super quick overview of OneRiot's social ad targeting capability for mobile.

1. OneRiot
Socially Targeted
Mobile Advertising
Example: Chevy mobile
ad campaign targeted at
Tobias Peggs, CEO males on social apps,
aged 30-50, interested
in “cars” and “sports”.
tobias@oneriot.com
+1 415 846 7186
April 2011

2. OneRiot is:
Socially Targeted Mobile Advertising
 OneRiot enables brand advertisers to
reach a targeted audience on mobile.
Analyze
 We solve a big problem in mobile Social Media
activity of
advertising today: mobile user
 In general, mobile targeting data is limited
 Brand advertisers can’t reach specific Serve ads to
audiences a targeted
audience
 Our unique technology analyzes
Determine
mobile social activity to target the right interest profile,
audience for brand ad campaigns. gender, demo
and geolocation
 91% of mobile internet use is social related i.e.
mobile is inherently social*
 We determine audience interests by
processing and analyzing users’ mobile social
signals (e.g. Twitter)
 This enables interest-based targeting for ads
Example: Volvo mobile ad campaign,
targeted at male mobile users, aged 25-
45, interested in “cars” and “sports”.
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3. Mobile is inherently social*. Users
engage with socially targeted content
3 **The Growth of Mobile Marketing, Microsoft, March 2011

4. Technology: Mobile is inherently social.
We analyze social signals to target ads
Example target: “Sports Guy”
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5. OneRiot Case Study: targeting “car
guys” during the Super Bowl for Chevy
*86% of
mobile users
are watching
TV while
using their
phone…
 Campaign Objective: Drive additional views of
Chevy’s Super Bowl commercial on mobile.
 Target: US Male Twitter users, 30-50, interested in
“sports” and “cars”, during The Super Bowl.
 Creative: MMA banner, click to play video. Landing
page optimized for social sharing.
 Result: Drove 80k video views, helping make
Chevy the 4th most talked about brand on Super
Bowl Sunday.
*The Growth of Mobile Marketing, Microsoft, March 2011
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