The theory of uses and gratification suggests that audiences actively seek out media to fulfill certain needs or gratifications. Specifically, the theory proposes that people use media for entertainment, information, personal identity, and social interaction/integration. The document provides examples of how the author personally uses media for these different gratifications, such as watching the news for information, reality TV for personal identity and entertainment purposes, and music for social interaction and relaxation. Overall, the theory views audiences as active in selecting and using media to meet their specific needs or desires.
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Audience theories
1. Theory:Usesand Gratification
Theorists:
They’re a fewtheoriststothe usesand gratification:Harold Lasswell,Bulmer&Katz and
DenisMcQuail.All have theirseparatesview onwhyaudiencesconsume media.
What isthe theory?
Thistheorytry to explainwhyaudiencesconsumemediaproducts andwhattheygetfrom
consumingthe mediaproduct.
It suggeststhataudiencesfulfil theirneedsbyfillingputtingtime andeffortintoconsuming
media.
Quail’stheory,made in1987,suggests people use mediaforentertainment,intregration
and social interaction,personal identityandinformation.
Doesthistheorysee the audience asactive orpassive?Whydo youthinkthis?
I see thistheoryas active because the personinteractswiththe mediaproducttoget
someone fromit.The audience intregratwiththe mediaproduct.
What are the criticismsof thistheory?
Depite thistheorybeingaccepted,Ifeel like itassume thatpeople needmedia.
Applythe theory:
Information:
SometimesIuse mediagaininformation. Iwatchthe newsfromtime totime to see what
happeningwiththe world.Forexample,channel 4newsprovidesme withinformationlike
politics,murders andthe weather.Ilike toknow the weatherespecially, soIknow what to
expect,if Igo outside.
Personal identity:
I feel thisisone of the bigreasonswhyI interactwithmedia.Ireallylike watchingreality
televisionandwatchingall the differentpersonalities. Whenfirststartedwatching‘towie’,
I rememberjoeyessex sayingthe word ‘reem’,soIstartedto sayit. I like towatchthriller
filmsandhorror films,Ioftenamshockedbywhat’shappeninginthese typesof movies.I
2. thinkwatchingmoviesre-enforcesmyvaluesthatviolence andkillingiswrong.Also,Ilike
to readmagazinesbecause Ilike toidentifywithcelebrities.Ilike reading‘Heat’and
‘Closer’because theyinclude lotsof celebrities’stories.
Integrationandsocial interaction:
I’dsay thisis anotherreasonwhy use media.Iuse musicas a form of social interaction(in
a club or pub) because itisa way of bringingpeople togetherbydancingtothe beatof the
music.Also,Iwatch a large numbersof make-upchannelsbecauseIlike identifyingwith
the work of you tubers soI can attemptto create the make-upwhichtheycreatedinthe
video.Onyoutube youcansubscribe tochannels,like andcommentonvideos;Iam
subscribedtoa fewchannels(Shani GrimmondandNikkitutorials) butIrarelylike or
commentonvideos.
Entertainment:
Thisis mostdefinitelythe mainreasonwhyIconsume media. Ilove watchinghumorousTV
serieslike ‘Little Britain’and‘Benidorm’because itisfunnyandenjoyable toview.Also,I
like towatch realityTV programs,like ‘JeremyKyle’and ‘Real Housewivesof BeverlyHills’,
because theyallowme toescape myproblemsbecause the people onthe programappear
to have worse problemsgoingontheirlife.Further,Ienjoylisteningtomusiconspotify
and youtube because itisaway for me to relax.
