This document summarizes a webinar presentation about trends in mobile location-based advertising. The presentation discusses how location targeting grew in popularity in 2013, and how mobile local ad spending in the US will surpass national campaigns within three years. It also covers different levels of location targeting precision from country to latitude/longitude. Additional topics include increasing consumer opt-in for location data, tactics for geotargeting like geofencing and geoconquesting, and how location history can be used to identify new audiences. The presentation concludes that permission for location data is important, real-time location targeting improves performance, and location history provides valuable audience insights.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Verizon Media - 2019 Sponsor Breakfast PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 08:15 AM: Transforming the Customer Experience79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.(Source: Salesforce connected consumer study 2018)Presenter: GiuseppeLa Rocca, Director ofNative Advertising Sales and Strategy,Verizon MediaGiuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.
StarStar Numbers and the Future of Mobile Engagement
Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.
Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.
Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :
How StarStar numbers work
How brands use and benefit from StarStar numbers
How to integrate a StarStar number into your existing media
We will conclude the discussion with a live Q&A session.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Austin DeSavino Client Development Associate, Mblox
Maria LaBrutto Senior Account Manager, Account Services, Mblox
Live Webinar Date: September 18, 2014
Mobile's Data Game: How to Play by the Rules and WinWaterfall Mobile
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world.
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
Mobile Marketing Pro delivers cost-effective, great-looking mobile websites that help your business connect with millions of mobile users nationwide. Our proven mobile websites help you stand out from the crowd and drive mobile in real-time. We offer complete managed solutions, where we create and manage your entire mobile marketing program and campaigns, hands-free!
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Verizon Media - 2019 Sponsor Breakfast PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 08:15 AM: Transforming the Customer Experience79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.(Source: Salesforce connected consumer study 2018)Presenter: GiuseppeLa Rocca, Director ofNative Advertising Sales and Strategy,Verizon MediaGiuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.
StarStar Numbers and the Future of Mobile Engagement
Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.
Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.
Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :
How StarStar numbers work
How brands use and benefit from StarStar numbers
How to integrate a StarStar number into your existing media
We will conclude the discussion with a live Q&A session.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Austin DeSavino Client Development Associate, Mblox
Maria LaBrutto Senior Account Manager, Account Services, Mblox
Live Webinar Date: September 18, 2014
Mobile's Data Game: How to Play by the Rules and WinWaterfall Mobile
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world.
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
Mobile Marketing Pro delivers cost-effective, great-looking mobile websites that help your business connect with millions of mobile users nationwide. Our proven mobile websites help you stand out from the crowd and drive mobile in real-time. We offer complete managed solutions, where we create and manage your entire mobile marketing program and campaigns, hands-free!
Foodpanda is a small team of problem solvers, designers, thinkers and tinkers, working around the clock to make foodpanda the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and definitely fun! We wanted something simpler, so we made it.
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
eMarketer Webinar: Mobile Ad EffectivenesseMarketer
The amount spent on mobile display advertising is expected to increase dramatically in 2014 as companies like yours shift budgets from desktop to mobile. But as you spend more on mobile, are you confident the metrics you’re using to gauge the effectiveness of your ad spend are valid? Topics in this webinar include: How have performance metrics for mobile display ads changed during the past year? Where are prices headed, and how does mobile display compare with desktop? Which mobile display ad formats are most effective—banners, rich media, video, social, local, native? What needs to be improved to further increase the effectiveness of mobile display ads?
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
eMarketer Webinar: Location Matters—Using Mobile Location Data to Drive Actio...eMarketer
Marketers are spending more each year on location-targeted ads and other location-aware messaging and promotions. Topics in this webinar include: How many consumers are sharing location data with marketers, and how they feel about it; How good the location data is on the marketer side, and what they can do with it; What tactics are marketers using to drive real-world behaviors with digital messaging; How marketers are using location data to understand online-to-offline commerce.
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
eMarketer Webinar: Reaching and Engaging Always-On Business BuyerseMarketer
Enterprise trends like “bring your own device” (BYOD) and the consumerization of business technology are pushing business buyers to use their smartphones and tablets at all phases of the purchase path—from discovery to decision-making and beyond. Topics in this webinar include: How are business buyers using their smartphones and tablets along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the buyer journey?
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
Similar to E marketer mobile location advertising (20)
32. OpenX Overview
Experienced Team Investors Accolades
Founded in 2007
300+ employees
Global Offices
LA (HQ), NY,
London & Tokyo
$150M+
Revenue in
2012
#7 Forbes Rank
Most Promising
Companies
#5 Deloitte’s Rank
Technology Fast
500™
Well-capitalized
$75M+ to date
Infrastructure
5 data centers
3 continents
5,000+ servers
History
33. Multi-Screen Monetization
Platform
Ad Server
Ad Exchange SSP
With OpenX, you have one ad technology platform to manage direct and remnant
inventory revenue across desktop, mobile and video
34. Mobile Monetization Platform
Multi-screen Ad Server Multi-Screen Ad Exchange SSP: Mobile Ad Network Mediation Mobile SDK for iOS & Android
• 300+ Demand buyers
• 250+ Billion ad transactions
monthly
• 12+ Billion bids/day
• 40K advertisers
• Set minimum prices
• Brand level whitelists/blacklists
• Ad Quality filters
• Private Exchanges
• Supports OpenRTB 2.1
• Supports in app, mobile
web and all operating
systems
• Easily integrate ads into
mobile apps and mobile
websites
• Serves display, native,
mobile, video ads
• All inventory competes in
one platform
• Operate off your own sub-
domain = Keep your data
• 20+ Ad Networks
• Not a point solution, reduces
impression leakage
• Optimize against all your
demand sources
• Super auction vs. sequential
selling
• Ability to block bad ads that
redirect to the app stores
• Ad format support includes:
interstitial, IAB/MMA banners.
Native, VAST pre-roll, Click-to-
action, Mobile Rich-media Ad
Interface (MRAID), Celtra, &
HTML5 ad units.
• Target multiple screen sizes and
display orientations and include
custom ad parameters using key-
value pairs.
• Configure event listeners and
view messages coming back from
the ad server in real-time.
• An optional Unity plugin allows
you to incorporate OpenX ad
inventory into your Unity 3D app.
35. Mobile Programmatic - Location based buying and selling
• In-app SDK allows the app
publishers to acquire GPS derived
location.
• Mobile Optimized Websites require
the user to opt-in to provide
location.
• App publishers that have location-
sharing capabilities can choose to
expose the latitude and longitude of
each impression into the exchange.
• True GPS derived lat/long location
data is one of the only things that
can give a publisher’s mobile
impressions a price boost.
• Buyers are seeking accurate
GPS derived location,
DeviceID and App ID.
• These parameters are passed
in the bid request in addition
to any other targeting
parameters.
• A bid request is sent from the
media exchange to the
advertisers. Afterwards, the
system of the advertiser
values the impression. If there
is positive feedback and the
impression is highly valued
including true GPS derived
location, the system places a
bid on the auction.
Ad Exchange
Supply Demand