This keynote presentation discusses IBM's strategy and capabilities for mobile application development. It highlights that mobile is becoming a mandatory transformation for businesses as devices proliferate and customer expectations change. IBM addresses the full range of mobile enterprise needs through capabilities to extend existing systems to mobile, build new mobile apps, and manage and secure mobile environments. The presentation provides details on IBM's tools and approach for developing applications across multiple platforms in a collaborative, full lifecycle manner.
Pulse 2013 Mobile Build and Connect presentationLeigh Williamson
Presentation made at Pulse2013 about the new IBM MobileFirst brand and portfolio, especially focusing on our solutions to help clients build & connect their mobile apps.
Pulse 2013 Mobile Build and Connect presentationLeigh Williamson
Presentation made at Pulse2013 about the new IBM MobileFirst brand and portfolio, especially focusing on our solutions to help clients build & connect their mobile apps.
IBM® Worklight helps organizations extend their business to mobile devices. It provides an open, comprehensive and advanced mobile application platform to build, run and manage mobile applications.
In this webinar you will learn:
An overview of IBM Worklight's main capabilities
An introduction to the different components
Insights into the benefits of the IBM Worklight platform
An Overview on IBM MobileFirst Platform v7ibmmobile
Mobile first applications allow you to turn every interaction into an opportunity to deliver value. Whether they help you to create deeper engagement with your customers, enable your employees to work more productively, or connect you to your ecosystem of partners, the application is often the first point of contact and it must allow users to take action anytime and anywhere. How do you rapidly and cost effectively deliver a portfolio of enterprise mobile applications? Explore with us how you can meet and exceed customer expectations and business requirements with a standards-based, mobile first application platform and an agile, integrated mobile DevOps strategy that helps you develop, connect, manage and secure mobile apps with unmatched speed and agility.
Lean about what's new in IBM MobileFirst Platform v7. http://ibm.co/1L1SttH
The Salesforce.com Partner Meetup is designed for app providers and ISVs. This is a fantastic opportunity to meet our team and learn how the salesforce.com partner ecosystem is driving the future of enterprise apps. Plus, you will first-hand from partners on how to find success with our AppExchange Partner Program.
IBM Smarter Business 2012 - 11 trender för Enterprise Mobile just nuIBM Sverige
Den mobila marknaden har så här långt mest handlat om konsumentappar, men nu ser vi flera trender mot Enterprise Mobile där organisationer önskar erbjuda sina anställda att använda applikationer när de behöver det, med deras egna mobila enheter. Och de vill helst använda de mobila enheter som passer dem själva (BYOD). Dessutom vill organisationer erbjuda sina kunder mobila tjänster och allt det här skapar utmaningar. IBM vill, som ledare inom den här marknaden, hjälpa kunder att ta rätt beslut och göra verklighet av sina visioner. Lyssna på Johannes Eltz från IBM:s huvudkontor prata om IBM:s syn på Enterprise Mobile, de 11 tydligaste trenderna.
Talare: Johannes Eltz, Business Development Executive Mobile, IBM
Besök http://smarterbusiness.se för mer information.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
Charts from the session at MWC2013 where I co-presented with Chris Frosk from AT&T about the new IBM-ATT partnership which is focused on accelerating our client's speed in delivering mobile apps to market with high quality.
IBM MobileFirst - Hybrid Application Development with WorklightIBIZZ
IBM MobileFirst begins with a mindset: Innovative enterprises see the opportunities gained by bringing all resources together to strengthen customer engagement–whenever and wherever the customer wants, and on the customer's favorite device, which is often mobile.
Whether transforming your customer acquisition strategies, streamlining your business process, or boosting product and service innovations, you can accomplish more by focusing on mobile computing environments first.
IBM MobileFirst offers you true end-to-end mobile solutions. Some providers specialize in service offerings; some focus on platform and application development; some offer only mobile security; while others focus just on mobile device management. We bring it all.
We help your customers initiate transactions at the moment of awareness. You can encourage customer-building touchpoints and deepen relationships with your customers with realtime, one-to-one engagements. Learn what they want with powerful mobile analytics and usage data, then create more compelling interactions.
We can also help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing, and speed responses. Gain efficiency by extending existing business capabilities and applications to mobile workers, partners, and customers.
