This document summarizes key findings from the 2016 Social Admissions Report about how high school students use mobile technology and social media during their college search and selection process. Some of the main findings include:
- 86% of students own a smartphone and use social media frequently, making mobile the primary way colleges can communicate with them.
- Students expect quick responses from colleges - 53% expect to hear back within a day of contacting an admissions representative.
- 82% of students have visited a college website on their mobile device, while only 12% have submitted an application through mobile.
- Facebook is still widely used but visual platforms like Instagram, Snapchat, and YouTube are seeing increased growth among students.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and ...TargetX
Most institutions today are experiencing unprecedented growth in applications for admission. With a larger population seeking higher education, relatively “easy” ways to apply to multiple schools, and increased stress of finding the “right” college, it’s no wonder admission offices have more applications to process and review each year. But the days of clumsy, desktop-dependent applications that require significant integration to a CRM are over. Reading and reviewing applications and making admissions decisions can now be as seamless as ever. This workshop will discuss the pitfalls of today’s admissions applications and processes. You’ll learn how to utilize the power of the Salesforce Community to provide a better experience—both for your applicants and your staff. This is a hands-on experience, so bring your laptop and smartphone to participate. Time to roll back the clock to your days as a 17 year-old applying to college. And even if you’ve never worked a day in an admissions office, you’ll be the one deciding who gets in, who gets “wait-listed,” and who is denied.
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and ...TargetX
Most institutions today are experiencing unprecedented growth in applications for admission. With a larger population seeking higher education, relatively “easy” ways to apply to multiple schools, and increased stress of finding the “right” college, it’s no wonder admission offices have more applications to process and review each year. But the days of clumsy, desktop-dependent applications that require significant integration to a CRM are over. Reading and reviewing applications and making admissions decisions can now be as seamless as ever. This workshop will discuss the pitfalls of today’s admissions applications and processes. You’ll learn how to utilize the power of the Salesforce Community to provide a better experience—both for your applicants and your staff. This is a hands-on experience, so bring your laptop and smartphone to participate. Time to roll back the clock to your days as a 17 year-old applying to college. And even if you’ve never worked a day in an admissions office, you’ll be the one deciding who gets in, who gets “wait-listed,” and who is denied.
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
MAKE 2018 THE YEAR YOU REALLY OWN YOUR SITE AND ENSURE THE CONTENT AND DESIGN REFLECT THE QUALITY OF YOUR INSTITUTION.
In this webinar, we cover the six things you need to know to set up your redesign project for success. You’ll learn how to:
1. Use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval.
2. Set your priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration.
3. Identify blind spots. (Spoiler alert: We have a list of top 10 mistakes that institutions usually make, and how to avoid them.)
4. Create a strong RFP that great firms will want to respond to, and choose the best-fit partner for your needs.
5. Create realistic expectations internally around cost, process, and community engagement.
6. Move your website from a capital project to an ongoing process.
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation explores where these perspectives converge — and differ — and how marketers can leverage this knowledge. We uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
MAKE 2018 THE YEAR YOU REALLY OWN YOUR SITE AND ENSURE THE CONTENT AND DESIGN REFLECT THE QUALITY OF YOUR INSTITUTION.
In this webinar, we cover the six things you need to know to set up your redesign project for success. You’ll learn how to:
1. Use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval.
2. Set your priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration.
3. Identify blind spots. (Spoiler alert: We have a list of top 10 mistakes that institutions usually make, and how to avoid them.)
4. Create a strong RFP that great firms will want to respond to, and choose the best-fit partner for your needs.
5. Create realistic expectations internally around cost, process, and community engagement.
6. Move your website from a capital project to an ongoing process.
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation explores where these perspectives converge — and differ — and how marketers can leverage this knowledge. We uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
5 Dirty Words You Need To Start Using (in Admissions) - ACT Conference 2014TargetX
You may not like it, but we're still standing by it: the business world can teach us a lot about higher education. In order to be more successful at our institutions, adopting certain business practices and learning from real-world examples is important. And we've got just the person to walk you through what you need to know.
TargetX CEO Brian Niles stepped out of higher ed to help colleges and universities think differently about how they do business. Join him as he shares with you 5 higher ed "dirty words" you need to know and how getting comfortable with these terms can lead your school to be more efficient and effective in admissions, enrollment and across campus.
JRM is a dynamic industry leader providing technology integrated solutions and converged infrastructure.
