This document provides guidance on using Twitter for libraries. It discusses setting goals for a Twitter account, measuring success, using social media dashboards to manage multiple accounts, when and how to post tweets, engaging users by asking and answering questions and sharing content, and telling stories through Storify. The workshop covers best practices for using Twitter to promote the library and build awareness of its resources and services.
This document outlines a workshop on using Twitter for libraries. It discusses measuring success on Twitter, using social media dashboards to manage multiple networks, and tips for engaging content on Twitter. The key points covered include why libraries should use Twitter, how to set goals for Twitter use, best practices for tweets, using images and stories to engage users, and analyzing Twitter metrics. Quotes emphasize building awareness over time and sharing stories to add value for users.
Using twitter for marketing and outreach -ALA Techsource 2014Andy Burkhardt
This document outlines a workshop on using Twitter effectively for libraries. It discusses measuring success on Twitter, using social media dashboards to manage multiple networks, how and what to tweet, setting goals, and analyzing Twitter analytics. The workshop covers best practices for engaging users, increasing awareness of resources, learning about users, and telling stories on Twitter.
This document summarizes a presentation about using social media for Lion Hudson, a publishing company. It discusses the purpose and benefits of social media, provides an overview of major platforms like Facebook, Twitter, Pinterest, and YouTube, and gives tips on using each platform. Specific strategies are outlined, such as creating consistent posting schedules, using hashtags and retweets on Twitter, and focusing content by clarifying the target audience. Metrics for measuring return on investment from social media are also mentioned.
This document provides an overview of a presentation on PR and social media for startups. It includes sections on setting up for the presentation, tips for PR, tips for social media, and hands-on activities for attendees. Some key tips discussed are knowing your audience and brand, developing a content strategy and calendar, choosing the right media channels, and measuring the impact of social media efforts. The presentation emphasizes building relationships, telling a story, listening to others, and focusing on mutually beneficial connections over self-promotion.
Social Media: Intro To Media RelationsDebbie Friez
The document discusses best practices for using social media in public relations. It provides tips on engaging with journalists and bloggers on various social media platforms like Twitter, Facebook, LinkedIn, YouTube and Flickr. Specific tips include being authentic, commenting before pitching, finding reporters through hashtags and following industry experts. The document also discusses how to create an effective pitch and highlights resources for social media in public relations.
Twitter Basics presentation for Washington Women in Public Relations (WWPR) on August, 27, 2009 by Debbie Friez, vice president, BurrellesLuce and vice president, WWPR. Description of Twitter, how to sign-up for Twitter, and basic how-to's.
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
The document summarizes a webinar on using Twitter for PR and media relations strategies. It provides an agenda for the webinar that includes discussing personal branding vs company branding, using Twitter for media relations, public relations, and measurement. It also gives tips on Twitter etiquette and engaging journalists, as well as tools for analytics and engagement.
This document outlines a workshop on using Twitter for libraries. It discusses measuring success on Twitter, using social media dashboards to manage multiple networks, and tips for engaging content on Twitter. The key points covered include why libraries should use Twitter, how to set goals for Twitter use, best practices for tweets, using images and stories to engage users, and analyzing Twitter metrics. Quotes emphasize building awareness over time and sharing stories to add value for users.
Using twitter for marketing and outreach -ALA Techsource 2014Andy Burkhardt
This document outlines a workshop on using Twitter effectively for libraries. It discusses measuring success on Twitter, using social media dashboards to manage multiple networks, how and what to tweet, setting goals, and analyzing Twitter analytics. The workshop covers best practices for engaging users, increasing awareness of resources, learning about users, and telling stories on Twitter.
This document summarizes a presentation about using social media for Lion Hudson, a publishing company. It discusses the purpose and benefits of social media, provides an overview of major platforms like Facebook, Twitter, Pinterest, and YouTube, and gives tips on using each platform. Specific strategies are outlined, such as creating consistent posting schedules, using hashtags and retweets on Twitter, and focusing content by clarifying the target audience. Metrics for measuring return on investment from social media are also mentioned.
This document provides an overview of a presentation on PR and social media for startups. It includes sections on setting up for the presentation, tips for PR, tips for social media, and hands-on activities for attendees. Some key tips discussed are knowing your audience and brand, developing a content strategy and calendar, choosing the right media channels, and measuring the impact of social media efforts. The presentation emphasizes building relationships, telling a story, listening to others, and focusing on mutually beneficial connections over self-promotion.