Employees are bringing their mobile devices into the workplace and increasing the demand for enterprises to provide applications that allow them to work on the go. Enterprises are also seeing the benefits of BYOD with increased productivity, reduced costs and higher job satisfaction. But how do you ensure that you're providing secure enterprise apps while maintaining ease of use? This webinar, featuring Layer 7 and Taptera, will look at how you can provide rapid and secure mobile access infrastructure, and enterprise mobile apps that are consistent with the popular consumer app experience employees are used to.
IBM® Worklight helps organizations extend their business to mobile devices. It provides an open, comprehensive and advanced mobile application platform to build, run and manage mobile applications.
In this webinar you will learn:
An overview of IBM Worklight's main capabilities
An introduction to the different components
Insights into the benefits of the IBM Worklight platform
An Overview on IBM MobileFirst Platform v7ibmmobile
Mobile first applications allow you to turn every interaction into an opportunity to deliver value. Whether they help you to create deeper engagement with your customers, enable your employees to work more productively, or connect you to your ecosystem of partners, the application is often the first point of contact and it must allow users to take action anytime and anywhere. How do you rapidly and cost effectively deliver a portfolio of enterprise mobile applications? Explore with us how you can meet and exceed customer expectations and business requirements with a standards-based, mobile first application platform and an agile, integrated mobile DevOps strategy that helps you develop, connect, manage and secure mobile apps with unmatched speed and agility.
Lean about what's new in IBM MobileFirst Platform v7. http://ibm.co/1L1SttH
The Salesforce.com Partner Meetup is designed for app providers and ISVs. This is a fantastic opportunity to meet our team and learn how the salesforce.com partner ecosystem is driving the future of enterprise apps. Plus, you will first-hand from partners on how to find success with our AppExchange Partner Program.
IBM Smarter Business 2012 - 11 trender för Enterprise Mobile just nuIBM Sverige
Den mobila marknaden har så här långt mest handlat om konsumentappar, men nu ser vi flera trender mot Enterprise Mobile där organisationer önskar erbjuda sina anställda att använda applikationer när de behöver det, med deras egna mobila enheter. Och de vill helst använda de mobila enheter som passer dem själva (BYOD). Dessutom vill organisationer erbjuda sina kunder mobila tjänster och allt det här skapar utmaningar. IBM vill, som ledare inom den här marknaden, hjälpa kunder att ta rätt beslut och göra verklighet av sina visioner. Lyssna på Johannes Eltz från IBM:s huvudkontor prata om IBM:s syn på Enterprise Mobile, de 11 tydligaste trenderna.
Talare: Johannes Eltz, Business Development Executive Mobile, IBM
Besök http://smarterbusiness.se för mer information.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
Charts from the session at MWC2013 where I co-presented with Chris Frosk from AT&T about the new IBM-ATT partnership which is focused on accelerating our client's speed in delivering mobile apps to market with high quality.
IBM MobileFirst - Hybrid Application Development with WorklightIBIZZ
IBM MobileFirst begins with a mindset: Innovative enterprises see the opportunities gained by bringing all resources together to strengthen customer engagement–whenever and wherever the customer wants, and on the customer's favorite device, which is often mobile.
Whether transforming your customer acquisition strategies, streamlining your business process, or boosting product and service innovations, you can accomplish more by focusing on mobile computing environments first.
IBM MobileFirst offers you true end-to-end mobile solutions. Some providers specialize in service offerings; some focus on platform and application development; some offer only mobile security; while others focus just on mobile device management. We bring it all.
We help your customers initiate transactions at the moment of awareness. You can encourage customer-building touchpoints and deepen relationships with your customers with realtime, one-to-one engagements. Learn what they want with powerful mobile analytics and usage data, then create more compelling interactions.
We can also help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing, and speed responses. Gain efficiency by extending existing business capabilities and applications to mobile workers, partners, and customers.
Employees are bringing their mobile devices into the workplace and increasing the demand for enterprises to provide applications that allow them to work on the go. Enterprises are also seeing the benefits of BYOD with increased productivity, reduced costs and higher job satisfaction. But how do you ensure that you're providing secure enterprise apps while maintaining ease of use? This webinar, featuring Layer 7 and Taptera, will look at how you can provide rapid and secure mobile access infrastructure, and enterprise mobile apps that are consistent with the popular consumer app experience employees are used to.
