The document discusses various ways companies utilize virtual reality (VR) for marketing, enhancing customer experiences, and product presentations. It showcases examples such as Marriott's VR honeymoon experiences and Tesco's virtual store for market research, emphasizing how VR helps to create immersive brand engagement and deeper insights into consumer preferences. Additionally, it highlights VR's role in education about products and recruitment processes across different sectors.

1. Virtual Reality
Marketing
Eight ways marketers can use VR
Qbit Technologies

2. Companies are using VR to let people experience their services:
hospitality and travel services providers can convince someone they can
offer amazing experiences by letting people experience them in VR.
Take potential clients to the destination and allow them to walk around
the spaces, to look at the views, to be in the experiences. It gives users a
real sense of what it would be like.
Marriott Hotels has been offering VR honeymoon experiences to newly
married couples.
Carnival Corp. hopes virtual reality will give land lovers a better sampling
of what vacationing aboard one of its cruise lines is actually like.
Clicktheimagetoseeavideo
Service
Experience
Clicktheimagetoseeavideo

3. Product
Experience
Clicktheimagetoseeavideo
VR allows companies to show and customize products even
though they have to be developed or they cannot be easily
transported.
Audi introduced VR for car configuration.
(click here to read the article)
RMD Kwikform, a UK Shoring Solutions Provider, introduced
VR to show the structures of their equipments.

4. Clicktheimagetoseeavideo
Clicktheimagetoseeavideo
Product-Line
Extension
VR offers companies the opportunity to create their own VR
experiences and VR branded products.
Dior is making its own branded VR viewer.
(click here to read the article)
Coca-Cola is entering into the virtual reality world by creating its
own Coke-themed VR cardboard goggles!
McDonald’s is transforming Happy Meal boxes into VR headsets
compatible with smartphones! The company created a ski-themed
VR game, "Slope Stars," for use with the Happy Goggles.

5. Retail
Experience
Increasingly brands are looking for ways to give immersive,
breathtaking and emotional experiences in order to be more
closely involved with the event rather than just putting their
name on a shirt, a ball or some hoardings.
Providing immersive VR experiences for your audience
alongside events can deepen the brand engagement and it
can extend it well beyond a physical venue.
Ted Baker has opened a virtual store and offered a VR
purchasing experience via its website and cardboard VR
viewers in some of its Point Of Sales.
(virtualstore.tedbaker.com)
Clicktheimagetoseeavideo

6. Market
Research
Investing in a new physical space is a huge undertaking,
whether it's a new store, a cinema or shopping centre. So being
able to understand how your customers feel about navigating
such things as your new planned layout, colour scheme and
product range is vital.
Surveys and panels, even equipped with 3D visualisations, only
give a limited amount of insight. However a full VR experience
can give a much more holistic, accurate and compelling set of
insights.
Tesco created a virtual store so people could walk round it
before it was built.

7. VR allows companies to show and customize products, which can be linked
to real events.
Red Bull offers VR experiences alongside its extreme flying races. In this
way, fans can experience what it is like to be in the plane, not just watch it.
Topshop created a complete virtual reality world of the Topshop Unique
show for London Fashion Week AW14.
Event
Experience
Clicktheimagetoseeavideo
Clicktheimagetoseeavideo

8. Educational
Experience
For brands that are proud of the way their product is produced, VR
can provide a way of creatively showing a production process.
Educating consumers in the brand in an immersive way
demonstrates the craft, and consumers are increasingly interested
in learning about the origin and backstories of the products they
buy.
Hacienda Patrón tequila distillery offers to consumers a 360° video
'The Art of Patrón' Virtual Reality Experience at Patrón events,
educational seminars, retailers and on the Art of Patrón website.
Dior shows an exclusive 360° immersive experience in Christian
Dior's childhood house in Normandy.
Clicktheimagetoseeavideo
Clicktheimagetoseeavideo

9. Clicktheimagetoseeavideo
Recruiting the right people can be challenging. Giving people a
sense of what it would be like to do the job can help attract the
right candidates and see if they are made of the right stuff.
Air forces around the globe are giving to possible recruits the
chance to virtually fly a fighter jet.
Recruiting
Enhancement

10. Insights
VR Social
Impact

14. Take a first step
toward the future
Join us on our social media and visit our website for
more info about our VR solutions and Virtual Reality.
Click on
the
icons!