JRM serves clients with a leading edge technology solutions, including unified communications,collaboration, servers, storage, switches, routers, data centers, wireless networking, wired networking, passive and active networking.
JRM for communication have more than 21 one partner in Technology solutions, including NEC, Dell EMC, Vmware, Fortinet, polycom, Cisco, Netronics, Extreme, Excel, Axis and more.
Forget global warming. The bigger issue for most colleges and universities is summer melt. The fact is students change their mind at the last minute. But that’s good news because there are ways to minimize summer melt. Find out how to:
- Identify those at risk (and when to start looking)
- Partner with other departments on campus during the summer
- Build community and engage incoming students
- Involve alumni and other members of the incoming class
People Recruit People: How to Get Your Team to Use the CRM (Not Stress Out)TargetX
Congratulations! You’ve completed implementing your CRM. But why isn’t everyone using it? Simply buying and deploying a CRM is only one part of the solution—if your team doesn’t use it effectively, then your investment of time and money is wasted. This highly-experienced panel will share how they got their team “on the bus” and working in the right direction. They’ll relay stories and lessons learned about gaining buy-in, encouraging end-user adoption, and reimagining business processes. Whether you’re thinking about it, in the middle of it, or already “live,” expect to get some actionable advice on how to make your team happy and get your CRM working for you.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Mythbusting Websites: What Prospects Value About #HigherEd Websites (and What...mStoner, Inc.
Prospective students — especially teens — are a prime audience for a college website. But do we really know what teens are looking for when they visit your .edu? We designed, in partnership with mStoner, Inc. and Higher Ed Live, a survey asking teens to share their frank opinions of the college websites they’ve visited.
We asked them to tell us what they looked for on websites when they were researching colleges, choosing where to apply, and deciding which to attend. What did they like about the sites they visited? What was the most important content — and when was it important? What were the frustrations they experienced? What were the best sites they looked at? And they didn’t hold back.
Next, we sent the same survey to admission staff, web developers, designers, and marketers at colleges who were designing and redesigning websites for this key audience. We wanted to find out what they knew (or thought they knew) about what teens wanted.
The resulting presentation will explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
What You Will Learn
• What’s important, when. Knowing what kind of content students value and when in their college search and choice process they particularly value it helps college and university staff tune up websites and informs content strategy and storytelling.
• Where the problems are on .edu websites. Identifying typical problems on college websites helps colleges to ensure that they address those issues on their own sites.
• Where to invest your time and resources. You’ll learn what kinds of content prospects value so you can create more of it: If prospects don’t value alumni profiles, why create them?
• What college web, marketing, and admissions professionals don’t understand about what teens do on their sites. We’ll highlight significant disconnects between what on-campus professionals think they know about what teens do, and what they actually do.
This year's study, in partnership with Chegg, reveals where perspectives from teens using college websites and higher ed marketing professionals converge and differ — and how marketers can leverage this knowledge.
Based on research conducted in 2016 by Chegg and mStoner, this presentation explores:
- Seven common myths about what prospective students like and don’t like about college websites.
- Perspectives from prospective teen students and college marketing professionals — where they converge, where they differ — and how marketers can leverage this knowledge.
- Website content that best influences prospective students’ admission journeys.
- Best practices for website organization and strategy.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
Carving Your Niche: New Methods of Digital Marketing for Higher EducationGil Rogers
How we build our brand, capture student interest, and engage and convert prospects is changing. From digital "shop and compare" sites to mobile marketing platforms; how are admissions and enrollment management professionals to keep up?
In partnership with Niche.com, the Chegg Enrollment Services team has compiled recent research on how students access college information at the research and discovery phase, as well as ways they continue to shop, compare, and evaluate their choices through their final enrollment decision.
Additionally, our team will provide insights into best practices for continued brand building and student engagement in a digital age.
Young Canadians in a Wired World – Phase III: Findings from Canada’s largest research project on children and teens’ Internet use are now available. Experts or Amateurs? Gauging Young Canadians’ Digital Literacy Skills, explores the level of young people’s digital literacy skills, how they are learning these skills and how well digital technologies are being used in classrooms to support these skills.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours. In higher education, with more competition for our audiences’ attention than ever, we need to capture and engage the increasing 38% of visitors who visit from their phones. You’ve worked hard to optimize your website for mobile, but is your marketing strategy optimized to match the behaviors of these visitors? Can those who use their phones get to what they need - and can they complete your goals? From search to conversions to personalization tactics, we’ll review approaches to mobile-equal marketing, not only ensuring we don’t lose these visitors, but rather, win them over.