Mantra delivering on-the-go smart phone applications for today’s enterprises and mobile consumers. Our mobile application development focus areas includes Custom Mobile Application Development, Business & social media mobile Application Development, Mobile Game Application Development, Mobile Commerce Application Development, Mobile Sites and Web Application Development, Software as a Service(SaaS) and Business Marketing Application Development. Custom mobile application development services includes: iPhone Application Development, iPad Application Development, Android Application Development, Blackberry Application Development, Windows Mobile Application Development.
Mobility Managment: Manage the growth of mobilization of the enterpriseYugan Sikri
Presentation at Frost & Sullivan ConNEXTions 2013 Executive MindXchange
How can enterprises manage and expedite the growth of their mobility footprint.
Ibm mobile strategy may2012 mark.cesario v1.0Mark Cesario
This is a slide deck that walks you through the latest IBM Mobile platform. Includes IBM WebSphere's Workllight mobile solution, IBM Rational CLM solution (specifically Rational Team Concert) and Rational Application Developer for a tightly knit mobile development environment.
AMI’s MACG(Mobile application consulting group) provides complete mobile solutions from Application development to BSP porting leveraging our technological expertise in multiple platforms & frameworks.
Rational federal symposium mobile development in governmentRoger Snook
A Mobile Development in Government, Rational Federal Symposium briefing given at the IBM Institute of Electronic Government in Washington, DC on April 25, 2012.
Enterprise Mobility Solutions: Enterprise operations on the moveSoftweb Solutions
The concept of mobility, the adoption and trends of mobility amongst the enterprises, the benefits acquired from implementing enterprise mobility solutions, and what advantages can be obtained from mobile solutions in the future by the businesses – are explained comprehensively in this White Paper.
Learn how IBM is using new technologies, applications and mobile devices to enable a smarter, more productive workforce. This short presentation shares IBM's journey enabling a flexible, mobile enterprise.
2. The Mobile Shift is what happens
when people adopt and use mobile devices
of their choice to engage with brands,
employers, information, and each other.
Source: Forrester Research, Inc., June 2012 “Build Great Mobile Apps That Drive Engagement”
3. • Location becomes irrelevant.
• Customers expect to get their stuff anywhere.
• Multi-channel is the new normal.
• App intensity explodes.
4. Mobile is a mandatory transformation
10 Billion devices
by 2020
61% of CIOs put
mobile as priority
45% increased productivity
with mobile apps
5. Fundamentally changing industries
Retail Financial Services Distribution
Mobile banking will be the most widely used banking
channel by 2020, if not sooner
Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010
7. 360° experiences aren't just about retail and media…
Sanofi Aventis
iBG Star Blood Glucose Meter
8. Mobile is the NEXT dominant phase of computing
Mobile is different:
Mobile/Wireless/Cloud
• Transformational business models
• Faster lifecycles
• More iterative
Client/Server
Web/Desktop
Host/Mainframe
IBM will play a significant part
in this new era of mobile
computing.
9. IBM’s strategy addresses full range of mobile enterprise needs
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run
Transform the business by backend systems in support
creating new opportunities of mobile
Manage & Secure
Manage mobile devices, services
and applications
Secure my mobile business
10. A deeper look at Manage & Secure capabilities
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run
Transform the business by backend systems in support
creating new opportunities of mobile
Manage & Secure Key Capabilities
Manage mobile devices, services Mobile lifecycle management
and applications Device analytics and control
Secure my mobile business Secure network communications & management
11. IBM Has Extensive Approach to Mobile Security
Over the Network &
At the Device For the Mobile App
Enterprise
Manage device Secure Access Develop Secure App
Register; Set appropriate Properly identify mobile users & Develop secure apps;
security policies; compliance; devices; allow or deny access. Utilize secure coding
wipe; lock. Connectivity. practices.
