How the Interconnected Retail Team is using Design Sprints to drive innovation.

1. Design Sprints at The Home Depot 1
Design Sprints
at The Home Depot

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HELLO, I AM BROOKE CREEF
I am a UX Lead with the The Home Depot Interconnected Retail Team.
And I am here to talk to you about how we are approaching innovation.
@brookecreef

3. Design Sprints at The Home Depot 3
Our plan relates to Ideo’s recommendation to
start small, align to the business and build
momentum towards an innovation lab.
SPRINT STRATEGY
!
Inline Innovation
"
Success Stories
#
Train Facilitators
$
Innovation Lab

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INLINE INNOVATION
Drive the roadmap by focusing on solving
problems around 2 unknowns within viability,
feasibility and desirability.

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Great design happens within constraints. And those constraints are
good because it helps narrow your focus. There’s something about
the pressure, and in many cases, conflict that create good things.
BALANCE CONSTRAINTS

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01
Learning from the
lives of others.
Insights
02
Watching what
people don’t do
and listening to
what they don’t
say.
Observation
03
Standing in the
shoes of others.
Empathy
WHAT IS DESIGN THINKING?
An approach for solving problems by
understanding user’s needs and solving for them.

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FACETS OF DESIGN THINKING
The willing and even enthusiastic acceptance of competing
constraints is the foundation of design thinking and innovation.
Technology
(Feasibility)
Business
(Viability)
Human Values
(Desirability)
Innovation

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FACETS OF DESIGN THINKING
The process uses divergent thinking for exploration and convergent
thinking to refine and create a path for moving forward.
D
ivergent
D
ivergent
Convergent
Convergent

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A design sprint is a constrained 5-day process that has
been refined by Google Ventures. Their methodology is a
mix of the the agile framework and design thinking.
Specifically, design sprints answer critical business
questions up-front to reduce risk. The process includes
problem framing, solutioning, prototyping and testing.
WHAT IS A DESIGN SPRINT?

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WHEN TO RUN A SPRINT
It is important to pick the right scenario
for a sprint. Some examples are:
%
Big Problems
#
Research
&
Validation
'
Iterative Design

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SPRINT TEAM MEMBERS
The sprint team should consist of 5-7 members. The 5
core roles are below, along with the facilitator.
Decider
(
Business
#
Design
)
Development
*
Product
%
+
Facilitator

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,
&Sticky Notes
&Pens
&Whiteboards
&Dot stickers
& Paper
& Tape
& Timers
& Snacks
SPRINT SUPPLIES
Your sprint essential toolkit.

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SPRINT DAYS
A design sprint is made up of 5 days.
-
Understand
.
Sketch
(
Decide
)
Prototype
#
Validate

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SAMPLE SPRINT AGENDAS
The framework is flexible to support 1-5 day workshops.
Day 1 Day 2 Day 3 Day 4 Day 5
Understand
Sketch
Decide
Prototype
Validate
5 DAYS

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Understand
Sketch
Decide
Prototype
Validate
9am 12pm 5pm After
1 DAY
SAMPLE SPRINT AGENDAS
The framework is flexible to support 1-5 day workshops.

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Day 1 Day 2
Understand
Sketch
Decide
Prototype
Validate
2 DAYS
SAMPLE SPRINT AGENDAS
The framework is flexible to support 1-5 day workshops.

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Day 1 Day 2 Day 3
Understand
Sketch
Decide
Prototype
Validate
3 DAYS
SAMPLE SPRINT AGENDAS
The framework is flexible to support 1-5 day workshops.

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In the week preceding the sprint, it is very important to talk
to end users as well as internal stakeholders to gain a good
understanding of the problem space. These insights are
used to reframe the sprint’s focus.
SPRINT PRE-WORK
.
Workshops
(
Personas
#
Interviews

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MONDAY
Monday’s Key Points
/Business Opportunity
☼Long-term Goal
Sprint Questions ?
2 Make a Map
# Ask the Experts
Pick a Target3

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/Business Opportunity
Design Sprints at The Home Depot

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☼Long-term Goal
Design Sprints at The Home Depot

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Sprint Questions ?
Design Sprints at The Home Depot

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2 Make a Map
Design Sprints at The Home Depot

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# Ask the Experts
Design Sprints at The Home Depot

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Pick a Target3
Design Sprints at The Home Depot

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TUESDAY
Tuesday’s Key Points
%Lightning Demos
◎Divide or Swarm
. Four-step Sketch
# Work Alone Together

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%Lightning Demos
28Design Sprints at The Home Depot

29. Design Sprints at The Home Depot
◎Divide or Swarm
29Design Sprints at The Home Depot

30. Design Sprints at The Home Depot
. Four-step Sketch
30Design Sprints at The Home Depot

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# Work Alone Together
31Design Sprints at The Home Depot

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WEDNESDAY
Wednesday’s Key Points
(Sticky-decision 2 Storyboard

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(Sticky-decision
33Design Sprints at The Home Depot

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2 Storyboard
34Design Sprints at The Home Depot

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THURSDAY
Thursday’s Key Points
)Build Prototype . Write Interview Script

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)Build Prototype
36Design Sprints at The Home Depot

37. Design Sprints at The Home Depot
. Write Interview Script
37Design Sprints at The Home Depot

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FRIDAY
Friday’s Key Points
#Conduct Interviews . Synthesis + Retro

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#Conduct Interviews
Design Sprints at The Home Depot

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. Synthesis + Retro
40Design Sprints at The Home Depot

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We are taking the learnings from our case study
and tying them back to our innovation plan.
SPRINT STRATEGY
!
Inline Innovation
"
Success Stories
#
Train Facilitators
$
Innovation Lab

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♥ THANK YOU
@brookecreef