Locaid Geofence allows businesses to create virtual perimeters around physical locations to track when mobile devices enter or exit these areas. Geofences can be any shape or size and notifications can be sent via SMS or API when a device crosses the boundary. Common uses of geofencing include proximity marketing for retailers, tracking attendance at events, and managing fleet vehicles or employee locations. The Locaid Geofence service works with any Locaid location data to easily set up geofences in five steps and track over 350 million mobile devices.

1. PRODUCT Locaid Geofence™
BRIEF
Mobile location from Locaid® helps businesses derive insight and create actionable events when
combined with Locaid Geofence. Locaid Geofence works with any Locaid network location service
to build virtual perimeters around any location: retail stores, arenas, airports, schools, homes, in any
shape or size. Location data can then be evaluated in context of a physical world map, all within the
Locaid location service.
Locaid Geofence Defined Retail
The Locaid Geofence is a virtual perimeter that you Retailers can create locally aware offers to drive traffic
create for any real-world geographic area. Locaid in malls and stores. Through the use of
creates a dynamic area in any shape or size, such location- targeted messaging, retailers are able
as a radius around a retail store or ATM machine. to offer different calls to action that are more
These predefined boundaries can vary by number, relevant and valuable to their customers. Locaid
shape, size and trigger. Typical geofences include has streamlined the network location process by
proximities to retail shops, school attendance zones providing a single place for cross-carrier location,
or state boundaries. privacy tools, and data, including POI and geofencing.
How Locaid Geofence Works
Once a Locaid Geofence is created, when a mobile
device or wireless subscriber is registered via the
Locaid gateway for a location-based service (LBS) and
enters or exits the location perimeter, a notification
activates. This alert could be in the form of an SMS
message to the subscriber or an alert to another
server or user to take action.
Geofence Use Cases
Locaid Geofencing is used in many industries:
fraud management, proximity marketing, fleet and
workforce management, child location services, M2M
and telematics, and many more.
Agencies
Advertising agencies can improve their client’s
message integration across all marketing channels.
Leading agencies are beginning to integrate mobile
location across digital touch-points. The CPG industry
is increasingly able to build stronger direct consumer
relationships through the use of proximity marketing.
Events
Whether it is a major sporting event, concert,
conference or a trade show, a client can advertise or
deliver media content, such as maps or videos, at or
near the event location.

2. loc-aid.com Locaid Geofence
2
Locaid Geofence Process Geofencing in five easy steps
Geofencing involves setting a digital perimeter around 1. Locaid API provides the location of any
a given location, such as a retail store or restaurant, wireless device
and then SMS messages can be dispatched to users 2. Draw perimeter – any size or shape
entering that perimeter. (circle/polygon/free form)
3. Input rules to determine if device is IN or OUT
(single or multiple geofence areas)
4. Send location-based SMS message accordingly
5. Summarize and analyze in Geofence reports
Parameter Specifications
Location Input Manual, batch file upload or API
Radial, polygon or custom (state borders, school
Geofence configurations
zones, etc)
Number of geofences per app or campaign 1 to 10 million
Number of end users per app or campaign 1 to 10 million
Get your Location Proximity/perimeter evaluation Perimeter crossing (enter or exit) ; distance from/to
API now at: http://
developer.loc-aid.com/
getit Device coverage Over 350M mobile devices
Fully configurable from every 10 minutes to once a
Schedule
year
Notification API alert or SMS text
Campaign Duration 1 day to indefinite
About Locaid
Locaid is the world’s largest Location-as- AT&T, Rogers, Sprint, T-Mobile, TELUS and
a-Service (LaaS) company. We operate a Verizon Wireless. Locaid also helps shape
location privacy platform that allows mobile and enforce location privacy policies via
developers to locate over 350 million leadership roles on governing associations
devices for enterprise authentication, fraud including the CTIA, MMA and IAPP. The LOCATION MATTERS®
management, consumer location services largest financial institutions, mobile
and opt-in mobile marketing. Locaid marketers, M2M platforms and mobile www.loc-aid.com
locates smartphones, feature phones, service providers get network location from
tablets and any mobile device on leading Locaid. Location Matters™. You can locate
wireless carriers including América Móvil, us at http://www.loc-aid.com.
© 2012 Locaid Technologies, inc. sales@loc-aid.com
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