Secure Data Protect from threats Test for Vulnerabilities
Data separation; Encryption. Protect from mobile and web Test and Identify application
threats vulnerabilities
Secure Application Monitor access Integrate Securely
App security policies;
Log network access, events. Secure connectivity to enterprise
application level controls
Monitor & gain intelligence applications and services
Internet
Corporate
Intranet
Safe usage of smartphones and tablets in the enterprise
IBM Mobile
Secure access to corporate data and supporting privacy
Security Strategy
Visibility and security of enterprise mobile platform
12. A deeper look at Extend & Transform capabilities
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run
Transform the business by backend systems in support
creating new opportunities of mobile
Key Capabilities
Strategy, planning and implementation
Mobile-enabled solutions including
analytics, commerce, and social
business
Mobile as a service
Manage & Secure
Manage mobile devices, services
and applications
Secure my mobile business
13. Tealeaf CX Mobile: Mobile dashboard
Discover what’s working and what isn’t – and WHY
Automatic detection of Cross channel
mobile customer analytics: web, app,
struggle mobile site
Complete experience capture:
In screen visibility Complete experience capture:
user actions, application,
In screen visibility
(orientation, swipe, user actions, application,
environmental and network
(orientation, swipe,
form entry, clicks) to environmental and network
data
form usability issues
track entry, clicks) to data
track usability issues
14. A deeper look at Build & Connect capabilities
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run
Transform the business by backend systems in support
creating new opportunities of mobile
Key Capabilities
Mobile web, hybrid and native
app development
Enterprise data, service, and
application integration
Complete development
project lifecycle management
Manage & Secure
Manage mobile devices, services
and applications
Secure my mobile business
15. Developing for multiple mobile platforms
IBM Worklight Open, cost-effective, cross-platform mobile app development
App development using App delivery in variety of Compatible with prominent
native and/or familiar web forms: HTML5 libraries and tools:
technologies: • Mobile Web app
• HTML5 • Hybrid app
• Native
• CSS3
• JavaScript
16. Mobile development is more than just coding ...
Analysis Phase Build Phase Deploy Phase
Line Development Operations/
of Business Team Manufacturing
Team
Design Implement Run
Analyze
Manage
Test Monitor
Optimize
Governance and Best Practices
Coding is just one component of the mobile application
development lifecycle
17. Enact a collaborative, multi-platform mobile development lifecycle
IBM Mobile Development Lifecycle Solution
IBM plans to introduce a comprehensive
mobile development solution in 4Q 2012 Design
combining:
Enterprise-grade, standard-based mobile
IBM Worklight
application platform supporting native, hybrid App Design and
Mobile Testing
Construction
and mobile web programming models
Best-of-class collaborative mobile application
SCM and Mobile
development lifecycle capabilities Builds
IBM Rational Collaborative Lifecycle Management
IBM Mobile Development Lifecycle Solution highlights:
• Advanced IDE for native, hybrid and mobile web applications
• Distributed team build and test integrations with the IBM Mobile Platform
• “Mobile device-cloud” service integration for on-device testing
• Mobile development best practices and tested integrations to accelerate productivity
• Support for Agile methodologies for dealing with fast-paced development for mobile
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our
general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver
any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for
our products remains at our sole discretion.
18. Focus on user experience first to achieve outside-in design
Collaborate as a team using
comments and annotations
Get feedback from non-
technical stakeholders
19. Testing the end-to-end mobile solution
Client Tier Devices Middle Tier Server Back-end Data & Services
Testing involves much more than just the mobile front-end
20. Integrating with existing systems
Mobile applications need to connect to enterprise back-end
IBM CONFIDENTIAL
data and services
Existing programs and services may need to be modified for the
mobile app
Multiple skills will be involved, responsible for different parts of
the mobile application
21. IBM Integrated Development Environments with IBM Worklight
Extend existing back-end services and data to mobile apps
Integrated multi-platform development environments
Construct, debug, and test mobile Refactor and extend existing logic on
user interfaces enterprise platforms (System z, Power)
as mobile-consumable services
22. Mobile software development is a team sport
Software development involves a team of people
with diverse skills using different tools
– Design, development, test, operations, etc.
Tools can make or break collaboration
– Fragmented tools create silos
– Integrated tools break down barriers
Effective development depends on …
– Defined goals
– Transparency of progress and quality trends
– Aligning teams across the entire application
development lifecycle
23. An integrated foundation for mobile development
Mobile Application Platform Application Lifecycle
Vendors Management Vendors
IBM provides the only integrated mobile development solution.
Mobile application platform construction tools and lifecycle management
24. IBM can help you become a mobile enterprise
Extend & Transform Build & Connect
Key Capabilities Key Capabilities
Strategy, planning and Mobile web, hybrid and native
implementation app development
Mobile-enabled solutions Enterprise data, service, and
including analytics, commerce, application integration
and social business Enterprise wireless
Mobile as a service networking
Manage & Secure
Key Capabilities
Mobile lifecycle management
Device analytics and control
Secure network communications & management