This document outlines a workshop on using Twitter for libraries. It discusses measuring success on Twitter, using social media dashboards to manage multiple networks, and tips for engaging content on Twitter. The key points covered include why libraries should use Twitter, how to set goals for Twitter use, best practices for tweets, using images and stories to engage users, and analyzing Twitter metrics. Quotes emphasize building awareness over time and sharing stories to add value for users.
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
12 Habits Of Successful Social Media ProsAbhishek Shah
What’s the secret sauce of social media? Well, it’s not just one recipe. After all, far too many apps, sites, and tools exist for a definitive source of success on social media. But it seems the pros share some common habits.
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
Given at Social Media Britain, on the 12/10/11, this presentation shows the latest numbers on how social media sharing is impacting fundraising on JustGiving, and how we're trying to encourage people to share their generosity on social networks.
A half-day workshop version of the Art of Conversation content. How conversation makes both individuals and groups smarter, and how it helps with innovation.
The videos used in this workshop are (as per noted on the slides):
Table 7: http://www.youtube.com/watch?v=n-n4eSIsr2c
The Courage Beer Conversations Survey: http://www.youtube.com/watch?v=5_r9Quv4o5Q
Where Good Ideas Come From: http://www.youtube.com/watch?v=NugRZGDbPFU
We Think: http://www.youtube.com/watch?v=qiP79vYsfbo
Presentation I gave at the CharityComms seminar on 22 October 2009, on how Whizz-Kidz uses social media, particularly Twitter, to engage with supporters, fundraisers, beneficiaries, users, journalists and bloggers.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Do you want to augment the power of your speech before, during and after the presentation? Social media tools such as Facebook, LinkedIn, YouTube, Twitter and blogs offer exciting and effective ways to boost mindshare–when used correctly. The online audience for a talk can be many times the size of, and as important as, the audience in the room. Leverage the viral power of podcasts and video to reach a global audience. Many speakers take advantage of social media to promote their programs—Ian shares ways to use social media as a research tool before the talk, poll and interact with the audience during the talk, and re-purpose content via audio and video afterwards.
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
12 Habits Of Successful Social Media ProsAbhishek Shah
What’s the secret sauce of social media? Well, it’s not just one recipe. After all, far too many apps, sites, and tools exist for a definitive source of success on social media. But it seems the pros share some common habits.
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
Given at Social Media Britain, on the 12/10/11, this presentation shows the latest numbers on how social media sharing is impacting fundraising on JustGiving, and how we're trying to encourage people to share their generosity on social networks.
A half-day workshop version of the Art of Conversation content. How conversation makes both individuals and groups smarter, and how it helps with innovation.
The videos used in this workshop are (as per noted on the slides):
Table 7: http://www.youtube.com/watch?v=n-n4eSIsr2c
The Courage Beer Conversations Survey: http://www.youtube.com/watch?v=5_r9Quv4o5Q
Where Good Ideas Come From: http://www.youtube.com/watch?v=NugRZGDbPFU
We Think: http://www.youtube.com/watch?v=qiP79vYsfbo
Presentation I gave at the CharityComms seminar on 22 October 2009, on how Whizz-Kidz uses social media, particularly Twitter, to engage with supporters, fundraisers, beneficiaries, users, journalists and bloggers.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Do you want to augment the power of your speech before, during and after the presentation? Social media tools such as Facebook, LinkedIn, YouTube, Twitter and blogs offer exciting and effective ways to boost mindshare–when used correctly. The online audience for a talk can be many times the size of, and as important as, the audience in the room. Leverage the viral power of podcasts and video to reach a global audience. Many speakers take advantage of social media to promote their programs—Ian shares ways to use social media as a research tool before the talk, poll and interact with the audience during the talk, and re-purpose content via audio and video afterwards.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
Natalie Harrower - Getting the Most out of Twitterdri_ireland
Workshop on social media to the Rare Books group of the Library Association of Ireland, discussing how to extend reach and impact through Twitter. 11th May 2015, Royal Irish Academy. By Natalie Harrower, Digital Repository of Ireland, @dri_ireland
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
My Social Journey is all about how I came to be offering training and consultancy in Social Media and how it emerged from internal social business systems and technology.
This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen future research collaborations that address global health needs.
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2. “Build it, and they will come”
only works in the movies.
Social Media is a “build it,
nurture it, engage them, and
they may come and stay.”
-Seth Godin
37. “Just be nice, take genuine
interest in the people you meet,
and keep in touch with people
you like. This will create a group
of people who are invested in
helping you because they know
you and appreciate you."
— Guy Kawasaki
64. Goals determine success
• Regularly engage users
• Increase awareness of library
resources and services
• Support users by paying attention
to and fixing issues
• Learn and improve twitter content
over time
Some samples
75. What this workshop covered
Measuring and sharing success
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet
76. How can you squander even one
more day not taking advantage of
the greatest shifts of our generation?
