Intro to mobile marketing tactics with examples from professional sports unions.

1. Mobile Marketing: What Does
It Mean for Unions?
The NFLPA Example
October 23, 2009
Deven Nongbri, Principal
NONGBRI MARKETING

2. Agenda
• Quick definition of Mobile Marketing
• What kinds of Mobile Marketing are there?
• How does a Mobile Marketing presence fit
with the unions’ brands?
• What can the NFLPA get from having a
mobile presence?
• What’s the best way to get started?
• What are the legal ramifications of
marketing the unions’ brands improperly?

3. Mobile Marketing: A Definition
“…the set of activities, institutions and processes that support
marketers in their pursuit to communicate, deliver, and exchange
offerings that have value for customers, clients, partners, and
society at large by way of the mobile and mobile enhanced
channels.”
– Adapted from The American Marketing Association
Social
Media
Definition of “Marketing” adapted from American Marketing Association – 2007

4. Mobile Marketing: Something for All
• Accessible to every mobile phone:
• SMS-based communications
• Infrared communications
• Accessible to most mobile phones:
• SMS-based communications
• MMS communications
• WAP-enabled mobile sites
• Infrared and Bluetooth-enabled communications
• Accessible to smart phones:
• All of the above plus
• Mobile applications (500K+ in Apple iPhone platform alone)
• Location-based applications

5. Is Mobile the Right Way to Go?
• Internal
Communications
– Inform
– Activate
• External
Communications
– Inform
– Engage
– Activate

6. Getting Started in Mobile
NFLPA Example
• Determine WHERE prospects are – Platforms,
Handsets, Carriers, Social Nets
– Build to the majority with eye to where things are
headed
• Determine HOW prospects want to hear from
you – Online, WAP Sites, SMS, Apps (original
and 3rd party)
• Determine WHAT prospects want to hear from
you
– Timely updates, important benefits of membership,
video content for fans

7. Marketing, Social Media: Contact
• NONGBRI MARKETING
• deven@nongbri.com
• Twitter: @dnongbri
• LinkedIn, Facebook, Flickr and more
• www.nongbri.com

8. Appendix: Mobile Internet Growth
Mobile Internet Growth
• Global mobile Internet users expected to quadruple in next 6 years
Preview summary of “Mobile Social Networks” from eMarketer – 2009