This document outlines Grace Kennedy's schedule and plans for creating promotional materials for a drink driving awareness campaign over 4 weeks. It includes schedules for each week detailing the tasks such as creating a logo, poster, t-shirt design. It also discusses ideas for the campaign theme focusing on personal safety. Logo ideas from existing brands are provided and examples of red logos and merchandise ideas are shown. Fonts and designs are proposed for the t-shirt, beer mat and mug. The document aims to provide an overview of the creative process and plans.

1. Schedule and resources
By grace kennedy

2. Task 4

3. Schedule week 1
Tuesday-
All day: Start creating logo in photoshop, for my driving driving campaign
Wednesday-
Lesson 1: finish my logo and export as png.
Lesson 2: open photoshop and start creating my poster.
Lesson 3: look up male faces in google for inspiration. Start making the human
side of my poster.
Thursday- Continue on the human side of the poster.

4. Schedule week 2
Tuesday- finish human side of the poster.
Wednesday- start skeleton side of the poster;make skull and details on skull.
Thursday- continue the skeleton side of the post; make the skeleton body part.
Finish the skeleton by the last lesson.

5. Schedule week 3
Tuesday-
L1-add the typography and logo.
L2- make a wine glass and pint glass export as a png. This will be used in the
beer mat and t shirt.
L3- start to make the beer mat. Make a square document. Add in the png of the
wine glass and pint. Add text to the wine and pint glass.
Wednesday-
L1-Finish adding text to the beer mat and position it correctly.
L2- add typography and detail.
L3- save the document and add a circle. Move the elements in the circle. This
will create another beer mat, but a circle shape.
Thursday-
Make the t shirt.

6. Schedule week 4
Tuesday- finish the t-shirt.
Wednesday- make the mug design.
Thursday-
Check all things made are of good standard and finish , especially the campaign
poster. Check the logo has been placed on each.
Go over to check for any mistake on typography.
Export as jpegs/pngs.

7. Task 5

8. Campaign poster ideas

9. Campaign
After reviewing my survey. I want to do the campaign about your own
safety because I want to think about their actions and what will be the
consequences on their own life, if they choose to drink and drive.

10. Logo ideas (existing famous logos)
This is the adidas logo.
You can tell it is adidas
because it say’s it clearly.
It has a mix of graphics
and wording.
This logo is apple. It is
a picture of an apple
so you can assume
what the brand is
called. I know of the
apple brand so I
know that is apple.
This logo is design is a
graphic.
This logo is for beats. You
only know it is beats ,if you
know the brand. The logo is
the same as ears on the
head phones. This logo is a
mix of letters and graphic.
This is the starbucks logo.
You can’t tell it is
starbucks unless you
know the brand. This is in
the form of a picture.
This is the coca cola logo. You can tell it advertises
coca cola because it says it. This is the form of
wording and original font type.

11. Existing drink driving logos

12. Red logos
I want to create a logo
which is mostly red
because my audience
thought that would be
best. As this says red
does work on white
and black so i will use
one or the other. I
think I will use because
it is a bold colour but
the red will still stand
out more.

13. Merchandise idea
I want to do something that has a
pint glass on it to symbolizes
alcohol. I want to have in the
cartoon as I think it will look
better on merchandise.
I want the same font on each
piece of merchadise, for
continuity.

14. Fonts

15. T-shirt

16. Beer mat design
What will you choose?
I would like it put
the legal
consequences of
drink driving and
the physical
dangers of it too.
Tag line logo

17. Mug design

18. Mug design
Your life. Your safety.Your decision
UNSAFE