Mobicue is a mobile social utility that allows users to send multimedia messages and texts to their network of friends in real time from any location. It has over 1.5 million downloads and users from 170 countries who communicate using real-time, short posts from their actual locations to share photos, videos, and text with friends. Mobicue is building revenue streams like freemium models, sponsored posts, and traffic sharing.
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded.
Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded.
Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
Integration of Social Media and Mobile Websites & AppsHenri Makembe
Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
Integration of Social Media and Mobile Websites & AppsHenri Makembe
Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Presentation Dayton area marketing preofessionals on strategies for leveraging mobile apps as marketing tools. Provides update on new mobile technologies such as NFC. Explains native apps vs. mobile apps and how apps can be constructed and integrated with web sites and print media.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
1. is
a mobile social utility
that
allows people to send phone-generated
multimedia contents and text messages
to
their network of friends
in real time in any place
2. What ?
When ?
Where ?
To whom ?
Communicate
Real time
Real place
Multimedia
Micro-blogging
Network of friends
3. What’s our marketplace?
Smart Camera Phones
The overwhelming majority of online social networking
will be conducted via the handset rather than the PC
4. What is the vertical
competition?
Mobicue is one of the top vertical players in the field
competing in the global market
Mobicue, Zannel, Jaiku, Radar, etc.
5. What’s the horizontal
competition?
Mobicue
≠ trimmed down web service
Mobicue
≠ subordinate feature set of a web
service
6. How are we different?
Dedicated to providing best-of-breed
mobile experience
• Mobile picture, video, sound and text, etc.
• Multimedia messaging organized in conversations
• Real time & place
• Integration to real time multimedia personal status of
popular social networking services – Facebook
• High user loyalty by hosting their UGCs and network of
friends
• Optimization of SNS features for phone use
• Complete experience across mobile devices and PCs
7. How do we distribute?
Distribution, distribution, distribution!
• Comprehensive and convenient mechanism of penetrating networks
of friends
– Sharing, embedding, RSS feeds, invitations, notifications, and more, by
– Emails, SMS, MMS, address books, etc.
– integration with popular SNS (personal status updating)
• Free tools and charged full-fledged client software distributed
through popular mobile application stores
– Independent mobile application stores like www.getjar.com,
www.handango.com, www.mobile9.com, etc.
– Mobile carrier application stores like Orange Application Shop, etc.
– Phone maker application stores like iPhone App Store, Nokia Ovi App
Store, etc.
• Creating buzz by online PR over mobile web news & blog sites
8. What’s our strategy of
technology adoption?
The design and development of Mobicue evolve with the state-of-
the-art open source technologies with the great consideration of
cost-efficiency & scalability
• Cloud computing adoption
• Multiple presentation involving web pages, RSS & Widgets, to
maximize real time experience
• Google Open Social Framework adoption to provide APIs and
maximize the interconnection with other existing SNS
• Symbian F5 WRT support
• …
9. What has Mobicue
accomplished?
170 countries, and top 5 countries are China,
. Registered users from
United States, India, Norway & UK
. Staff picked by iPhone Web-app store
http://www.apple.com/webapps/socialnetworking/mobicue_mobicueltd.html
. 80% of users are mobile phone users
. 61% of users choose English as their 1st language
. User loyalty is quarterly 27%, monthly 27%, and daily 26%
. 80% of traffic is derived from mobile phones
. 37% of visits are generated by notifications & invitations
. 73% of daily visits are created by new visitors
. Over 1.5 million downloads of our client software
10. What’s the profit potential?
Mobicue is dedicated to
building up multiple revenue streams
Freemium
Location-based personal classifieds
Sponsorship
Traffic revenue sharing
11. Summary
Mobicue
=
Real time, real place multimedia short posts
to network of friends
…
…