A combination of real scene viewed by the user and a virtual scene generated by computer perfectly defines augmented reality. Let us explore how AR is reshaping the retail industry.

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Augmented Reality in
Retail Industry

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•Introduction
•AR - A bridge between online and offline worlds
•How AR helped in enhancing customer experience?
•The impact of augmented reality in retail
•Application of AR in retail
•Conclusion
Table of Contents

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An interactive experience of a real world environment, where the objects of the
real world are augmented with the help of computer generated information.
Augmented reality is contributing hugely to the growth of many businesses. Some
of them include retail, manufacturing, aviation, healthcare etc.
One sector where augmented reality has become a crucial factor in enhancing the
business is - retail.
Introduction

4. AR can have a great impact in bridging the gap between the online and offline
worlds of retail industry; thereby, enhancing the customer experience.
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A bridge between Online and Offline worlds
Awareness

5. • Spreading awareness
• Keeping customers engaged
• Conversion of visitor into customer
• Enhancing Loyalty
• [Continued...]
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How AR helped in enhancing customer experience?
[Continued...]

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AR can help in spreading awareness by
grabbing the attention of the online users
and bringing them closer to visit the
store.
The AR products can improve customer
experience by luring them to try out in
store products.
AR powered kiosks can bring products to
life with the help of 3D technology.
Once the customers are aware about the
product, the next thing come in the
funnels is the task of engaging the new
visitors.
One of the ways to engage customers is
to make use of AR in providing fun
experiences.
Spreading awareness Keeping customers engaged21
6
How AR helped in enhancing customer experience?
[Continued...]

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Retail stores that offer unique AR
experiences attract more number of
visitors to the store.
These experiences facilitate the
customers in making the purchase
decision easier, faster and blend
engagement, which enhances the sales.
With the help of existing engagement
using AR, customers can be kept
interested in the brand and experience
something unique in the offerings by the
retailers.
• Customers feel they are important
• Customers can spend more time in-
store
• Store owners can provide
personalized experience to customers
Conversion of visitor into
customer
Enhancing Loyalty43
7
How AR helped in enhancing customer experience?

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The impact of augmented reality in retail
Shoppers frequently visit stores that offer AR
Willingly pay more for a product
if they experienced it through AR
Shoppers prefer stores that offer
AR experiences

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Application of AR in retail [Continued...]
3
1
6
4
2
Apparel stores
In-store Mirrors
5
Virtual fitting rooms
Cosmetic industry
Virtual fitting rooms
Fun and entertainment

10. Using mobile apps, retailers can give
their customers a totally new feeling to
experience AR.
• Windows display
• In – store signage
• Promotional postcards
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1) Apparel stores

11. AR enabled mirrors are creating a buzz in
the market, where customers visiting the
store can see themselves in the mirror.
The AR enabled mirror uses AR to scan
the images of the customers and the
available product options are displayed
as customer wearing those products.
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2) In-store Mirrors

12. Retailers can make use of this concept of
virtual fitting rooms, where they can
deploy AR enabled mirrors.
These mirrors would allow the
customers to try any number of clothes
without physically wearing them.
This will help in driving more foot traffic
to the store.
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3) Virtual fitting rooms

13. One of the popular uses of AR is in the
furniture manufacturing industry, where
AR facilitates the customers to view how
the products will look like in their
homes; without the need of the
customers to physically visit the store.
Retailers can even give details about the
furniture such as fabric type, different
colors, shape etc. Also, details about how
the furniture will look like when viewed
from different angles, under different
light and shadows.
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4) Décor products view

14. AR has benefitted the cosmetic industry
greatly.
Shoppers can upload their image and can
virtually put make up on it.
It works like real life experience where
the user is allowed to blend different
products to create their own desired
look.
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5) Cosmetic industry

15. Toy store retailers can make use of AR in
their stores, where they can create a
digital playground through app.
With the help of mobile app, the users
can unlock all the AR enabled activities
and can experience a totally new thing.
AR can also be used in kids drawing book
as well, where the children are required
to color on paper.
When that paper drawing is viewed in
tablet, it will come to life.
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6) Fun and entertainment

16. Companies are working hard to find out the best ways in
which Augmented Reality can be used to augment the
business operations and get maximum profit.
AR products offer fun, interaction and engagement which have
given a complete transformation of the in-store products.
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