This presentation was originally shared at eduweb 2018 in San Diego.
How students search for and decide for a university has grown more complex: the search process and the consulted channels have multiplied.
UNIspotter conducted a study among 86 students (business; interested in pursuing a Master) to observe how they search, where they search and what they search for when deciding for a study program.
We discovered that the search process follows a pattern (4 stages):
- Browse universities (50+ programs)
- Narrow down the option (15-25 programs)
- Detailed Research: Compare (10 programs)
- (Pre-)Decision: Apply (on average 5 programs)
However, not all the touch points are considered equally relevant for the final decision.
The university of the future needs to attract top-talent in a rapidly changing market and needs to manage the information that impacts the future students' decision.
But: most of the time you are not even aware that potential students make decisions about you. Google calls this "The Zero Moment of Truth" - customers researching about you on the internet before they decide to buy a service.
How do students consider university rankings, accreditations, search engines, online portals and the direct contact with universities?
We want to provide you an insight into what we found out.
And input on how you can identify the customer journey your students have had as well as a check-list on how to find room for improvement.
We would be very happy to have your feedback about it!
The Power of Science + Art: How Advanced Analytics Innovations and Staff Empo...TargetX
The Power of Science + Art: How Advanced Analytics Innovations and Staff Empowerment Can Increase Your Recruiting Effectiveness
Technology Innovations Track
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. #socadm15
• Social media isn’t new. This year’s study updates key data but shifts focus
to emerging resources and influencers.
• This year’s valuable yet often misunderstood asset is mobile technology.
• As always, there is a balance between being an early adopter and being
strategic and focused on your goals.
Why We Do This Survey
#socadm16
3. #socadm15
Audience
Invitations emailed to high
school students registered to
Chegg
• October 2015
• Past Social Admissions Reports
fielded in: Q2 2015 | Q4 2014 |
Q2 2014 | Q4 2013 | Q1 2013 |
Q2 2012
• Trends highlighted throughout
the presentation
Background
Insight into how students use,
and are influenced by, digital
tools, mobile technology and
social media when researching
and evaluating institutions
High school seniors and
college freshmen
• 1,926 surveys completed this
cycle (over 7,000 total)
• Weighted data to 42% male,
58% female
Survey
Methodology
#socadm16
6. #socadm15
• 86% of young adults (ages 18-29) own a mobile smartphone
• 9 out of 10 young adults use social media
• Half of young adults who own a smartphone also use messaging apps
• Mobile provides the most effective way to reach and communicate with
students
Mobile Technology & Today’s Students
#socadm16
7. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Watched video
from college
Watched video
from student
Read a student
blog
Searched for
specific hashtag
Posted question to
college rep on sm
Posted question to
student on sm
Tweeted with
specific hashtag
Participated in live
chat
Peeked at a
specific school on
YkYak
Past 24 hours Past week Past month or longer
81%
45%
42%
32%
20% 20% 19% 19%
9%
#socadm16
4 in 5HAVE WATCHED A VIDEO
FROM A COLLEGE
Connecting with Colleges
How often have you done the following during your college research process?
8. Email, 69%
Social Media,
4%
Call, 12%
Live Chat , 4%
Text, 8%
Messaging App,
3%
#socadm16
Email Preferred Communication on Mobile
How do you most prefer to communicate with college admissions on your mobile device?
9. 71%
32%
26%
7% 5%
1%
Kik GroupMe WhatsApp Whisper WeChat FireChat
Messaging Apps Are So Popular
#socadm16
7 in 10HAVE USED KIK
Have you used any of the following messaging apps?
10. #socadm15#socadm16
53%EXPECT A RESPONSE
WITHIN A DAY OF
CONTACTING
COLLEGE REP
After you contact a college representative, how soon do you expect to hear a response?
Students Want Instant Gratification
13. #socadm16
82%
37% 37%
19%
15%
12%
6%
Visited college
website
Scheduled
campus visit
Taken virtual
campus tour
Downloaded
native app from
college
Asked question
on social media
Texted with
college rep
Live chat with
college rep
Admissions Actions Completed on Mobile
Which of the following have you done on a mobile device when considering which colleges to apply to or where to enroll?
