Verve is a leader in location-aware mobile advertising technology. It has developed a sophisticated location-aware mobile ad platform and proprietary location data through its location server. Verve's unique technology, inventory, and data allow for multi-level location and audience targeting. It works with top mobile publishers and has access to over 90 million mobile users. Verve pioneers complex dynamic location-aware ad creatives and executions based on a user's precise location data.
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded.
Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded.
Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
Before there was familiarity with IOT, radio frequency smart media, cross channel and mobile; we had to explain everything about NFC, touch-points, hyper local, location based services, addressability, attribution, m-commerce and analytics. Today, these are industry standards that consumers expect.
Thinaire omnichannel connected car pitch deck. Remote retail ordering through radio telematics connecting with hyper local location aware media for retail, QSR and services.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Drive Revenue to your business by developing your own Mobile Application. "Look and Feel" like no other mobile application, easy to navigate. Drive Revenue with six different ad formats, paid content, classifieds!!
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
Before there was familiarity with IOT, radio frequency smart media, cross channel and mobile; we had to explain everything about NFC, touch-points, hyper local, location based services, addressability, attribution, m-commerce and analytics. Today, these are industry standards that consumers expect.
Thinaire omnichannel connected car pitch deck. Remote retail ordering through radio telematics connecting with hyper local location aware media for retail, QSR and services.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Drive Revenue to your business by developing your own Mobile Application. "Look and Feel" like no other mobile application, easy to navigate. Drive Revenue with six different ad formats, paid content, classifieds!!
Enterprise 2.0: experiments in internal social mediaRichard Hare
Slides from a presentation I gave at a J. Boye's Aarhus 2009 conference on the intranet track which gives an overview of our experiments with social tools on the intranet, including communities, blogging and social networking
Kick-Start Your Networking Skills TodayLucas Group
There is nothing more valuable in business than great networking skills. Networking is the foundation for building, strengthening and maintaining relational contacts. These contacts can be a mixture of social and professional — close friends, past and present colleagues, past and present employers, potential partners in parallel businesses, mentors, people you met at social affairs and more.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
An overview of mobile marketing today and background on why marketers need to add it to their overall marketing mix and how to get started.
View an introduction to QR codes and text messaging, both valuable mobile tools to initiate communications.
THIS REPORT FOCUSES ON HELPING
MARKETERS UNDERSTAND:
- The current state of
location data quality in
the mobile ecosystem
- How location data is
generated
- The impact of accurate
location data on
campaign performance
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
2. Introducing Verve
UNIQUE TECHNOLOGY UNIQUE INVENTORY UNIQUE DATA
Verve has developed the Access to broad reach of Verve location server
most sophisticated location- premium national mobile identifies the most relevant
aware mobile ad platform publishers and 91.8 million location data available on
available today mobile users* every impression
Mobile publishing platform Verve’s publishing technology Because of our proprietary
used by hundreds of premier gives it exclusive access to inventory we have not just
media companies to power premium brand-safe content more but better location data
their mobile web sites/ apps not available elsewhere
Our audience product
Multi-level location and combines our location
Providing contextual
audience targeting expertise and data with rich
relevance and in market
depth for location-aware demo and transactional data
Pioneers in complex for audience targeting
campaigns
dynamic location–aware ad
creative and executions
ABOUT US
Founded 2005, backed by Led by veteran mobile and Offices in
leading venture firms advertising executive team NY, DC, Chicago, LA, SF, Atlant
a, San Diego
3. Mobile is mainstream
• 327+ Million active U.S. mobile subscribers1
• Smartphone ownership has taken off
1/2 of U.S. adults use smartphones2
• Tablet ownership is on the rise
1/3 of U.S. adults now own tablets2 38 million
tablets will be sold in 20123
• Mobile advertising is set for stellar growth
U.S. mobile ad spend will reach $2.6 B this year
and is expected to double in size to $6.5 B by
20144
• Mobile outpaces online advertising
Achieves a greater lift for ad awareness, message
association, brand favorability and purchase intent
by nearly 400%5
1CTIA, 2Pew Research 3Forrester, 4eMarketer, 5Dynamic Logic
5. Location: Fact vs Fiction
“Are we concentrating too much on ad targeting?”
