Reflect is a leading provider of digital media solutions for out-of-home environments like retail stores, using their ReflectView content management platform to power over 275,000 screens. Their solutions include both passive digital signage for promotional messaging as well as interactive touchscreen kiosks, and they help clients leverage digital and mobile channels to further engage customers. Case studies demonstrate their ability to successfully deploy large-scale digital networks for retailers to increase sales of promoted products by an average of 20% through targeted and measurable digital content.

1. Digital Media Solutions
for the Real World
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2. Who is Reflect
Reflect is….
The leading full-service provider of Out-of-Home
Digital Media Solutions.
ReflectView is the most flexible, scalable and
proven digital media management solution on the
market and is currently used to power over 275,000
active screens found in
retail, banking/finance, hospitality, corporate, and
entertainment venues.
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3. Digital Signage & Interactive Apps
Welcome signs
with branded
content
Brand and product
messages – screen
spanning & TV Walls
“Try-It” stations with Interactive service kiosks with
product demo apps “attract loop” content
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4. Engaging the Connected Consumer
Leverage digital signage to drive further
engagement with other customer
touchpoints
 Mobile (SMS, QR Codes, Apps)
 Social (facebook, Twitter, Foursquare)
 Online Channels (E-Commerce site,
YouTube)

5. Passive Media Systems
MediaPoint
 “Passive” (non-interactive) Media
Messaging
 Promotional Messaging
 Informational & Entertainment
Content

6. Interactive
TouchPoint
 Interactive Display System
 Can include passive media (attract loops)
and interactive apps
 Assisted Shopping, Self Service, Training
 Touch Screen, physical triggers such as
push buttons, motion sensors, RFID &
near-field communications (NFC)

7. ReflectView Suite
ReflectView
Content Management
Display Design & Management
Content Programming
Content Distribution
Playback and Logging
Monitoring and Admin

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9. Future-Ready Platform
Open Architecture
Web Services for extensibility & integration
Manage media devices from one platform
Hardware Agnostic
Pick the right tool for the job
Transport Agnostic
Pick the best network type for the job

10. Robust Screen Media Content
Support for Content Types
 Video, Flash, Images
 RSS and Real-Time Data Feeds
Flexible Display Output
 Screen Zones
 Live Video
 Branded Screen “Themes”
 Interactive Apps

11. Time Targeting
Powerful Scheduling
Day Parting
By day of week
Holidays, Special Events
Promotional launch &
expirations

12. Geo Targeting
Across the Network
 By Geography
 By Store Type
 By Demographics Ft Worth
Dallas
 By Name It Austin
Region = Texas - Custom

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21. Case Study – Success at Scale
• Average 20% Sales Lift on Products
Promoted Digitally (with 50-75% lift on
specific brand promotions with partners)
• Complimentary advertising sales to offset the
network deployment costs (to brand partners
and third parties wishing to reach the store’s
customers)
• Combination of Passive Displays and
Interactive Displays for Assisted Shopping
• Over 4,300 locations deployed as Turnkey

22. Case Study – Measuring Success
• Leveraged Anonymous Video Analytics to
measure engagement
• Optimized content to increase
effectiveness
• Achieved average of triple-digit sales lift
on promoted products across several
geographic regions where digital media is
used in the store
• Delivered as Turnkey service with
hardware kit, 3G delivery, and content
services

23. The Approach
Adjust
within applied to achieve validated
in a with a and a
the to an by
Objectives Context Content Location Engagement Call to Action Connection Measurement
Notice Demographic Entertainment Walls/Ceiling See Inquire Social Media Awareness
Engage Geography Education Checkout Touch Mobile Text Mobile Sales Lift
Purchase Seasonality Info-tainment Kiosk Recall Try Web/E-Mail
Time of Day Promotion Dwell Points Buy
Endcap/Shelf

24. Matt Schmitt
matt@reflectsystems.com
214-733-4257