OneRiot provides socially targeted mobile advertising by analyzing users' social media activity to determine their interests, demographics, and location in order to serve targeted ads. For example, a Chevy campaign targeted males aged 30-50 on social apps interested in cars and sports. OneRiot's technology analyzes mobile social activity like Twitter to build interest profiles and target the right audience for brand campaigns.

1. OneRiot
Socially Targeted
Mobile Advertising
Example: Chevy mobile
ad campaign targeted at
Tobias Peggs, CEO males on social apps,
aged 30-50, interested
in “cars” and “sports”.
tobias@oneriot.com
+1 415 846 7186
April 2011

2. OneRiot is:
Socially Targeted Mobile Advertising
 OneRiot enables brand advertisers to
reach a targeted audience on mobile.
Analyze
 We solve a big problem in mobile Social Media
activity of
advertising today: mobile user
 In general, mobile targeting data is limited
 Brand advertisers can’t reach specific Serve ads to
audiences a targeted
audience
 Our unique technology analyzes
Determine
mobile social activity to target the right interest profile,
audience for brand ad campaigns. gender, demo
and geolocation
 91% of mobile internet use is social related i.e.
mobile is inherently social*
 We determine audience interests by
processing and analyzing users’ mobile social
signals (e.g. Twitter)
 This enables interest-based targeting for ads
Example: Volvo mobile ad campaign,
targeted at male mobile users, aged 25-
45, interested in “cars” and “sports”.
2

3. Mobile is inherently social*. Users
engage with socially targeted content
3 **The Growth of Mobile Marketing, Microsoft, March 2011

4. Technology: Mobile is inherently social.
We analyze social signals to target ads
Example target: “Sports Guy”
4

5. OneRiot Case Study: targeting “car
guys” during the Super Bowl for Chevy
*86% of
mobile users
are watching
TV while
using their
phone…
 Campaign Objective: Drive additional views of
Chevy’s Super Bowl commercial on mobile.
 Target: US Male Twitter users, 30-50, interested in
“sports” and “cars”, during The Super Bowl.
 Creative: MMA banner, click to play video. Landing
page optimized for social sharing.
 Result: Drove 80k video views, helping make
Chevy the 4th most talked about brand on Super
Bowl Sunday.
*The Growth of Mobile Marketing, Microsoft, March 2011
5