Engage: Methods & Tools Story Telling Art of Story Telling Storyboarding Co-Creation with Users Collect Feedback from Users.

1. KONGU ENGINEERING COLLEGE
(AUTONOMOUS)
DEPARTMENT OF COMPUTER SCIENCE AND DESIGN
P.GOWSIKRAJA M.E., (Ph.D.,)
Assistant Professor
Department of Computer Science and Design
22CDT21–Design Thinking
UNIT IV ENGAGE

2. UNIT IV - Engage
♣Engage: Methods & Tools
♣Story Telling
♣Art of Story Telling
♣Storyboarding
♣Co-Creation with Users
♣Collect Feedback from Users.
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3. 4.1 Engage: Methods & Tools
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Story Telling: Giving voice to
your persona’s story
Co-Creation with Users: Sharing your solution
ideas to the user using various methods/tools and
then integrating the feedbacks and comments into
the solution idea that will better meet the user’s
need.

4. Purpose of engage:
• Ensure prototype solution matches the need of targeted
users.
• Generate ideas that you may not have thought of. and
weed out misfit ideas
• Identify blind-spots in our ideas.
• To fail early and cheaply.
Storyboarding:
Visually describes series of activities of the solution idea.
Each team member draws the touch-point of your idea
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5. STORYTELLING:
Storytelling is the most powerful way to put your ideas into the world today. Storytelling is basically giving voice to your persona’s story
which you have developed in the experiment phase (ideal user experience journey).
Storytelling can be done using:
• Storyboard: visual illustration of your idea
• Prototypes: developing and testing ideas at early stage before large scale implementation.
• Role Play: to act out the experience to give better understanding of your idea.
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6. STORYBOARDING:
Storyboarding is a visual illustration of your idea for the easy and effective communication with the users.
Storyboard will include your persona, need statement, solution illustrations, and impact or end result of
the solution concept.
Purpose
• To graphically describe user’s activities, your design idea and communicate the idea more effectively to the users.
• To create story narratives.
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7. Storyboarding your Persona’s Story
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Brainstorm how you intend to illustrate your persona’s story in a coherent manner
including the narratives into the storyboard canvas [Annexture] and then start
drawing.

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14. online source:
https://www.printablepaper.net/category/storyboard
https://www.vyond.com/resources/what-is-microlearning/#5
https://www.vyond.com/resources/what-is-a-storyboard-and-why-do-you-need-one/
https://www.storyboardthat.com/
https://www.canva.com/create/storyboards/
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15. UNIT IV - Engage
♣Engage: Methods & Tools
♣Story Telling
♣Art of Story Telling
♣Storyboarding
♣Co-Creation with Users
♣Collect Feedback from Users.
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16. Co-Creation with Users:
CO-CREATION- It involves engaging the target users early in the development process of your solution ideas in order to
enhance and refine the ideas.
By eliciting user’s feedback and suggestions, you can better understand user needs and desires, and refine and improve
solution ideas.
Purpose:
♣ Early feedback on proposed ideas and solutions;
♣ To better user-generation ideas and contents;
♣ Idea improvements;
♣ New creative possibilities;
♣ Better user acceptance and buy-in;
♣ Early user communication
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17. Co-Creation with target users can be done using:
♣ Storyboard
♣ Role play
♣ Prototype
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18. 1.Co-creation Preparation:
♣ Assign task for team member: storyteller, note takers, observers, actors (role play)
♣ Prepare and rehearse the storytelling
♣ Invite target user and make them feel comfortable
♣ Ready pen and papers for the users.
1. Co-Creation Session:
• Introduce the purpose for the feedback session
tell bu don’t sell your story
ask for their honest feedback using 3 simple questions:
What do you like?
What do you not like
What can be improved?
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19. 3. Team Debriefing Session
Review all the user feedback and develop a common understanding about:
Which ideas work/do not work for them and why?
What can eb improved and what are the gaps or blind spots, if any and why?
How to refine and improve the solution ideas?
What to include and improve for the next co-creation session with users?
4. Refinement & Finalizing:
How can the journey be further enhanced
What are the protoypes that can be further improved and why?
Start to work to improve the ideal user experience journey and the prototypes
Finalize your big idea
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20. ♣ Co-creation is the practice of collaborating
with other stakeholders to guide the
design process.
♣ Participants with different roles align and
offer diverse insights, usually in facilitated
workshops.
♣ Designers can therefore get more holistic
views of what a product or service should
include.
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21. Openness to discover
Openness to change
Some classic co-creation activities may include:
• Ice-breakers
• Role playing
• Journey Mapping
• Ideal state ideation/brainstorming
• Rapid prototyping
• Prioritization Activities
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22. UNIT IV - Engage
♣Engage: Methods & Tools
♣Story Telling
♣Art of Story Telling
♣Storyboarding
♣Co-Creation with Users
♣Collect Feedback from Users.
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Collect Feedback from Users

24. Collect Feedback from Users
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32. UNIT IV - Engage
♣Engage: Methods & Tools
♣Story Telling
♣Art of Story Telling
♣Storyboarding
♣Co-Creation with Users
♣Collect Feedback from Users.
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