This document summarizes Dash Hudson's visual marketing platform, which allows brands to predict creative performance, distribute content across channels, and measure and improve photo and video engagement. It focuses on helping brands leverage existing high-quality creative by bringing it to new audiences and channels to increase traffic and revenue. Dash Hudson's AI tool called Vision can analyze content to understand what performs best for a brand and provide recommendations. It has helped brands like Kendra Scott and REVOLVE increase their return on ad spend by 48% and 70% respectively by using Vision-recommended creative.

1. INVESTING IN CREATIVE
TO CONVERT

2. Dash Hudson’s visual marketing platform
is a one-stop software solution to predict
performance, distribute, measure, and
enhance photo and video engagement
across organic and paid channels.

5. Creative Challenges
1
2
Focusing too heavily on
“bottom of funnel” content.
Choosing content that will
perform and convert.
3
Failing to leverage existing,
quality content across channels.

6. 60%of consumers say that UGC is the most
authentic and influential form of content.
Source: Takumi

7. 56%of a brand’s sales lift from digital
advertising can be attributed to the
quality of the creative.
Source: Nielsen Catalina

8. The Opportunity
Bring existing high quality
creative to a new channel, with
a new audience.
Increase potential traffic and
revenue.

9. How Vision Helps

10. How Vision Reads an Image
Tone
Feminine, Light, Calm
Features
Model, Natural Light, Greenery, Blue, Natural Tones
Elements
Woman, Dark Hair, Linen Shirt,
Plants, Blue Sky
Composition
Medium Shot, Cropped
Setting
Outdoors, Photo Shoot

11. Find an Image in an Instant
neon signs

12. Predict Content Performance
1. Vision analyzes all of your photos to
understand what works.
2. Vision learns what types of photos your
audience cares about most.
3. Insights are all tailored to your unique brand.
4. You simply search for or upload photos.
Vision does the rest.
5. You get recommendations about what will
work for your brand.
This photo is likely a top
performer if you use it now.

13. Collaboration is Key

14. Vision Recommended Brand Selected
VS.

15. +48%
ROAS
Kendra Scott’s return on ad spend
increased 48% when running Instagram
ad creative recommended by Vision.
+

16. Vision Recommended Brand Selected
VS.

17. +70%
ROAS
REVOLVE’s return on ad spend increased
70% when running Instagram ad creative
recommended by Vision.
+

18. Visual Trends

19. The Full Funnel Experience
Dash Hudson’s Library
Visual Search
Performance Predictions
Leverage assets across
channels

20. Applications for

21. Advertising

22. Advertising

23. Listings & Product Pages

24. Listings & Product Pages

25. Amazon Stores

26. Thanks so much!
www.dashhudson.com
maggie@dashhudson.com