Travel Tech Conference 26th July 2019 Bangkok, Thailand. Mr. Adam Dollner Founder & CEO HubLearn

1. 1
VR
Travel Tech Conference
26th July 2019
Bangkok, Thailand
Technology
in
Tourism
AR
Mr. Adam Dollner
Founder & CEO HubLearn

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British travel group Thomas Cook reported a
190% increase in tours booked to New York
City after offering Virtual Reality (VR)
experience of the city in their stores.
Source: https://www.youvisit.com

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YOU
ขอบคุณ Thank you

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HubLearn is a social enterprise startup that aims to create
opportunities by knowledge-sharing, learning, job creation & earning.
We mainly want to help people and SMBs with less resources into
tech careers and the world of tomorrow.
Connect with me to know more.
Business Card
ADAM DOLLNER
ADAM@HUBLEARN.com
(+45) 2621 4444
LinkedIn
Vice President of VR/AR Association Thailand
It’s about YOU.

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WHAT is
WHY use
WHERE to use
Objective
AUGMENTED REALITY (AR)
VIRTUAL REALITY (VR)
360-DEGREE
Upgrade your knowledge of AR & VR
INSPIRE You

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Spectrum

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o Digital Overlay in the Real World
o Types of AR
• Projection-Based AR
• Recognition-Based AR
(Marker-Based AR & Marker-Less AR)
• Location-Based AR
• Outline AR
o AR Release Function
• AR App
• AR Build Into App
• Web AR
What is AR

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Type: Projection-Based AR
Time: 10 sec

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Type: Recognition-Based AR
MARKER-BASED AR MARKERLESS AR
RECOGNITION-BASED AR
#02 - IKEA Videoen
Time: 11 sec

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Type: Location -Based & Outline AR

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AR App
AR Release Function
Travel Offer
AR Build Into App
Web-AR

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Web AR Features

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What is VR & 360?
o Digital Simulated World
o VR & 360 are actually two separate experiences but viewed from the
same headset technology
• VR: All digitally made
• 360: Photo or video with 360 degree
o Media and marketing materials often use these terms interchangeably

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A lot of reasons but some of them are:
o Consumer Engagement
o Cost Saving
=> Let the customer serve themselves. => Less Staff
=> Make digital prototypes before producing a physical version.
o Better Onboard of New Staff
o Interior Design (e.g. a shop, bar, hotel room before ordering interiors)
o Only the imagination sets the limits.
Why Use AR?

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Why use VR & 360?
TEXT
Wow, Bangkok
is so beautiful!
PHOTO VIDEO 360
Who is the future VR tourist?
Everyone with a smartphone.
Already possible today e.g. YouTube
Cons:
Can't physically feel or sense anything
The Future:
Special suits or travel capsules
To align expectations – Giving the feeling of being there – “Try” before you go

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Only the imagination sets the limits.
Where to Use AR & VR?
Let us GO on a trip together.
1. Start 2. Transport 3. Destination

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1

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Beginning
Inspired by Something
Book Movie Local from
Past Vacation

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Beginning
Shops can
guide people
to the place
of the item
#07-VIDEO Research of destination
Research, Select & Plan the Destination
Time: 11 sec
Time: 10 sec

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VRoom ServiceTravel Centre Your Place or a destination
Beginning
What will locals do? => Locals will show you around
The VR-recording can be produced by the locals => Income
Research, Select & Plan the Destination
VR-Home Service
Time: 20 sec

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Beginning
Packing - Ensuring the right suitcase size

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Beginning
If you want to buy a new travel bag..
E-Commerce (Local & Global)
#05-VIDEO Bag
Time: 16 sec

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2
Transport

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During
#04-VIDEO Plane
In the Plane..
Time: 12 sec

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During
#06-TAXI on Arrival
Transportation to your hotel or area you want to stay..
Time: 8 sec

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During
Hospitality in an area you want to stay..
See Availability & Price
#09- area want to stay
Time: 20 sec

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During
Arrival in the hotel..

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During
Problem in the room..
Staff and Guest Support
#10-VIDEO AR support
Time: 26 sec

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During
Offers inside the hotel..
#08-Offers and the hotel
Time: 9 sec

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During
Offers outside the hotel..
#18-Offers and the hotel
Time: 13 sec

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3
Destination

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Destination
Exploring the Destination – Standing Still..
#11-Exploring the destination
Time: 24 sec

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Destination
Exploring the Destination – Navigating..
#11-Exploring the destination
Time: 9 sec

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Destination
Exploring the Destination – On the Go..
#12-Exploring the destination On The Go
Time: 20 sec

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Destination
Can’t find each other?
#21-Cant find each other
Time: 13 sec

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Destination
Try to read & understand the local language..
#13-Translate
Time: 10 sec

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Destination
Inside a Mall..
#22- Navigation Mall

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Destination
In Arts and Culture..
#15-AR in Art
Make your place “Instagram” friendly & interactive
Time: 16 sec

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Destination
Theme Park – VR Ride
#16-Theme Park
Time: 13 sec

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Destination
Theme Park – Holowall
#17-HoloWall
Time: 12 sec

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Destination
Storytelling
Geo Karma Treasure Hunt

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Destination
#20-Restaurant Menu Concept
Showcase made with ARKit
HubLearn
Restaurant Menu
Time: 17 sec

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Destination
Regular Marketing in Stores

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Destination
Packing
#19- Packaging
Time: 21 sec

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Tip I found this App called
Stops is a free app that lets you search, discover,
create & share geo-based content in 2D & 3D.
Stops.com is a Geo-based search engine.
https://stops.com/

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Tip Interaction on Flyers & Packaging
QR-Codes on Flyers & Packaging
https://www.the-qrcode-generator.com/
Free Dynamic
QR-Code Generator
1.
Sign-In /
Create
Profile
2.
Go to My
Codes
3.
Create a
Dynamic
QR-Code

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Thank You
FIT FOR A PURPOSE.
FIT FOR THE FUTURE.
Helping locals into tech and the world of tomorrow.
Help us to help others - together we are stronger.
Business Card
ADAM DOLLNER
LinkedIn YouTube