The document discusses various ways that viewers can interact with beauty and makeup YouTube channels. It describes how subscribers are notified of new videos, how viewers can comment on videos and the YouTubers can reply, how viewers can like or dislike videos. It also mentions that YouTubers often include product links and discount codes to allow viewers to purchase items used in tutorials.

1. Task 4

2. Beauty/makeup channels on
youtube.
The main channels who I interact with on YouTube is Nikkitutorials, Jeffrey star,
okaylaaa and shani grimmond, which are all channels associated with beauty products
and tutorials.

3. Participatory
A massive part of Youtube is subscribing.
Subscribing to channels allows the audience
to get noted when the youtuber uploads a
new video. The subscribe button is featured
when you type in a channel and underneath
every video in red.

4. Participatory
People who have a YouTube account can make comments on these
the makeup YouTuber videos (and any YouTube video for that
matter),if comments aren’t disabled. For example, loads of people
have commented on Nikkietutorials , praising her and giving their
opinion on her makeup tutorial.
The YouTuber can then reply to the consumers comments on their
video. For example, Nikkie has wrote in the comments what eye
primer she has used because she didn’t say it in the actual video;
this is so new viewers and subscribers know what she was using
,however previous viewers and subscribers will know already as
they have interacted with her before.
If the YouTuber has disabled the comments ,this means you cannot
comment on their video. For example Jeffree star , who normally lets
people comments, disabled the comments on his video about his fallout
with Kat Von D. Even though disabling comments creates less consumer
interaction, however sometimes this is to stop nasty comments being
made about the YouTuber’s video or YouTuber themselves. For example,
YouTube users have commented negative things on Kayla’s video on ‘how
to get full lips’ , saying ‘I don’t want lips like you.’

5. Participatory
You have the option to like or dislike videos on
Youtube. The like button is thumbs up sign
whereas the dislike button is a thumbs down
sign. For example, if I like a make-up video I
will hit the like button. If I dislike a video, I
could hit the dislike button, but I don’t
normally press on it. Normally make up
tutorials get more likes than dislikes. As you
can see from this video from shani grimmonds
channel, which I have already liked, it has
over 13,000 likes and only 86 dislikes.
Most make-up channel users put links their
bio so the audience can click on them to buy
the product used in their tutorial, some even
provide discount codes to get the audience
money off products.

6. Participatory
Most make-up channel users
put links their bio so the
audience can click on them
to buy the product used in
their tutorial, some even
provide discount codes to
get the audience money off
products.
For example, ‘Mannymua’
offers discount codes for
jouer and morphe brushes.
Also, he provides links to
products ,like MAC
pigments, so the audience
have easy access to get
products ,if they want to buy
them.

7. Cultural competence
They is a lot of language used in beauty/make up tutorials, by the youtubers, which
only makeups artists, people who have taken beauty courses or just have an interest
in make up itself will understand.
I didn’t know much about makeup until I started watching tutorials on YouTube. I
learnt the terms they use and the products they used. For example they use baking
powder, anyone who hasn’t does know about make up will think the power is for
actual baking. The youtubers say things like ‘ill be baking today’, which could be
taken in the opposite way.

9. Fan culture
When suicide squad got released
into cinemas, youtubers were
copying the look of Harley quinn.
For example, populare youtuber
Nikki tutorials did a tutorial on
harley quinn make up, so her
followers can copy it if they want it.

10. Strictly come dancing

11. Participatory
On strictly come dancing the audience can participate in a number ways.
Firstly, people can actually watch the couples dance live if they wanted.
The audience can vote for who they want to be saved by ringing up a phone number, so
this allows them to have control on who they want to see in the next show as
technically the show is made for the audience.

12. Culteral competitence
They have a range of dances that they
perform on the show.