-Brian Morrissey, Editor-in-Chief
Digiday Agency Summit 2012
6. Location, Location, Location . . .
In mobile, location is everything
Almost half of all mobile searches are
for location-aware information All of the top categories of mobile content consumption
have a strong connection to the users location:
News Entertainment
GOOGLE: 40% Dining / Going out Shopping
Navigation Sports
Weather Business
MICROSOFT: 53% Real Estate Travel
All mobile searches
took action
95% of smartphone users have 77%
looked for nearby information
contacted business after
accessing such info
88% within one day 79% use phone
for shopping
44% purchased
Source: Google, Microsoft
7. Location-based targeting
Verve specializes in developing the largest set of quality location data
for its proprietary Verve Location Service
Latitude & Longitude
WiFi network location
Zip (User Registration data)
Location-based content
Carrier IP
We focus on inventory with rich location data shared by the user, device or carrier
networkand inventory that has an endemic connection to the targeted location.
8. Location Data Comparison
Verve specializes in developing the largest set of quality location data
for its proprietary Verve Location Service (VLS)
5%
CITY BLOCK LEVEL
Lat / Long
WiFi 20%
30%
Zip / User reg.
Location-based content
20%
Carrier IP 20%
20%
55%
20%
10%
VERVE METRO LEVEL COMPETITORS
The VLS parses every impression and derives the best available location data whether shared
by the user, device or carrier network or from inventory that has an endemic connection to the
targeted location (e.g. traffic / weather / news)
9. Location Targeting Defined
Geo-Fence: The process of defining a specific physical
location (e.g. store) and determining a fixed radius (i.e
“fence”) around the location for targeting purposes. A
consumer inside this area would be served an
advertisement, while a consumer outside this area would not.
Geo-Aware: The process of determining a consumer’s
location relative to a physical point or points of interest (e.g.
store location), allowing the advertiser to recommend certain
actions based on the consumer’s relative position.
10. Location-Based Targeting
Within a single campaign, executions may vary based on the quality
of the location data
ACCURACY: BLOCK LEVEL
ACCURACY: METRO LEVEL
EXECUTION: GEO-FENCE
EXECUTION: GEO-AWARE
If Verve Location Service (VLS) receives block-level data (lat/long &WiFi), we can provide dynamic
messaging within geo-fenced campaigns that can display more precise location messaging.
If VLS only receives metro-level data (carrier IP), the dynamic messaging will display all locations, to cover
a broader area via a geo-aware campaign.
15. Best Practices: Location Targeting
1. Not all location data is created equal
1. Set an appropriate radius based on store density
1. Know when to use Geo-Aware vs Geo-Fencing
1. Leverage Geo-Aware to augment and refine Geo-Fencing
1. Limit use of additional targeting variables when applying
location targeting, run multilevel plan instead
1. Audience clusters are only as good as your location data
Lat/Long: The most accurate location data derived from the device GPS/ GPRS. User opt-in is required (e.g. LBS) and can be extended or session limited in duration.Wi-Fi: IP derived from users connected to the internet via a wi-fi “hotspot” that typically ties back to a physical location. Zip Code: User declared variable typically submitted during a registration process or session based request.Location-Based Content: User inferred location based on content.Carrier IP: Location derived from users connecting to the Internet from non-Wi-Fi networks (i.e. cell tower to IP backhaul).
Results:Overall, CTR is strongest for the e-Circular, at 0.96%Spike seen for Black Friday and Cyber Monday datesCTR highest on Friday and Saturday among all carriersFor dynamic ads performance peaked on Tuesday and Wednesday