, since compute required on both sides
• Labor savings based on Taneja Group report, July 2014
• Power and Cooling savings, based on internal research, May 2014

22. Virtual SAN - More Performance for 50% Less CapEx
22
HW
SW
Support$96,387
$14,494
$23,952
$38,555
$29,940
Hybrid Array Virtual SAN
Hybrid Array
-49%
$68,386
$134,942
• VSAN HW includes SSDs and HDDs only, since compute required on both sides
• Hybrid array support is estimated at 20% of list for 3-years 24x7
• Estimated required 54K IOPS for normal operation on array after RAID penalty – 70R/30W
• Estimated VSAN performance: 128,000 IOPS – based on HY-6 series ready nodes
200 VMs
24TB usable
HW + SW
$73,114
$27,229
$11,976
$27,637
$8,982
Hyper converged
appliance
Virtual SAN
Hyper-Converged Appliance
-52%
$48,187
$100,751
• street assumed @50%
• Comparable VSAN hardware configuration created on SuperMicro reseller website: www.thinkmate.com
– see notes for spec - no discount assumed on top of online provided price
• Aupport includes Hardware + Software support, VSAN support is 3yr production SnS only while
HW price includes HW support – 3yr NBD onsite service
HW + SW

23. Lowest All Flash $/Desktop
23
$0
$50
$100
$150
$200
$250
$300
$350
$400
1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000
StorageCostPerDesktop
Number of Desktops
$/VDI Storage Cost
VSAN + View Adv/Ent Virtual SAN All Flash Array
Spikes correspond to
scaling out due to
IOPs requirements
VSAN is included with
Horizon View
Advanced/Enterprise
VSAN enables
predictable linear
scaling
• Compared to external storage at scale
• Estimated based on 2015 street pricing, Capex (includes storage hardware + Software License costs)
• Linked clones scenario assuming 70% space savings as a result for VSAN – x6 dedupe ratio for storage array
• Virtual SAN configuration: 8 VMs per core, with 40GB per VM, 2 copies for availability and 10% SSD for write caching

24. Virtual SAN Assessment Demo
24

25. 3. [Customer] Receive Email, Confirm Account
25

26. 3. [Customer] Receive Email, Confirm Account
26

27. 4. [Customer] Download the Collector Appliance
27

28. 4. [Customer] Download the Collector Appliance
28

29. 4. [Customer] Deploy OVF file
CONFIDENTIAL 29

30. 5. [Customer] Configure the Collector Appliance
30
• Browse to the Collector VM
• Enter Assessment Key (available off the Portal)

31. 5. [Customer] Configure the Collector Appliance
CONFIDENTIAL 31
Choose to Analyze
• An Entire Cluster (Transient VM Case) or
• Select VMs Across Clusters (Static VM Case)

32. 5. [Customer] Configure Collection Duration
32

33. 5. [Customer] Configure the Collector Appliance
33
Enter vCenter Details

34. Collector Appliance Configuration Completed and Data
Collection Begins
34

35. 35
Live Demo..

36. Customer Case Study
36
Jordan Glamann - Compute and Virtualization
Engineer, Dominos Pizza

37. 37
How It Came to Be
• Did a POC of Virtual SAN configuration that would work for us
• Compared Virtual SAN vs Smaller Traditional Style Array
• Cost was a big factor – Virtual SAN configuration roughly 40% less in our case
• Traditional Style Array had more costs
– Support/Maintenance Costs
– Require SAN fabric to support multiple hosts (SAN switches/port costs, etc)
– Did not have performance that we were looking for.
• Pros for VSAN configuration
– Flexible/Scalable
– Incorporated Hardware (host) and storage cost
– Works with technologies that we know (VMware and Cisco UCS)
– Very easy to install (Non-SAN Admin could do it)
– No storage array and switches = less power and rack space (important in a co-location datacenter)

38. 38
3 Live Markets
Portugal South Africa Saudi Arabia
Egypt Lebanon Jordan Bahrain
Coming Soon…

39. 39
GOLO Stats
• Installed in January and has been in Prod since May
• Over 300 stores by the end of 2015 with many more markets planned for next year.
• Portugal currently the heaviest user
– Portugal Day 1: 25% Digital
– Portugal Averaging 15% - 17% digital since then
• Performance has been good. Haven’t been able to push system to the limits with
the current workload.
– https://blogs.vmware.com/storage/2015/08/03/storagereview-com-vsan-series/

40. SIMPLE INNOVATIVE
SCALABLE/
PERFORMANCE
- Easy to Install/Manage
- Built in Hypervisor
- Easy to Grow without
Downtime
- Adding Nodes=More
Performance
- Software Defined
Datacenter
- Fits Dominos Model
Conclusion
40

41. 41
vSphere + Virtual SAN
…
Hard disksSSD
Hard disks
SSD
Hard
disks
SSD
SMB & NFS
Exclusive Promotion From Nexenta to New Virtual SAN Customers
Get NexentaConnect for FREE!
Download Now!
Nexenta.com/VSANpromo
NexentaConnect provides file Services from Virtual
SAN to physical or Virtual Environments

42. Help Us Test Space Efficiency and Data Integrity
42
Beta
• Get a glimpse of Virtual SAN’s future
• Free, limited beta – will not be able to accommodate all registrations
vmware.com/go/vsan6beta

43. World’s 1st 64-Node, All-Flash Array with Virtual SAN and NVMe
43
See VMware Virtual SAN live and at scale in the HCI Zone!
4.2M
IOPS
500
Terabytes
64
Nodes
Where:
HCI Zone
When:
Expo Hours
Sponsor:
Intel
6,400
VMs

44. Three Ways to Get Started with Virtual SAN Today
44
VSAN
Assessment32Download
Evaluation
Online
Hands-on Lab1
• Test-drive Virtual SAN right
from your browser—with
an instant Hands-on Lab
• Register and your free,
self-paced lab is up and
running in minutes
• 60-day Free Virtual SAN
Evaluation
• VMUG members get a 6-
month EVAL or 1-year
EVALExperience for $200
• Reach out to your VMware
Partner, SEs or Rep for a
FREE VSAN Assessment
• Results in just 1 week!
• The VSAN Assessment tool
collects and analyzes data
from your vSphere storage
environment and provides
technical and business
recommendations.
Learn more…
vmware.com/go/virtual-san
• Virtual SAN Product
Overview Video
• Virtual SAN Datasheet
• Virtual SAN Customer
References
• Virtual SAN Assessment
• VMware Storage Blog
• @vmwarevsan
vmware.com/go/try-vsan-en vmware.com/go/try-vsan-en

47. Building a Business Case for Virtual SAN
Madelyn Grunewald, VMware, Inc
Jordan Glamann, Dominos Pizza
Rafael Kabesa, VMware, Inc
STO5887
#STO5887