Social Media Tools - For Blogging Success

Social Media Tools for
Blogging Success
Blog Elevated Breakout
10:45-11:30
@EricTTung
#BlogElevatedQ @EricTTung erict.co/blogelevated

Before We Get Started…
• Download the Presentation:
– erict.co/blogelevated
• Tweet Questions:
– #BEQ
• Live Tweeting:
– @EricTTung (and follow me!)
– #BlogElevated

Hi!
• Social Media Manager at
BMC Software
• Started on Facebook in
2005 (Student at UT)
• Private Invite to Google+
• Administered over 100
Twitter Handles
• 50 Facebook Pages
• 25 LinkedIn Company
Pages

I’ve Blogged..

What We’re Gonna Talk About
• Smarter Content Curation
• Smarter Content Distribution
• Smarter Ways of Measuring Social Impact

Users who tweet between
10 and 50 times per day
have more followers on
average than those that
tweet more or less
frequently. The "peak”
…is at about 22 tweets
per day.
- Dan Zarrella,
Hubspot
http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx

“As brands tweet
more, the total
number of Retweets
only continues to
increase.
Response Score
continues to
increase as more
Tweets are made.”
http://tracksocial.com/blog/2012/10/optimizing-twitter-engagement-part-2-how-frequently-to-tweet/

Curate Smarter
• Step 1. Build Twitter Lists (Lots of them)
• Step 2. Automate Curation
• Step 3. Automate Social Interaction

Building Twitter Lists
• Click “Add or remove from lists”
• Create lists for industries, subjects,
experts,
inspiration,
quotes, fun,
friends
• Make Lots.

Groups Imported
From Twitter
Group Members
Most RT’ed Tweets

• Free
– 1 Twitter Profile
• Business+ ($34.99/mo)
– 12 Twitter Profiles
– 4 Team Members
• Corporate ($139/mo)
– 20 Twitter Profiles
– 12 Team Members

Automatically Creates Virtual Paper based on Tweets of people you follow

• Then Auto-Tweets the paper.li
• And people love seeing themselves…

From Dan Zarrella…
http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx

• Free
• Pro ($9/mo)
– Your Ads
– Email Newsletters, Export to RSS
– Custom Branding & Domain
– Add Collaborators
– Google Analytics

Takes a Social Trigger and creates another Social Effect

• Real-World Inputs & Outputs
• Every time a blog gets a new comment, turn
a light on:
• When different blogs update, change light
colors:

What’s The Difference?
Cost Free Free, $15, $49, $99
Services 71 Channels 239 Web Services
Recipes/Zap
s
Unlimited 5, 20, 50, 125
Ease of Use Easier More Technical

SMARTER CONTENT
DISTRIBUTION

Smarter Content Distribution
• 1. Automate where you can.
• 2. Schedule, schedule, schedule.
• 3. Cross-channel content promotion.
• 3. Check Analytics, Repeat.

• 1. Select Schedule Times

• 2. Write Tweets…
• 3. Tweets Auto-Schedule

• 4. Basic Analytics…
• 5. Chrome Extension…
Automatically grabs page title and URL…
Twitter.com adds Buffer Retweet…

• Free
– 10 Posts in Buffer
• Awesome Plan ($10/mo or $102/yr)
– Unlimited Posts
– 12 Profiles (Twitter, FB, FBPage, V
– 2 Team Members
• Business Accounts ($50, $100, $250/mo)
– 25, 50, 150 Accounts
– 5, 10, 25 Team Members

Custom Link Shortener

• Registered Domain through
• Add Domain via Advanced Settings

• Free
• Business
– “Request a Demo”
– http://www.enterprise.bitly.com/

• 1. Replacing Tweeted URLs
• 2. The Share Bar
• Name, Photo, Social Links, RSS,
Follow/Like
• 3. Analytics

• Free
– Real-Time and 14-Day Analytics
• Influencer ($7/mo)
– Unlimited Analytics
– Deep Analytics: Categories, Formats, Timing

MEASURE SOCIAL IMPACT
SMARTER

Measure Social Impact Smarter
• On-Blog Social Sharing
• Promote Cross-Channel

Learn the Difference
• Follow Buttons…
– Follow on Twitter
– Like on Facebook
• Sharing Buttons…
– Share This Post on Reader’s
Twitter/Facebook

• Sharing Buttons

http://www.sharethis.com/blog/bye-bye-old-dashboard-say-hello-to-your-new-social-analytics-dashboard/#sthash.RM9gAGI4.dpbs

• Sharing Button Options

Check Social Sharing

• Scheduling
• Social Analytics

• Standard ($39/mo)
– Social Inbox, Monitoring, Publishing
– CRM Tools, Reporting
– Manage 10 Profiles
• Deluxe ($59/mo)
• Premium ($99/mo)

• Gauge social influence

• LOTS of Demographic Data – “Media Kit”

• Pick a Name
• Prizes

• Extra Entries

• Timing…
• Embed the HTML
• Or Install a Facebook App

• Free
– Unlimited Giveaways
– Embeddable Anywhere
• Blogger
– Prize Photo Slideshow
– Pinterest Followers & Pins
• Business
– No Rafflecopter Branding
– Viral Entries

Enter The Raffle
• 40x 1-month trials of
• 5x 3-month “Awesome”
• 1 Awesome Stuff from
• 1 Awesome Stuff from
http://erict.co/blograffle

Thank You
Raffle: erict.co/blograffle
Slide Deck: erict.co/blogelevated
Pinterest Board: erict.co/blogpin
Google+ Recording: erict.co/blogelevid
Eric T. Tung
Eric@EricTTung.com
www.EricTTung.com
text “EricTTung” to 50500
for an sms business card

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