More Related Content
Similar to Rewango - Proximity marketing platform
![5G Explained! A High Level Overview [Introduction]](https://cdn.slidesharecdn.com/ss_thumbnails/5gexplainedahighleveloverview-260119165306-cc137a3e-thumbnail.jpg?width=640&height=640&fit=bounds)
Rewango - Proximity marketing platform
- 2. “ The paceof change is accelerating faster than we anticipated a year ago” Blake Nordstrom, President of Nordstrom April, 2014
- 3. We are livingin the “age of the Customer”
- 4.
- 5.
- 6. “ According toGartner, context-aware technologies are expected to make a $96 billion dollar impact on annual consumer spending across the globe by 2015. “
- 7. Gartner also predictsthat in 2013 more than half of Fortune 500 companies will have context-aware computing initiatives...
- 8. About Rewango Rewango's ContextAware Proximity Targeting Suite (Software and Hardware) is leveraging the power of Mobile and state-of-the-art Low-Energy- WiFi technology to reinvent the in-store shopping experience. ➢ For Consumers: The smartphone becomes an integral part of the in- store experience, informing and motivating buying decisions when it matters most. ➢ For Retailers and brands: A new way to increase in-store footfalls and drive sales by influencing consumers with actionable content and offers at the the right place at the right time (contextual proximity marketing)
- 9. Agenda ➢ Mobile MarketingLandscape ○ What is Proximity Marketing ○ Why Proximity Marketing ○ Who uses Proximity Marketing ➢ Proximity Marketing using Rewango ○ How it Works ○ For Brands ○ For Retailers ○ Benefits ○ Rewango Proximity Marketing Suite ○ WiFi VS Bluetooth ○ Campaign Deployment and Management
- 10. Agenda ➢ Mobile MarketingLandscape ○ What is Proximity Marketing ○ Why Proximity Marketing ○ Who uses Proximity Marketing ➢ Proximity Marketing using Rewango ○ How it Works ○ For Brands ○ For Retailers ○ Benefits ○ Rewango Proximity Marketing Suite ○ WiFi VS Bluetooth ○ Campaign Deployment and Management
- 12. What is ProximityMarketing ? ➢ Proximity Targeting is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages. ➢ Rewango's Proximity Targeting uses Bluetooth or our proprietarty low energy Wi-Fi technology to send messages electronically to nearby consumers.
- 14. Why Proximity Marketing? It's simple! At least 90% of your customers may be reached via WiFi on their mobiles. ➢At their permission, ➢With full measurability, ➢At zero cost per customer!
- 15. Currently, there aremore than ~ 200 million CONNECTED smart mobile devices in the hands of consumers. As this figure continues to grow and mobile devices become more of a necessity; the effectiveness of Proximity Targeting increases.
- 16. Who uses ProximityMarketing
- 17. Agenda ➢ Mobile MarketingLandscape ○ What is Proximity Marketing ○ Why Proximity Marketing ○ Who uses Proximity Marketing ➢ Proximity Marketing using Rewango ○ How it Works ○ Benefits ○ For Retailers ○ For Brands ○ Rewango Proximity Marketing Suite ○ Rewango’s Low Energy WiFi Beacon ○ WiFi VS Bluetooth
- 18.
- 19. … in littlemore detail
- 20.
- 21. Service and Engagementare at the core of location services in retail
- 22. Service and Engagementare at the core of location services in retail
- 23. Rewango Proximity MarketingTechnology is the connective tissue ...
