Virtual and augmented reality technologies are increasingly being used in the real estate industry in several ways: (1) VR property showcases allow potential buyers to visually tour properties from anywhere using VR headsets, (2) AR apps provide buyers with property details and neighborhood information during in-person tours, (3) Interior designers can visualize and test home designs and furnishings virtually before implementation. These immersive technologies provide cost savings, convenience, and an enhanced customer experience for real estate marketing and development.

1. How AR/VR bring changes in real estate
industry.
Kiran Patnaik
Ankita Kumari
Supti Das

2. Introduction
 Immersive technologies aim to immerse the user in a digital environment with
which they are able to interact. The immersive technologies most known today are:
• Virtual reality (VR)
• Augmented Reality (AR).
 Virtual reality and augmented reality are similar in some important ways:
• They both use the same type of technology.
• They help users to experience virtual environments in greater detail.
• They will include real estate, personal service and training.

3. Use Cases For AR/VR in Real
Estate Development
I. VR Property Showcases
II. Virtual Bike Tours
III. AR-Assisted Real-Estate Marketing
IV. Designing Interior with AR/VR
V. Empowering Architecture and Construction
VI. Capture Dimensions And Create Floor Plans

4. VR Property Showcases
 Many luxury real estate dealer has recently announced the virtual option for
iPhone or Android users who own VR headsets.
 The full presence effect is achieved by placing cameras throughout an apartment
or a building and shooting a setting from multiple spots.
 Prospective customers can now take virtual tours online to examine their future
homes by getting immersed into high-resolution virtual environments.
 The tours are also complete with virtual guides. Customers can also interact
with objects in virtual settings and see how they work.

5. Virtual Bike Tours
 As of today, virtual property showcases are becoming mainstream.
 3D architectural visualizations for VR and AR representations to assist realtors in
creating virtual tours.
 Virtual bike tours help customers visualize that it would actually be like to live in this
particular neighborhood, ride through its streets and experience how it feels like.
 Apart from the house and its interior, the neighborhood is often a decisive factor for
property buyers.

6. AR-Assisted Real-Estate Marketing
 AR customers can now learn all the important information about the real estate
objects by using Assisted Real Estate Marketing.
 For example, Android real-estate app help users to learn the essential information
about a price, square footage, etc.
 For customers, AR apps can turn a walk or a drive through a neighborhood into an
insightful real-estate shopping tour.

7. Designing Interior with AR/VR
 AR/VR technology is helping interior designers to visualize how home decor and furniture
pieces would look like in a particular setting.
 For example, iOS apps like limit the costly and time-consuming trial and error stage to a
virtual environment where they can easily create and try out various styles and designs
before selecting the ones that would fit a particular home perfectly.
 As it turns out, customers tend to become more emotionally attached to homes with
furniture as opposed to the ones with blank walls.

8. Empowering Architecture and
Construction
 AR and VR are not only helping showcase existing property but also imagine what it
would be like to be inside the building which is still in its design and architecting stages.
 Thus, reality technologies are reducing the number of utterance and gradually becoming
the industry standard in real-estate development.
 Story board VR enables ADC specialists to easily transform 2D models into VR
prototypes.

9. Capture Dimensions And Create Floor Plans
 Apps like Magic Plan can assist in making job estimates, DIY projects and much more.
 As you can see, AR/VR is finding a vast array of applications in construction and real
estate.
 The benefits of using immersive technologies are significant-they can be used as both a
communication tool for real estate marketing and to assist real- estate development at
architecting, construction and design stages.
 Their application is not only limited to use cases mentioned above – AR/VR can also be
used for training construction workers and providing DIY instructions to tenants.

10. Benefit of Using AR/VR
 The main advantages of adopting AR and VR in real estate include:
•Cost-Effectiveness: AR and VR also providing better ROI, while also eliminating the costs
of staging a property.
•Save Time: With these technologies, there’s no need to organize your schedule and travel to
a property to see it; you can take a virtual tour from wherever you are at any hour of the day.
•Global Reach: Because Customers can virtually view properties from anywhere in the
world, real estate professionals are no longer limited to a local audience.
•Enhanced Customer Experience: Unlike scheduled physical visits, AR and VR provide
entertainment and time to experience home.

11. Conclusion
• The essence of AR/VR experiences in the real estate industry users through
animated graphics and sound.
• Like video games and movies, the real estate sector can build gripping
storylines in their VR home experiences.
• For instance, a VR walk-through of a building with kids playing safely and
good commercial connectivity can create a secure feeling in the audience’s
mind.
• So, get in touch with reliable real estate mobile app development consultants to
emerge from ongoing pandemic distress and build great homes.

12. Reference
https://www.google.com/url?sa=t&source=web&rct=j&url=https://smartteksas.com/bl
og/6-use-cases-for-ar-vr-in-real-estate-development/&ved=2ahUKEwiM0JC0y-
jzAhV65nMBHextCzkQFnoECBAQAQ&usg=AOvVaw3Zm7_Ep4NURjWGixeJye3q

13. Thank You