14. #socadm15
4 in 5VISIT COLLEGE WEBSITES
1 in 5DOWNLOAD NATIVE APP
#socadm16
Admissions Actions Completed on Mobile
Which of the following have you done on a mobile device when considering which colleges to apply to or where to enroll?
15. #socadm15
Your institution’s website is
the first marketing tool to
attract and engage
prospective students.
#socadm16
Mobile Browsing vs. Mobile Apps
Mobile browsing
is a key element during
the discovery phase of
college search.
Mobile apps
accelerate engagement with
your institution once students
have demonstrated interest.
Native apps
are used most during
decision phase of the
college choice process.
16. Once a day,
21%
Once a
week, 36%
Once a
month, 14%
Every once
in a while,
29%
Frequency of College Website Visits
16%
64%
14%
7%
Quality of Mobile Experience
Your Website Must Be Mobile Optimized
#socadm16 How frequently do you visit college websites on a mobile browser?
How would you rate your mobile experience interacting with college websites?
17. 73%
66%
54% 54% 53%
Updates on admissions
info
Learn about college-
specific info
Submit an application Communicate with
college rep
Take a virtual campus
tour
Students Download Native Apps
#socadm16
HALF OF STUDENTS
WOULD DOWNLOAD APP
TO COMMUNICATE
For what purpose would you download a native app from a college?
19. 85%
35%
5%
College Website Common App Other
Submitting Apps on Their Phone
#socadm16
12%SUBMITTED AN
APPLICATION
THROUGH MOBILE
Did you submit a college application on a mobile device?
Which methods best describe how you submitted a college application on your mobile device?
20. #socadm15
Don’t miss the mark. Five years ago social media was the hot new thing. Now it’s
mobility. Don’t fall flat by not adapting your content to your prospective students’
mobile devices.
Know their boundaries. As restrictions around student data and privacy increase,
understanding boundaries is key. Consider how private messaging through a native
app compares to opt-in strategies, like texting.
Double down on what works. Understand where email, messaging apps and
social media fit into the routine of your prospects.
Mobile Insights
#socadm16
22. #socadm15
60%INDICATED USING AT LEAS
T ONE OF THESE 8 SITES
Informative Social
Specialized
NEARL
Y
Segmenting Digital Tools
#socadm16 Which of the following online resources have you used to research colleges?
23. 87%
81%
75%
63%
60% 59%
Information about
college (e.g., specific
majors)
Scholarship
information
Admissions information Information about life
on campus
College ratings Financial aid
#socadm16 What types of content do you look for on these sites?
Students in Discovery Mode
24. 15%
19%
29%
49%
26%
35%
40%
35%
40%
34%
27%
15%
19%
7%
3%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Social media sites
Ranking sites (e.g.,
US News and World Report)
College review and scholarship
sites (e.g., Chegg, Niche)
College and university sites
Extremely useful Very useful Somewhat useful Not very useful
How useful were the following types of sites during your college research?#socadm16
69% say very to
extremely useful
41% say very to
extremely useful
Most Useful for College Research
25. #socadm15
Differentiate between digital and social tools. While it may be appropriate for a
youthful member of your team to manage your social networking presence, they may
or may not be the best fit for managing your entire digital recruitment strategy.
Nearly 60% of students report using one of the sites in the Chegg Network for
their research. These sites are oftentimes the first (and even last) stop on a student’s
college search.
Digital sources are used for discovery and information gathering. An effective
digital recruitment strategy focuses on reaching students on the channels they use,
when they are using them.
Digital Insights
#socadm16
28. 48%
87%
51%
31% 33%
64% 63%
82%
54%
37%
26%
81% 80% 79%
66%
51%
39%
Instagram Snapchat Facebook Twitter Pinterest Tumblr
2013 2014 2015
Trended Social Media Usage
#socadm16
INCREASED
GROWTH BY
PERCENTAGE
POINTS
17
Year over year comparison: How often do you use the following social media websites?
29. #socadm15#socadm16
Social Media as Decision Engine
61%HAVE LIKED OR
FOLLOWED A COLLEGE IN
THEIR CONSIDERATION S
ET
Have you liked or followed a college that is in your consideration set?
30. #socadm15
4 in 5SAY SOCIAL MEDIA CONVERSATION
INFLUENCED THEIR ENROLLMENT DECISIO
NS
1 in 2USE SOCIAL MEDIA WHEN DECIDING
WHERE TO ENROLL
#socadm16
Social Media as Decision Engine
Did you use social media as a resource when deciding where to enroll?
