Mobile - Death Valley, or a bridge to Web success?

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Mobile - Death Valley, or a bridge to Web success?

  1. 1. Mobile Internet Powered by Webinar: Mobile - Death Valley, or a Bridge to Web success?Mobile - Death Valley, or a bridge to Web success?
  2. 2. Who we are:A multi channel web development and solutions company What we provide: Software, services and consultancy for multi channel web
  3. 3. “The web is not all done; its just the tip of the iceberg...”“The future of the web lies in mobile phones” Quotes: Tim Berners-Lee
  4. 4. Mobile media usage continues to grow
  5. 5. US and Mobile Browsing Tipping Point
  6. 6. What are YOU doing about it??
  7. 7. We’ve got an App!
  8. 8. Short Term Thinking?
  9. 9. Getting Your App Seen • 350,000 Apple Apps • 88,000 Android Apps (Google say 150,000) • Android will have more apps than Apple by mid 1012 • 9.9 billion Apple App downloads and counting
  10. 10. App Landscape Becoming Complex Native Apps Browser Based• Apple App Store • WAC - operator consortium• Android Market • AppUp – Intel• BlackBerry App World • Frigo – Telefonioca• Ovi Store – Nokia • Samsung Application Store• PlayNow arena – Sony Ericsson• Windows Marketplace
  11. 11. Single Platform Strategy Communication
  12. 12. Single Platform Strategy Communication
  13. 13. Webinar Key Points• The 10 challenges facing Web developers, Marketers and Brands• How to successfully navigate the complex convergence of Web and Mobile• How to unlock the true potential of your web developers• How to harness the power of combining mobile solutions• How to increase your market share and brand awareness to new levels
  14. 14. Challenge 1Mobile Web - Conflicting Perspectives
  15. 15. Challenge 2Market Influences Media Social, Technical & Advertising Commercial Convergence Retail
  16. 16. Challenge 3Conflicting Industry AgendasMobile Co’s AgenciesRevenue generation Increasing creative spend Selling data Client lock-in Selling phones New channel Brands Consumers Media and Content Cheap Advertising Revenues Fast Sales Channel Easy Subscription
  17. 17. Challenge 4Keeping Pace – Handset Models iPhone HTC Blackberry Models Models Models
  18. 18. Challenge 4Keeping Pace – Handset Models Blackberry Curve Bold Torch Pearl OS version Javascript Support CSS support screen size versions video support
  19. 19. Challenge 4Keeping Pace – Handset Models
  20. 20. Challenge 5Evolving Platform Base
  21. 21. Challenge 6 –Growing browser base - over 60 mobile browsers Platform Browsers Add-on Browsers
  22. 22. Challenge 7 –Keeping pace with device technology HTML5 GPS NFC Camera Motion Sensing Accelerometer Video Tilt Face Detection Screen Technology Magnetometer Touch screen Geo-location
  23. 23. Challenge 7 –Keeping pace with device technology GPS/Geolocation • Branch Locator • Maps and active search functions • Location based advertising • Social Applications – my friends – check in • Tracking your customers Camera • Customer interaction – upload pictures • Augmented reality • Barcodes • Share experiences – social campaigns • Linking PC web to mobile web – single customer view NFC • Customer surveys • Social Campaigns • Customer Loyalty • Mobile transactions • Smart posters
  24. 24. Challenge 8 –Realizing it’s not just about the iPhone!
  25. 25. Challenge 8 –Realizing it’s not just about the iPhone!
  26. 26. Challenge 9Accepting there is no standard HTML5• Has tools and features that make some things on mobile easier to develop:• HTML5 is not yet supported by all mobiles• It’s not the panacea - misconception
  27. 27. Challenge 10Using a different approach DIY - 1 Style sheets for small screens DIY - 2 Templates organised into general categories DIY - 3 Device by device websites APPS Should be used as ‘Apps’ not a substitute for browsing Adaption Software that screen scrapes PC site Platforms Use proprietary mark up language, can be inflexible and expensive Device Aware Development Next generation of Web Environment (e.g. bemokoLive) Development tool
  28. 28. Challenge 10Using a different approachThe new generation of rapid device aware Application Development Environments are built for the mobilised future of the Web
  29. 29. Bridged – Content and Context Content Management Delivery to the Mobile Web Centrally managed content for web, email, social and mobile handset mobile detection (> 12,000) Leading edge delivery engineiPhone Android Blackberry Windows using HTML5 and fully optimised dynamic pages Device and user tracking – User geolocation, camera, NFC – preference advanced technology detection management and development tools Device and channel specific previews
  30. 30. 3 Golden RulesFor Mobile Success
  31. 31. Put The Customer at the Centre
  32. 32. Demand the right tools Rich App-like User experience Pull-down menu CSS3 overlays Sliding animations Orientation AwareJavascript / Ajax / CSS3 / jQuery / HTML5
  33. 33. Joining Up Technology Vouchers E-mail SMS Short Codes WAP Push QR Codes NFC Apps Mobile Web Video Infrared MMS Geolocation Advertising Bluetooth
  34. 34. Use the technology Smartly Engage Interact Transact Mobile WebE-mail AppsSMS VouchersQR Codes NFCBluetoothNFCShort Code Apps/mobile web Geolocation MMS Video Mobile Vouchers SMS
  35. 35. Use the technology Smartly Engage Interact Transact Mobile WebE-mail AppsSMS VouchersQR Codes NFCBluetoothNFCShort Code Press Apps/mobile web Radio Geolocation TV MMS In-store Video Mobile Vouchers SMS
  36. 36. Use the technology Smartly Engage Interact Transact Mobile WebE-mail AppsSMS VouchersQR Codes NFCBluetoothNFCShort Code Press Apps/mobile web Radio Geolocation TV MMS You Tube In-store Video Facebook Mobile Vouchers Twitter SMS
  37. 37. Use the technology Smartly Engage Interact Transact Mobile WebE-mail AppsSMS VouchersQR Codes NFC EPOSBluetooth Loyalty CardsNFCShort Code Press Apps/mobile web Radio Geolocation TV MMS You Tube In-store Video Facebook Mobile Vouchers Twitter SMS
  38. 38. Broken Journey
  39. 39. SummaryWe’ve Explored:• The new era of the web will not stand still• Some of the current challenges and how to overcome them• Having the right technology approach is crucial• Joining up the technology smartly will deliver the best results
  40. 40. Questions: Phillip.clement@bemoko.com +44 7795504850 @PhillipClement www.bemoko.com www.alterian.com

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