This document summarizes Snowflake Mobile's mobile application publishing platform. It allows publishers to identify content sources, drive revenue through various ad formats and location-based ads, manage widgets and app features, and deploy apps across platforms like Android and iPhone. Key capabilities include comments, feedback, citizen journalism with uReport, alerts, social network integration, and YouTube video search. To get started, interested parties can contact the senior sales executive Matthew Sellers via the provided website, email, and phone number.

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A Division of Neasi-Weber International
Privately Held
NWI Established in 1977
Offices in California, Texas, and Illinois
33 years of innovative publishing products
Specialized software solutions for publishers

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The Time for a Mobile Application is NOW!!!
33% of all users prefer to access news on
their phone.
- Pew Research Centers for the People & the Press
1.2 billions phones shipped in 2009.
Of that nearly 190 million were
smart phones.
By 2010 that number is predicted to be
over 250 million.
- Information Week
Sales of Smart phones are set to outpace sales of
desktop computers by 2012.
– Gartner IT Research

3. Drive Revenue
There are several different
options that will drive revenue
from your mobile application.
Six types of location based Ads
Paid Content (Pay Wall)
Classifieds
Obituaries
Subscribe to paper from
the mobile application

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iSplash Ads Word/Text Ads Placement Ads
Banner Ads Splash Ads Embedded Ads

5. Coupon Ad and Location Based Ads
Coupon Ads Location Based Ad
Ads will pop up
randomly based
on GPS and
Cell Phone
Triangulation of
the subscriber
Coupon Ads
can be location. This
redeemed subscriber is
directly off less then one
the phone by mile from a
using the Domino’s Pizza
barcode.

6. It’s as easy as 1, 2, 3
Identify Content Create a unique look
and feel with graphics Build and release
and Revenue to public
and widgets
+ =

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Getting started with the Configuration Webpage
Start
Log In

8. Identify Content
Tell the Content Broker to choose content from RSS/Data feeds, content management
systems, or HTML scraping.
Our robust content broker will transform your media and content into a mobile friendly-
format that is ready for publishing.

9. Identify and Drive Revenue
Choose from different ad sources, create and manage your own ad and
coupon inventory and decide how to display them.
Choose from six different ways to display Ads (see next page)

10. Monetize

11. Manage Widgets
Choose functionality from the Snowflake library of widgets.
Allow your users to interact with your app! The Snowflake Studio
provides access to several widgets like weather, feedback, micro-blogs
and more!

12. Manage Features
Marry your content to appropriate display formats and customize the look
and feel of your app. Queue holiday themes for release on certain dates.

13. Build Mobile App
Organize the layout, determine the navigation, and deploy your app to the
marketplace.
Anyone who can create a word document will easily be able to
customize the look, feel and functionality of their organization’s
mobile app.

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Release to the Public
Google Android
Apple iPhone
Windows Mobile
(Soon to come)

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TM
PRESENTS

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Cross-Platform Deployment
Your applications will be deployed and available on the
most popular platforms of today and tomorrow!
Comments
Allow mobile users to comment on articles. Your
mobile application can become a forum for debate and
discussion
Feedback
Allow users to rate content and gauge the effectiveness
of articles.
Citizen Journalism
User can submit new content using the uReport feature.
Everybody gets to be a reporter.

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Alerts & Information
Provide relevant news alerts & information to your
customer
Add-Ons
Look forward to new add-ons and functionality on a
daily basis
Social Network Integration
Snowflake Technology allows for easy interactions
between Twitter, Facebook and other maintain social
networks.
YouTube
Snowflake can automatically search for YouTube videos
based on key words supplied on your content.

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How do you get started
Easy, Contact Me
@
www.snowflakemobile.com
Senior Sales Executive
Matthew Sellers
Matthew.sellers@snowflakemobile.com
832-370-1027