Mobile marketing is a set of practices that enables organizations to communicate and engage with audiences through mobile devices. It has grown significantly, with over 200 million mobile users in the U.S. and mobile internet usage surpassing desktop usage. Mobile provides many benefits for businesses, including omnipresence, interactivity, immediacy, high response rates, and the ability to target messages based on location. For small businesses just starting mobile marketing, the summary recommends stretching your comfort zone with mobile technologies, setting up a basic mobile website or landing page, and creating QR code promotions for events, products, services, or other information.

1. mobile marketing
rd
the 3 screen
an introduction
maxcadman.com

2. what is it?
no yes
graphic from Media in Motion
Mobile Marketing is a set of practices that enables organizations
to communicate and engage with their audience in an interactive
and relevant manner through any mobile device or network.
~ Mobile Marketing Association

3. history
33%
80%

4. phone #’s
WEB ENABLED
OTHER
Phones Owned New Phones Purchased
All High Income (over 5,000 models)
25% 20%
40%
40%
60%
75%75% 80%
80%
Text w/Phone Search w/Phone
Up 400% in past year
Much higher 27% 40% of mobile 33%
33%
percentage searches are local
for 14-25
year olds 60% take action
73% 73% 67%
within one day (calls
or visits business)

5. other #’s / trends
What’s Next
200 MM mobile users 40% of mobile searches are local Tablet Sales Growth
2x more than desktop-only
After looking up the business NFC - Near Field Communications
mobile = 50% of active users 61% calls the business
59% visit the location m-Commerce & Payments
mobile = 40% all tweets
Location-Based Services Enhanced Geo-Targeting
1.5 MM each month
• Four-Square, Gowalla
subscribe via mobile Increased Mobile Advertising
• Facebook Places
• ShopKick, Loopt, SCVNG
100 million views Mobile Video Growth
via mobile each day Local Directories (100’s)
• Google Places, Bing, Yahoo In-Home & In-Auto Integration
• Where, Yelp, Merchant Circle
• CitySearch, YellowPages.com Unique marketing campaigns for
72 million Americans accessed PC’s, Mobile Phones & Tablets
social networking sites or blogs
from mobile devices in August, Other
2011. • Neer (private location sharing)

6. benefits
3 Items Everyone
Omnipresent Interactive Leaves Home With
mobile phones are inexpensive able to create interactive
and are on-person all day & night. experiences and dialog.
Reach Trackable
98% of text messages are read Campaigns are easily
within 15 minutes of receipt. trackable with Google
Messages reach users wherever Analytics & platform services.
they are.
Immediacy Personal
mobile communications are Content is targeted to
immediate for consumers and individuals who have opted-in
quick to setup for businesses. to receive information.
Response Rate Location Awareness
Avg. mobile campaign response Ability to know geographic
rates are 12-15% (coupons, information (Location-Based
promos, etc.). Services, LBS).

7. missed opportunity
Small Business w/o mobile website
Total Internet searches per month 1,000
33% are from mobile 330
40% of mobile are local 132
60% take an action 80
25% buy product/service 20
average sale x $35
Potential Revenue Missed $700

8. how do i start?
to receive Flagstaff Chamber
scan to view
Announcements & Alerts our mobile
1. Stretch your mobile phone comfort text FCOC to 86677 website
zone. (std text msg & data rates may apply)
• Enter text programs
(local programs, text-to-vote, national contests)
• Scan QR codes does your website
or this?
(download scanner; scan advertisements, products, etc.) look like this?
• Download location-based service & social media apps...
then use them
2. Set up your mobile website
or a simple landing page.
• Company & personal contact information
• Simple business informational site or blog
• Integrate with a QR Code: create a product, service,
promotion or event info landing page
3. Create a QR Code promotion.
• Announce an event & provide basic information
• New product or service information
• Limited Offer Discount or Promotion
• Share a video (e.g. realtors: home tour)
• Meeting name tags with contact info
• A simple location map
• Restaurant: Menu Info (nutrition info, recipes, events)

9. thank you!
Mobile Marketing Services
mobile marketing strategy & planning
QR code creation & integration
text messaging & marketing
mobile websites
mobile landing pages
mobile donation pages
mobile advertising
location-based services
mobile loyalty programs
mobile seo
m-commerce & mobile payments
max cadman mobile marketing | maxcadman.com | info@maxcadman.com | 928-863-8945