A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.

2. A consumer wellness brand creating products and experiences
designed to help people feel balanced, centered, and inspired
so they can be their most productive and creative selves —
despite an increasingly stressful world.

7. CBD is the caffeine of the 21st
century and the growing anxiety
economy
Red Bull
Energy drinks
CBD
Adaptogens
Taurine
Caffeine
Recess
Calming drinks

8. our mission

11. we
canned
a feeling

13. market the solution,
not the “ingredient”

16. “take a Recess”
NOT “drink Recess”

17. to attract creatives,
be creative

18. your message and
your brand voice is as
important as your
visual identity

19. thank you