Social Media: Intro To Media RelationsDebbie Friez
The document discusses best practices for using social media in public relations. It provides tips on engaging with journalists and bloggers on various social media platforms like Twitter, Facebook, LinkedIn, YouTube and Flickr. Specific tips include being authentic, commenting before pitching, finding reporters through hashtags and following industry experts. The document also discusses how to create an effective pitch and highlights resources for social media in public relations.
Twitter Basics presentation for Washington Women in Public Relations (WWPR) on August, 27, 2009 by Debbie Friez, vice president, BurrellesLuce and vice president, WWPR. Description of Twitter, how to sign-up for Twitter, and basic how-to's.
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
The document summarizes a webinar on using Twitter for PR and media relations strategies. It provides an agenda for the webinar that includes discussing personal branding vs company branding, using Twitter for media relations, public relations, and measurement. It also gives tips on Twitter etiquette and engaging journalists, as well as tools for analytics and engagement.
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
Using Twitter for Marketing and Outreach WorkshopALATechSource
1. The document discusses best practices for using Twitter to promote a library. It emphasizes that social media requires ongoing engagement with users rather than just initially "building it."
2. Key recommendations include using dashboards like Hootsuite to post across multiple networks, scheduling posts, and tracking conversations. The library should aim to add value by answering questions, sharing news and events, and promoting resources.
3. Metrics like tracking engagement and awareness can help measure success on Twitter over time. Storytelling is also important for marketing the library. Regularly engaging users in a fun and playful way helps build the library's online community.
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
This document discusses how non-profits can leverage social media to connect with donors and raise funds. It emphasizes storytelling to build emotional connections and tap into human motivations. Various social media platforms are described that non-profits can use to engage supporters and donors, including blogs, Facebook, Twitter, Flickr, and YouTube. Online fundraising tools like ChipIn, Facebook Causes, and FirstGiving are also mentioned for collecting donations through social media efforts. The overall message is that non-profits should focus on strategy over any single media tool and use storytelling to motivate donors through material, social, and ideological motivations.
The Impact of Technology on Dementia Care ServicesJJ Lassberg
Closing Remarks at the Alzheimer's Association: Houston and South East Texas 2011 Professional Conference
The Impact of Technology on Dementia Care Services: Empowering Providers, Patients & Families
Emerging Technology does support some very real threats and at the same time has an incredible ability to empower, encourage, and inspire when harnessed for the greater good.
The document outlines a 4 hour social media boot camp for non-profits to learn essential social media skills. The boot camp covers introductions to branding, tools like blogging and social networks, and how to harness social media to fundraise and engage supporters. It emphasizes that social media allows for easy collaboration and networking, and non-profits must embrace these new tools and involve supporters to stay relevant in a changing landscape where traditional marketing is being replaced by social media.
Heather Whaling, President of Geben Communication, presented PR 2.0: Why Social Media is a Must with Heather Whaling for SMCColumbus on October 29, 2012.
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses that social media allows for conversations and engagement with customers online. Businesses can use social media to build relationships, promote products/services, strengthen their brand, and provide customer service. The document outlines key social media tools like Facebook, blogs, videos, and more. It also provides best practices for social media use, including consulting, training, recruiting influencers, and promoting content. The goal of social media for businesses is to authentically engage customers and build loyal relationships.
This document discusses how nonprofits can use social media to engage supporters and increase involvement. It explores current popular social media tools like Facebook, Twitter, LinkedIn, blogs and Flickr. It emphasizes listening to audiences, engaging in conversations, building relationships and making it easy for content to be shared. Nonprofits are encouraged to have clear goals for each tool and assess what advances their mission. The basics of website, email and storytelling are also important foundations before utilizing various social media platforms.
This document summarizes the blog of a student who created a hip hop music blog. It provides analytics on the growth of the blog's social media presence and discusses strategies for improving engagement. The student found early success using Twitter and promoting their blog. Moving forward, they plan to focus on more consistent blogging, using relevant hashtags and keywords, and exploring paid advertising options to continue expanding their audience.
