The document discusses communication skills and defines communication as the ability to share ideas, emotions, and feelings. There are two major types of communication: verbal communication, which uses words, and non-verbal communication, which does not use words. Effective business communication follows seven principles known as the 7 C's: completeness, concreteness, courtesy, correctness, clarity, consideration, and conciseness. The document also outlines some common barriers to effective communication such as the use of jargon, distractions, differences in perception, physical disabilities, language differences, cultural differences, and barriers related to attitudes.

1. Communication Skill
ENGL-1110

2. What is Communication?
 The communication is derived from the Latin word “Commune” which
means “Collective” or “Cooperative”.
 “The ability to share or convey the ideas,emotions and feelings are
called as Communication”.
 There are two major types of communication:
Verbal communication
Non-Verbal communication

3. Verbal Communication
 When messages or information is exchanged or communicated
through words is called verbal communication.
 Verbal communication may be two types: written and oral
communication.
 Verbal communication takes place through face-to-face
conversations, group discussions, counseling, interview, radio,
television, calls, memos, letters, reports, notes, email, etc.

4. Non-Verbal Communication
 When messages or information is exchanged or communicated without using any
spoken or written word is known as nonverbal communication.
 Non-verbal communication is the exchanged of information or message between
two or more persons through gestures, facial expressions eye contact, proximity,
touching, etc. and without using any spoken or written word.
 Less structure than a verbal communication.
 Spontaneous and often unplanned.
 Example:
 Smile,Blushing of cheeks,Body language,Eye contact,Voice,Fashion,Behavior,Emotions.

5. Business Communication
“Business communication is the process of sharing information
between people within and outside a company”.
 In business communication, message is conveyed through
various channels of communication including internet, print
(publications), radio, television.

6. Principles of Business Communication(7 C’s)
 The 7 C’s of effective communication, also known as the seven principles of
communication are a useful way to ensure good and business communication.

7. Completeness
 A message shouold be complete in all respects. It should convey all facts
required by the audience.
 A complete communication always gives additional information wherever
required. It leaves no questions in the mind of receiver.
 Benefits of completeness:
Complete message bring the desired results.
They can do a better job of building goodwill.
Complete messages can avert costly lawsuits.
 To ensure the completeness of message,check the 5 w questions-
What,Why,When,Who,Where, and other essentials,such as “how” .

8. Guidelines for Completeness
1. Provide all necessary information. Answer the five W
questions.
2. Answer all the question asked by the inquirer-stated or
implied.
3. Give extra information,if necessary. Sometimes,you think that
the receiver questions are inadequate or he does not know much
about your company’s policies or products,you should give him
extra information.

9. Concreteness
 Concretenes .
 Concreteness strengthens the confidence.
 Concrete message has following features:
It is supported with specific facts and figures.
It makes use of words that are clear and that build the reputation.
Concrete messages are not misinterpreted

10. Courtesy
 Courtesy in message implies the message should show the sender’s expression as well as
should respect the receiver.
 The sender of the message should be sincerely polite, judicious, reflective and
enthusiastic.
 Courteous message has following features:
Courtesy implies taking into consideration both viewpoints as well as feelings of
the receiver of the message.
Courteous message is positive and focused at the audience.
It makes use of terms showing respect for the receiver of message.
It is not at all biased.

11. Correctness
 Correctness in communication implies that there are no grammatical errors in
communication.
 Correct communication has following features:
 The message is exact, correct and well-timed.
 If the communication is correct, it boosts up the confidence level.
 Correct message has greater impact on the audience/readers.
 It checks for the precision and accurateness of facts and figures used in the message.
 It makes use of appropriate and correct language in the message.

12. Clarity
 Clarity implies emphasizing on a specific message or goal at a time, rather
than trying to achieve too much at once.
 Clarity in communication has following features:
 It makes understanding easier.
 Complete clarity of thoughts and ideas enhances the meaning of message.
 Clear message makes use of exact, appropriate and concrete words.

13. Consideration

14. Conciseness
 Conciseness means wordiness, i.e, communicating what you want to convey in least
possible words without forgoing the other C’s of communication. Conciseness is a
necessity for effective communication.
 Concise communication has following features:
 It is both time-saving as well as cost-saving.
 It underlines and highlights the main message as it avoids using excessive and needless
words.
 Concise communication provides short and essential message in limited words to the
audience.
 Concise message is more appealing and comprehensible to the audience.
 Concise message is non-repetitive in nature.

15. Communication Barriers
Some common barriers to effective communication include:
 The use of jargon. Over-complicated or unfamiliar terms.
 Lack of attention, interest, distractions, or irrelevance to the receiver.
 Differences in perception and viewpoint.
 Physical disabilities such as hearing problems or speech difficulties.
 Physical barriers to non-verbal communication. Not being able to see the non-verbal
cues, gestures, posture and general body language can make communication less effective.
Phone calls, text messages and other communication methods that rely on technology are
often less effective than face-to-face communication.
 Language differences and the difficulty in understanding unfamiliar accents.
 Cultural differences. The norms of social interaction vary greatly in different cultures, as do
the way in which emotions are expressed. For example, the concept of personal space varies
between cultures and between different social settings.
 Barriers to communication by Category:- Language Barriers, Psychological Barriers,
Physical Barriers, Attitudinal Barriers