- 24. For Brands ➢ Increasemobile engagement ➢ Retailer-branded experiences ➢ Seamless and valuable for consumers ➢ Combat showrooming ➢ Influence buying decisions at right place/time ➢ Enhance in-store shopping experience ➢ Insights into in-store shopping
- 25. For Retailers ➢ Increasemobile engagement ➢ Retailer-branded experiences ➢ Seamless and valuable for consumers ➢ Combat showrooming ➢ Influence buying decisions at right place/time ➢ Enhance in-store shopping experience ➢ Insights into in-store shopping
- 26. Rewango Proximity MarketingSuite Rewango's Proximity Targeting Suite (Software and Hardware) is leveraging the power of Mobile and state-of-the-art Low-Energy-WiFi technology to re- invent the in-store shopping experience. Rewango’s proximity targeting suite is a new, contextual algorithm powered form of mobile interaction designed to attract customers when they are near a business, potentially allowing a business to reach customers they would never be able to connect with otherwise ➢ For Consumers: The smartphone becomes an integral part of the in- store experience, informing and motivating buying decisions when it matters most. ➢ For Retailers and brands: A new way to increase in-store footfalls and drive sales by influencing consumers with actionable content and offers at the the right place at the right time (contextual proximity marketing)
- 29. What is aBeacon? ➢ Beacons are small wireless devices that broadcast radio signals using Bluetooth Low Energy (BLE) or WiFi Signals ➢ Smartphones that are nearby listen for these signals and communicate with the beacon and deliver content and experiences.
- 30. Different types ofBeacon Bluetooth based Wifi Based
- 31. What do werecommend (our take) WiFi Based Reason: WiFi based technologies also have a special advantage in India, a country with ~200 Mn connected smartphone devices where most of the users (higher percentage) have WiFi - ON and not bluetooth.
- 32. Rewango’s Low EnergyWiFi Beacon There are certain inherent benefits of WiFi technology that can have much greater impact that than the Bluetooth based beacons. Hence, our in-house engineering team have designed WiFi Beacons that combines the best of Low-energy- bluetooth devices with the best of WiFi Technology. Rewango's Low-energy-WiFi Beacons are as cheap and power efficiant as the bluetooth based beacons while the WiFi technology enables them to detect proximity at a much more granular levels.
- 33. Bluetooth Beacons vsWiFi Beacons
- 34. Does Rewango Manufacturethese Beacons ? Yes !
- 35. How to managethese Beacons ➢ A cloud based software console that leverages beacons to deliver content and experiences to people based on proximity to things in the physical world.! ➢ Rewango’s console turns your existing smartphone app into a powerful proximity marketing platform.
- 36. Salient Features ofRewango’s Low-Energy WiFi Beacon ➢ Works indoors ➢ Permissions Based ➢ Precise, adjustable range (Tap – 100m) ➢ Passive/automatic for consumers ➢ Battery-powered (1+ yr. life) ➢ Low Power consumption ➢ Easy set-up & maintenance ➢ Low infrastructure investment ➢ Work across iOS and Android ➢ Growing ecosystem momentum
- 37. Tell me moreabout Beacons
- 38. It consumes very lesspower Most people have WiFi-ON and NOT bluetooth
- 39. It Works indoor Bluetoothand WiFi works indoor when GPS doesn’t
- 40. It runs inthe background A phone need only be powered on in order to accept a BLE or WiFi beacon’s signal and forward the ID to a server.
- 41.
- 42. Application user controls andthe opt-in process are critical for success with this type of technology.! We expect that value or utility based applications will be the most successful
- 43. WHAT’S THE OPPORTUNITY? Thinkof all the different objects you walk past in a single day. These ‘objects’ can now trigger custom events on your smartphone app. The physical world can become a whole new customer engagement channel.
- 44. THERE ARE TWO REQUIREMENTSTO ROLLOUT A PROXIMITY MARKETING CAMPAIGN
- 45. 1. You needto have a physical location 2. You need to have a native smartphone app
- 46. REWANGO’S PROXIMITY MARKETINGSUITE IS AN END-TO-END TURNKEY SOLUTION THAT CAN TAKE CARE OF ALL YOUR PROXIMITY MARKETING NEEDS. OUR SERVICES INCLUDE 1. NATIVE MOBILE APP DEVELOPMENT 2. SDK FOR COMPANIES WHO ALREADY HAVE AN APP 3. WIFI/BLUETOOTH BEACON DEPLOYMENT 4. CLOUD BASED SOFTWARE CONSOLE TO MANAGE CAMPAIGNS
- 47.