How dare you settle for less when
the world has made it so easy for you
to be remarkable?
-Seth Godin
77.
78. • Best time to post to social media
• Search Twitter by location
• Maximizing your tweets infographic
• champlib/favorites
• Champlain College ACRL Excellence in
Academic Libraries Award Application
References & Resources
79. CREDITS
• Flickr/busy mind/sarah G
• Flickr/*twitter*/anokarina
• Flickr/thumbs up/anthony kelly
• Flickr/Buy Now/edkohler
• Flickr/Superbokehtheorie/eriwst
• Flickr/DSCF0678/KellyK
• Flickr/db9_dash/Matthew Hine
• Flickr/Contando Dinheiro/Jeff Belmonte
• Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell
• Flickr/Calendar*/Dafne Cholet
• Flickr/time/János Balázs
• Flickr/ // /romana klee
• Flickr/Winston retrieves the news/carterse
• Flickr/CLOSED/Ben Husmann
• Flickr/HA1-000602/Highways Agency
• Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain
• Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee
• Flickr/Slapsticks/FaceMePLS
• Flickr/Picture Frames at Photo LA/Ricardo Diaz
• Flickr/Fortune cookie says: To succeed, you must share/opensource.com
• Flickr/Abacus/Sami
• Flickr/Ruler/Scott Akerman
• Flickr/Bag Piper…/Thomas Leuthard
Editor's Notes
BE EXCITED!!!!I’m really excited to be talking with you today. I’m Andy Burkhardt, Assistant Director for Digital Strategy at Champlain College – Been tweeting from @champlib since August 2009
Start with a quote from the prolific, insightful marketing expert Seth GodinLike anything worthwhile, maintaining a social media presence takes effort, but it will be worth it if you do put in the workThe work is not just doing another technology thing. Brian Solis a well known author and digital analyst says that social media is a lot more about psychology and sociology than technology.Social media is doing the work of libraries simply in another medium. It’s connecting people and information, it’s building relationships, it’s creating conversations and it’s doing the work of furthering lifelong learningThis presentation will talk about how to do some of that building, nurturing and engaging (not just building) so it can save you time and so it won’t be too difficult and also so you can serve your users well.
This presentation takes your account to the next level. It’s a supercharge for your twitter account. Not just “get on twitter” or setting up an account, but how to manage it, how to be aware of conversations and how to nurture it and engage users.
It’s important to start with why, it informs everything elseDashboards help you manage the glut of info on twitter, save you time, and allow you to manage your entire social media presence in one placeWhat and how are informed by the why, but these are strategies and types of things you can tweet to keep your audience engagedAnalytics and using and saving tweets to tell stories and demonstrate value
It’s important to start with why, it informs everything elseDashboards help you manage the glut of info on twitter, save you time, and allow you to manage your entire social media presence in one placeWhat and how are informed by the why, but these are strategies and types of things you can tweet to keep your audience engagedAnalytics and using and saving tweets to tell stories and demonstrate value
I think asking WHY is so important, whether it’s maintaining a Twitter presence or doing reference or implementing a new service. It informs the how and the what.
Social media is another way that you can get into contact with your patrons. Contacting younger people is becoming increasingly difficult since a growing number of them believe that email is dead. Instead they use instant messaging, Facebook, or SMS. It’s a change in our way of thinking since many of us still do business primarily through email, but it’s necessary to recognize this new trend.
People are talking about your library on the web and in different social media channels. They’re saying both good things and bad things. One of the most important tenets of customer service is to be responsive to your users’ concerns or praise. Recognize them and show that you’re interested in and care about their opinions. There’s no controlling what is said about your library anymore, but you can influence the message that comes across.
Your library likely already markets its services or events using traditional media: fliers, bookmarks, announcements in calendars of events, newspaper ads, press releases, etc. Social media is simply another form of media that you can use to get your message out there. Millions of people use social networks and likely a large percentage of the population you serve does too. You’re missing out on a lot of eyes if you eschew social media.
Often people assume they know their user population. I know I do. But I’m also often very surprised at things I overhear or questions patrons ask. Social media allows conversations with your users, and these conversations often reveal important insights. Simply talking with people allows you to get to know them better, and more importantly, serve them better. Have conversations with patrons both in person and through social media. You’ll be surprised at what you learn.
You learn aboutJobs and internshipsCampus news and eventsWhat’s going onTwitter allows you to be more aware and more responsive!
BE EXCITED!!! Dashboards! If you are just going to Twitter.com you are missing a lot and probably spending more time than you need to managing social media.
There is tons of info on Twitter. You’ll never see it all and it can be overwhelming. Therefore, you need a system to manage streams of information and to help you manage your timeSOCIAL MEDIA DASHBOARD – Can be used for FB and other things too. This is what the Pros use. One stop shopping.
