planning

1. Veganuary
Grace kennedy

2. Veganuary (infographics)
‘a cow would naturally live 15-20 years, because of the health toll of constant pregnancies and milk
production, the lifespan of a dairy cow is only five to seven years’
‘Rabbits are housed in sheds of between 500 to 1,000 for breeding females or 10,000 to 20,000 for
growing rabbits’
These overcrowded living conditions can lead to bone disorders, aggression and
fighting
At slaughter weight, turkeys are now four times the size of their wild ancestors.
The turkeys’ skeletal systems struggle to support their unnatural weight and increasing
pressure is put on their hearts and lungs.
Around 17 million turkeys are slaughtered in the UK each year, with an estimate of 10 million
being produced for the Christmas market alone.
Most turkeys are reared in large windowless sheds with dimmed lighting to prevent
aggression amongst flocks, such as feather pecking and even cannibalism.

3. Ducks/pigs (veganuary)
Foie gras ‘Up to three times a day, a tube is pushed down their throats and food is forced into their stomachs.
This causes their livers to swell up to ten times their natural size.’
Its production is not legal here in the UK, but the sale of imported foie gras is still permitted
Females ducks : ‘The females are a considered a ‘by-product’ by this industry, just like
male chicks in the egg industry and male calves in dairy production’
‘in general these birds are raised in overcrowded sheds where up to 13,000 ducks
can be housed’
Approximately 20 million ducks are slaughtered in the UK every year.
There are around nine million pigs slaughtered each year in the UK.

4. Fishes/sheep
‘Fish are packed into unnatural small enclosures where overcrowded conditions cause a third of them to die
from disease. In this stressful environment, many fish will bite off the fins, tails, and eyes of other fish’
Netting can capture tens of thousands of fish at one time. The fish become exhausted as they desperately try
to outswim the net.
Large-scale commercial fishing kills vast amounts of fish and also destroys many ocean habitats.
‘estimated the annual global capture of wild fish at one trillion (1,000,000,000,000) and possibly
as high as 2.7 trillion (2,700,000,000,000).
‘when compared to the estimate of 70 billion land animals killed each year for human
consumption.’
Naturally, ewes would give birth to a single lamb. However, through human manipulation,
many sheep are now selectively breed to produce two or three lambs, which is intended
to increase the industry’s profitability.
Lambs/sheep

5. Health (veganuary)
‘Nearly 50% of antibiotics used in the UK are used in animal agriculture, and in the USA this figure is a staggering
80%’
‘Antibiotics are fed to farmed animals to offset the disease risks posed by overcrowding, stressful conditions, early
weaning and maximizing production. These are given regardless of whether the animal is infected or not’
“Campylobacter is the most common cause of food poisoning in the UK. It is considered to be responsible for
about 460,000 cases of food poisoning, 22,000 hospitalizations and 110 deaths each year [in the UK].”
Studies conducted on vegans show that the average cholesterol levels of western vegans are 4.15mmols/l,
and those of non-vegans is 25% higher at 5.17mmols/l.
In 2012, a cross sectional study in Public Health Nutrition compared the blood pressure of non-vegetarians,
semi vegetarians, pescatarians, and vegans. The results showed that vegans had the lowest risk for high
blood pressure. It also showed that for each step in diet change, reducing animal products eventually to zero
(vegan), resulted in a lower risk for high blood pressure.
If current increases continue, it is estimated that by 2025, 5 million people in the UK will have diabetes.
In 2009, a study in Diabetes Care, on over
60,000 individuals, looked at the levels of
obesity amongst vegans, vegetarians,
pescatarians, semi-vegetarians and non-
vegetarians. Weight was measured as ‘Body
Mass Index’ (BMI, BMI = weight in kg, divided
by your height in metres squared). A healthy
BMI is considered to be 20-25, 25-30 is
overweight, and over 30 is obese. The results
were as follows:

6. Mind map for the multiple page article
I have picked 5 potential ideas which I could write about for my double page spread. I
chose 3 ideas which focused on a specific part of veganism-the diet, cruelty (meat and
dairy) and cruelty (beauty and fashion). My other two ideas were more general: ‘5
reasons why being a vegan is a good idea’ and ‘questions a person may asking about
turning vegan’. For any of these ideas, I will need to do more research in detail.

7. Mood board

9. Front cover and back page plan
Veganuary front page ideas
- Graphic of the world
- Graphics of animals surrounding
it
- Graphic of things surrounding it
like the environment water and
plants (tree).
- Colours green,blue, orange,
I created this using
the graphics in
photoshop and
graphics that I
found on the
internet. When
creating my actual
front cover I will
producing the
graphics myself to
avoid copyright.
Back page ideas
-heart graphic to symbolise
love and peace.
-Colour: green and blue.

10. Multi-page spread (3/4 pages)
Fashion and food article:
Topics-
The fur and leather industry
The meat industry
The dairy industry
The egg industry
Images-
Baby chick
Baby cows
Fur coat
Farm animals
Colours-
Red,orange and yellow.
Fonts-
Bold , san serif for the title
‘why is being vegan is a
good idea?’
Serif , blood like font for
subheadings
‘fashion’
‘meat’
‘dairy’
‘eggs’

11. Infographic 1
Life span of animals
Topic-
How long is the estimate life of…
Pigs
Cows
Ducks
Turkeys
Lambs
Graphics-
Heart graphic in the centre.
Colors-
Bright ,mulitcoloured:
red,orange,green,blue, pink.
I want to include fact about how
long an animal would live in the
wild or normally in comparison to
their life span in the food industry.

12. Fact file
Intelligence and personality of animals
Topics-
Animals intelligence,personality and skills.

13. Other pages
Quotes-an animal’s eyes
have the power speak a
great language-martin
buber.
“Veganism is not a
"sacrifice." It is a joy.”
― Gary L. Francione

14. Other pages
Veganuary encourages
people to try veganism in
January so I want to include
something relating to
Christmas.
Millions of people eat
turkeys at Christmas.
I want the audience to try
sympathise with a turkey.
Text I could add to this
picture.
Christmas is everyone's
favourite time of year,
except if you’re a turkey like
us!
I am not your Christmas
dinner
10 million are killed for
Christmas alone

15. Production schedule
Week 1
Make front cover
Back page
Start the article
Week 2
Make fact file
Make infographic 1
Make the quote pages 1 2
and 3
Week 3
Finish article
Create infographic 2
Create fact file 2
Check and export.