The document discusses using augmented reality (AR) and virtual reality (VR) in marketing. It defines AR as overlaying information and graphics onto the real world view. VR replaces the real world view with a virtual computer-generated environment. The document suggests using AR and VR in the evaluation phase can help prospects experience solutions up close and remove doubts. It provides examples of using VR to engage prospects in demos and discussions, and using AR on smartphones to create interactive learning experiences and showcase products in new ways.

1. USAGE OF AR VR
IN MARKETING
PRESENTED TO- Mr. SANDEEP JENA
PRESENTED BY- TAPASWINI HABUDASINGH

2. 20XX Contoso business plan 2
What is AR?
“AR is when you look at the real world and
see it overlaid, or augmented, with location-
specific information and graphics.”
What is VR?
“VR is when the sights and sounds around
you are replaced with virtual, computer-
generated ones.”

3. Usage of AR and VR in your marketing?
 If you’re a gamer, you are already
familiar with how these two
technologies are used, but probably
haven’t given too much thought to
how you can use them to lure in new
customers.
 Putting AR and VR to work in the
evaluation phase can remove much of
the prospects have when they’re
procuring new solutions and can help
them identify who has the solution
they need. They may have already
decided to make a purchase but must
choose whether to buy from you, your
competition, or directly from the
publisher.
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 It’s at this crucial moment where these
technologies can help your solution, and
your value as a partner, stand out. By using
augmented or virtual reality, you can help
your prospect experience your solution up
close and personally to see exactly why it’s
superior. It’s like a trade show, a site visit,
and a marketing presentation rolled into one.

4. Using Virtual Reality in Marketing
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 Virtual Reality uses a concept called Presence which is the idea that when you are
wearing a virtual reality headset, the virtual environment you see around you seems
real and you feel present within it.
 Because the environment is entirely virtual, it can be manipulated and changed to fit
your marketing needs. It is a great technology to use when you’re trying to explain how
a solution is used and how a prospect can put it to work. They can walk away feeling
like they already know what to do (great for training users on complex technology, for
example).

5. Using Virtual Reality in Marketing
20XX Contoso business plan 5
 While it still may be too technically complex or tough to pull off for most of us,
Virtual Reality gives you control over the marketing experience. If you want to show
how your solution would interact with a prospect’s workflow, put them directly into a
solution demo or add visual cues to highlight features, all with the push of a button.
The idea here is to engage the prospect in a discussion where you can answer their
questions.
 Often just getting the prospect to the discussion part is the toughest of all! Using VR
can engage them quickly and early, enable them to interact with your solution, and
open the door to a conversation. It might be a great marketing tactic for your next trade
show.

6. Using Augmented Reality in Marketing
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Augmented Reality doesn’t require a big, bulky headset like Virtual Reality—just a
smartphone and an app. AR allows you to create more engaging content for your customers
and to deliver immersive experiences with your brand or content, connecting customers and
prospects on an emotional and physical level. Other benefits include creative ways of
showcasing products and services and enhancing user engagement and understanding.

7. Using Augmented Reality in Marketing
20XX Contoso business plan 7
 Reinvent the product demo
• All too often I see demos that are reused from the Publisher’s website with a partner logo
slapped on it. Instead you could use touch screens, tablets, cameras, and 3D animations to
demonstrate how your Field Service solution, for example, works. Show how the solution
can monitor the IoT sensors on a pipeline in a remote location, or help them work with a
technician to problem solve while they are in the field.

8. Using Augmented Reality in Marketing
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 Create Visual, Interactive Learning Experiences
• Those Microsoft partners who are selling and deploying Microsoft 365 will be familiar
with the term ‘active entitlement,’ which is really measuring whether the user is using the
license they’ve procured. As we know, the more you can get users to use a product, the
less likely they’ll be to defect to competing technologies.

9. Thank you