How influential were each of the following in helping you decide where to enroll?
31. Visual-First Apps Used Most
4%
18%
16%
15%
22%
14%
5%
8%
11%
12%
12%
11%
5%
7%
9%
16%
13%
14%
9%
5%
7%
9%
7%
13%
12%
12%
15%
16%
16%
19%
65%
50%
42%
32%
30%
29%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Pinterest
Snapchat
Twitter
Facebook
Instagram
YouTube
Multiple times a day Once a day Once a week Once a month Every once in a while Never
#socadm16
Has used ever:
Vine 26%
YikYak 20%
LinkedIn 17%
How often do you use the following social media sites during college research?
33. #socadm15
Social is Mobile: 89% of students access social media on a mobile device.
Know your networks: Facebook still isn’t dead, but video and visual-first
platforms continue to gain ground. This age group understands intuitively how to
filter inauthentic, brand-heavy messaging. Make students your story.
Social is fragmented: Students today use multiple platforms to find and engage
with you and your students on social media. It’s important to prioritize your time
accordingly.
Social Insights
#socadm16
Look at all the ways students are connecting with college using mobile.
There is a difference between peer-to-peer and student-to-school interactions.
According to Pew, half of young adults who own a smartphone use messaging apps
7 out of 10 use Kik – and Kik was part of “other” category last cycle
Over half of students use WhatsApp or GroupMe
Other includes FB Messenger and Google Hangouts
Return to exclusivity – see http://qz.com/613640/teens-have-a-smart-reason-for-abandoning-facebook-and-twitter/
2 in 5 schedule campus visit or take virtual campus tour
Faster, easier access to information and people once students have demonstrated interest in your institution.
Native apps provide a two-way, direct form of communication thanks to push notifications, student preferences, etc.
Over half of students access college sites on a mobile device at least weekly
The experience meets needs but could be improved
1 out of 2 would download a native app to communication with college reps
New finding
Now let’s shift our focus a little to how students “discover” schools …
Based on our research we know that students are using a variety of sources to find and gather college information. We also know that there are literally dozens of so called “college search sites” where students can shop and gather information about multiple schools. The benefit of these sites if that they empower students to take control of their search and evaluate based on their needs … the challenge for enrollment managers, of course, is knowing where students are REALLY searching and what is just a flash in the pan.
Based on our research we’ve bucketed the most popular sites into three main categories. “Informative” sources would be those sites where students go to gather general information … sites like My College Options and US news provide a good general directory experience where students can shop and compare. “Social” sites are those that give a more “personal” experience. Niche (formerly college prowler) is sortof the “Yelp” of the college search, while YOUniversityTV is like the YouTube experience where students can view student and college-produced videos.
Specialized sites provide a very specific experience … BeRecruited, as an example, is a site where students can go to connect with coaches … and Parchment students use to submit documents to schools … both sites have a school search function as well. Nearly 60% of students indicate using AT LEAST ONE of these sites in their college research.
When they are on these sites what are they looking for? Predominantly they are looking for general information … information about the major that interests them, scholarship details, financial aid, and admissions criteria. They discover and use many of these digital sites (Chegg included) because of robust the scholarship directories … they stay for the college search/compare tools.
Of course it’s not enough to just say “students use the web” … That’s obvious. More importantly for enrollment managers it’s important to understand where students place value.
This data shows that over 80% of students find your .edu site very to extremely useful … and that’s great. We want to see that because we understand (and you can tell your VP of communications) that your webiste is a marketing vehicle and should be treated as such. With that said, nearly 70% of students indicated review sites and over half of students considered ranking sites very to extremely useful. This is compared to less than half of students indicating social media as very to extremely useful when researching colleges. Again, this points to the fact that college research and ranking sites are DISCOVERY engines while social is more influential and useful towards the bottom of the funnel.
Half use social media when deciding where to enroll
53% use sm to research colleges they’ve already applied to
AND
2 in 3 use social media to research colleges
36% No
64% Yes
Students visit highly visual apps YouTube, Instagram, Facebook for college information
A look a little closer shows that predominantly students are in “discovery” mode when using digital tools. They discover many of these sites (Chegg included) because of robust scholarship directories … they stay for the college search/compare tools.