Manage multiple social media accountsfacebookTwitterGoogle+FoursquareWordpressLinkedIn
Post a linkAttach a photo or fileAdd your locationSet certain privacySave templates (closings, regular events or occurences)
Set date/time you want the post to go outYou can get an emailSet up a bunch of posts at onceSchedule posts for events or closings you know are coming upSchedule posts at the start of the week to make sure you have fresh content everyday!
The Why informs the what and how. These are the questions that people often ask. What should I post? How do I get engagement? How do I get more followers? Is anyone listening to me?
Philosophy of Tweeting. Principles and best practices. There are several different things that you should keep in mind and try to remember when tweeting.
Elaine Young says ask yourself “Is this going to add value to someone’s day?” It doesn’t have to be TONS of value, but instead of saying I’m eating out at Farmhouse tonight say “The special at Farmhouse tonight is…”
Don’t make it all about yourselfInteract with others, share others’ content, retweet, be generous and genuine
Guy Kawasaki (has over a million followers on Twitter)
This isn’t your official website. This is SOCIAL media. You are being a little less formal. You can post memes or humorous videos. You can have some personality in the way you tweet. Don’t hesitate to be playful and have fun.
The internet loves fresh content. You don’t need to be tweeting all the time, but you should commit to at least one tweet per day during the week. This is super easy seeing how you can schedule tweets. You can schedule them all at once in the beginning of the week and will have fresh tweets all week. I usually remember to schedule different events we want to highlight or things that are going on around campus.
Data from bit.ly link aggregation service: posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays. http://mashable.com/2012/05/09/best-time-to-post-on-facebook/
Analyzes when followers are online and what times will give you the most exposure.
#campchamp, #btv (local, campus, etc.)Buddy Media recently published a report titled “Strategies for Effective Tweeting: A Statistical Review.” Tweets with hashtags experience twice as much engagement than tweets without a hashtag
What are the things that I should post?
People turn to Twitter for real time information. If you are going to be closed or have an unexpected service outage you should definitely post it to Twitter, AND, keep people updated.
Annoying and unexpected things happen at the library, but you can make people less annoyed by updating them and letting them know you’re keeping an eye on the situation or fixing it.
People are more likely to respond to a question than just a statement. And people like sharing their opinion.
I was talking earlier about creating awareness of what’s going on through searches and columns. Find questions through searches!
This question was not addressed to the library, but I was able to help because of the awareness I created.You can be doing reference through Twitter and it can be even more proactive.
Marketing! Libraries are doing amazing things! You have to tell your story! You shouldn’t be using Twitter as a bullhorn, but it is OK to promote the library and build awareness of your awesomeness as long as your adding value to people’s day.
Images are really powerful. If a picture is worth a thousand words, then you’ve dramatically increased your twitter post from a mere 140 characters. You get a lot more engagement with images. In the statistics I see that some of our best performing tweets are images. They’re the ones that get favorited and shared.
If you ever have an opportunity to share anything with cats, take it. On the internet it is sure to get retweeted, reblogged, reposted, and shared widely.
Using Twitter data and analytics to see the quanitative side of what’s going on, but also capturing and sharing the qualitative side which can be really powerful. With data, both numbers and examples/anecdotes, you can demonstrate value, understand if you are meeting your goals, or learning from the past and improving.
DON’T go through the process of setting up ads (unless you want to). There’s a link on the top left that says “Analytics”
You can see how many followers you have over time, you can also see demographics and interests of your followers. These can help you tailor your tweets and give you ideas. The amount of followers can also help you understand how aware your users are or if you are increasing awareness of the library. BUT number of followers should not be the BE ALL END ALL metric. You can also download all of this into a CSV file which you can manipulate in excel.
You can see really well how much engagement you get over the last few weeks. How many new follows or unfolows, how many mentions, how oftern things are retweeted, favorited, replied to, or clicked on. Really robust. Analytics are the most important for LEARNING.
Analytics are the most important for LEARNING. Use those analytics to craft better tweets. Look at things that work and don’t work and put your effort there.
In addition to quantitative information you want to make sure that you are collecting and thinking about qualitative data. Use your favorites to save positive or important tweets. Tweets that you really like or that tell a good story. You can use them in staff meetings or in talking with faculty members. You can use them a lot of places, but it’s important to save them.
These are all tweets that we used in our ACRL award application. We asked the students and professors first.
This is a quote that related to libraries.
It’s important to start with why, it informs everything elseDashboards help you manage the glut of info on twitter, save you time, and allow you to manage your entire social media presence in one placeWhat and how are informed by the why, but these are strategies and types of things you can tweet to keep your audience engagedAnalytics and favoriting tweets. Using quantitative and qualitative information to tell stories, demonstrate value, and improve.
Libraries are already amazing places with helpful geniuses clambering over each other to help. We inspire curiosity and are champions of lifelong learning. We provide opportunities for accomplishment and creation. We foster community and connection. And at our best we provoke enlightenment, and wonder. There are more tools at our disposal and we should be using them to be remarkable and help our patrons be remarkable.