Getting started with Twitter for businessBill Powell
Tuesday, September 8
2009 Lexington Chamber of Commerce Fall Business Resource Roundtable schedule kicks off with discussion on TWITTER led by Bill Powell of The Serif Group
Twitter is the micro-blogging phenomenon that has taken the world by storm. However, few people understand how to use it effectively and its full potential.
Bill Powell of The Serif Group uses Twitter and other on-line social networking sites for several of his agency’s clients. He will lead the discussion and talk about the importance of listening while you’re using social media. He will also introduce some on-line tools and tips on how to use Twitter effectively, and discuss why it is important to be in touch with what people are saying about your company and industry. Powell said, “The greatest reason to be a part of social media is the ability to monitor how people define your brand and industry.”
Take Me To The Social Web: Australia WorkshopBeth Kanter
The document summarizes a workshop for nonprofits in Brisbane, Australia on using social media. The morning session introduces definitions and getting started with the social web, including putting on listening ears by reading blogs and feeds, social bookmarking, and joining conversations. It encourages low-risk experiments like starting a Twitter account and blog. The afternoon session will cover mixing social media with fundraising and playing a fundraising game. Attendees are encouraged to get involved individually first before their organizations.
A little less conversation, a little more actionTalking Heads
"What does it take to become a réal social government, e-gov or social business?"
The world is changing at a steady pace. Digital disruption is making businesses and governments alike adapt or die. We’re already noticing social media and network thinking are influencing and changing the way large corporations and governments connect with customers and citizens. #egov or #convgov are just the first steps in the way to #socialgov: an agile and flexible government where citizens and employees alike converse, communicate and collaborate. For businesses we see that traditional ways of working and communicating are being questioned. There is a shift towards a #socbiz, or social business approach, in which corporations evolve a more transparent and collaborative system with customers and employees. Employees as well? Why yes, the citizen or customer might be king, but your employees are your superheroes.
In this talk we focus on the ideas, workflows and challenges behind internal collaboration in an #egov and #socbiz.
360 Degree Media Companies: Leveraging Social Media for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi from the Content Marketing Institute at the MAGS conference in Atlanta. Reviews CMI's social media strategy and how to leverage community for publishers with limited resources.
This document discusses various social media platforms and how they are used at the University of Utah. It notes that Facebook's user base is aging but photos, news, and sports still resonate. Twitter is used primarily for marketing and media by influencers, marketers, and networkers. Instagram has 15 times more engagement than other networks and skews younger. Google+ has lower engagement despite a larger following. LinkedIn is focused on networking and alumni connections. The director of interactive, web, and social media strategy at the University of Utah is listed for contact.
Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone. If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to be more visual. Designed to help social media marketers increase their organization’s social media engagement levels, this presentation explains and demonstrates the power of the visual in social media posts.
By using these tactics, you will succeed in growing your company's number of Twitter connections and, consequently, increasing your organization's ability to reach more current and future customers in the social space.
This presentation was developed by Bob Cargill, Director of Social Media at Boston-based digital marketing agency, Overdrive Interactive. It was the first of three segments that comprised a panel discussion entitled "Social Media Strategies, Shortcuts and Secrets," given at NEDMA's Annual Conference on May 14, 2014.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Presentation delivered during "Brand Building in The Digital Age' session at the NY Business Expo (at the Javits Center) on October 20, 2010. Includes 'bonus' slides that I didn't get to discuss but touch on some of the tactical and process elements that are important for marketers/communicators to understand to successfully engage in brand building today.
This document provides guidance for supervisors on hiring for a library position. It covers choosing the best applicants, interview questions to ask, testing skills, and deciding who to hire. It includes sample interview questions, a written test, and evaluation forms. The document emphasizes reliably, availability, abilities, communication skills, and following instructions. It advises supervisors to consider test results, notes, and whether the candidate is a good fit when making a hiring decision.
A More Effective Social Media Presence: Strategic Planning and Project Manage...ALATechSource
This document provides guidance on effectively managing a social media presence for a library. It discusses establishing social media accounts on blogs, Facebook, and Twitter and using analytics to track engagement. Tips are provided for high-quality social media posts, including making them actionable, engaging, visual, and considering tone. Best practices are outlined for scheduling posts, handling comments, responding promptly but not deleting minor offenses. The document encourages developing social media policies and provides examples of libraries with strong presences to emulate.
