Mobile marketing is a set of practices that enables organizations to communicate and engage with audiences through mobile devices. It has grown significantly, with over 200 million mobile users in the U.S. and mobile internet usage surpassing desktop usage. Mobile provides many benefits for businesses, including omnipresence, interactivity, immediacy, high response rates, and the ability to target messages based on location. For small businesses just starting mobile marketing, the summary recommends stretching your comfort zone with mobile technologies, setting up a basic mobile website or landing page, and creating QR code promotions for events, products, services, or other information.