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
Using Twitter for Marketing and Outreach WorkshopALATechSource
1. The document discusses best practices for using Twitter to promote a library. It emphasizes that social media requires ongoing engagement with users rather than just initially "building it."
2. Key recommendations include using dashboards like Hootsuite to post across multiple networks, scheduling posts, and tracking conversations. The library should aim to add value by answering questions, sharing news and events, and promoting resources.
3. Metrics like tracking engagement and awareness can help measure success on Twitter over time. Storytelling is also important for marketing the library. Regularly engaging users in a fun and playful way helps build the library's online community.
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
This document discusses how non-profits can leverage social media to connect with donors and raise funds. It emphasizes storytelling to build emotional connections and tap into human motivations. Various social media platforms are described that non-profits can use to engage supporters and donors, including blogs, Facebook, Twitter, Flickr, and YouTube. Online fundraising tools like ChipIn, Facebook Causes, and FirstGiving are also mentioned for collecting donations through social media efforts. The overall message is that non-profits should focus on strategy over any single media tool and use storytelling to motivate donors through material, social, and ideological motivations.
The Impact of Technology on Dementia Care ServicesJJ Lassberg
Closing Remarks at the Alzheimer's Association: Houston and South East Texas 2011 Professional Conference
The Impact of Technology on Dementia Care Services: Empowering Providers, Patients & Families
Emerging Technology does support some very real threats and at the same time has an incredible ability to empower, encourage, and inspire when harnessed for the greater good.
The document outlines a 4 hour social media boot camp for non-profits to learn essential social media skills. The boot camp covers introductions to branding, tools like blogging and social networks, and how to harness social media to fundraise and engage supporters. It emphasizes that social media allows for easy collaboration and networking, and non-profits must embrace these new tools and involve supporters to stay relevant in a changing landscape where traditional marketing is being replaced by social media.
Heather Whaling, President of Geben Communication, presented PR 2.0: Why Social Media is a Must with Heather Whaling for SMCColumbus on October 29, 2012.
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses that social media allows for conversations and engagement with customers online. Businesses can use social media to build relationships, promote products/services, strengthen their brand, and provide customer service. The document outlines key social media tools like Facebook, blogs, videos, and more. It also provides best practices for social media use, including consulting, training, recruiting influencers, and promoting content. The goal of social media for businesses is to authentically engage customers and build loyal relationships.
This document discusses how nonprofits can use social media to engage supporters and increase involvement. It explores current popular social media tools like Facebook, Twitter, LinkedIn, blogs and Flickr. It emphasizes listening to audiences, engaging in conversations, building relationships and making it easy for content to be shared. Nonprofits are encouraged to have clear goals for each tool and assess what advances their mission. The basics of website, email and storytelling are also important foundations before utilizing various social media platforms.
This document summarizes the blog of a student who created a hip hop music blog. It provides analytics on the growth of the blog's social media presence and discusses strategies for improving engagement. The student found early success using Twitter and promoting their blog. Moving forward, they plan to focus on more consistent blogging, using relevant hashtags and keywords, and exploring paid advertising options to continue expanding their audience.
Getting started with Twitter for businessBill Powell
Tuesday, September 8
2009 Lexington Chamber of Commerce Fall Business Resource Roundtable schedule kicks off with discussion on TWITTER led by Bill Powell of The Serif Group
Twitter is the micro-blogging phenomenon that has taken the world by storm. However, few people understand how to use it effectively and its full potential.
Bill Powell of The Serif Group uses Twitter and other on-line social networking sites for several of his agency’s clients. He will lead the discussion and talk about the importance of listening while you’re using social media. He will also introduce some on-line tools and tips on how to use Twitter effectively, and discuss why it is important to be in touch with what people are saying about your company and industry. Powell said, “The greatest reason to be a part of social media is the ability to monitor how people define your brand and industry.”
Take Me To The Social Web: Australia WorkshopBeth Kanter
The document summarizes a workshop for nonprofits in Brisbane, Australia on using social media. The morning session introduces definitions and getting started with the social web, including putting on listening ears by reading blogs and feeds, social bookmarking, and joining conversations. It encourages low-risk experiments like starting a Twitter account and blog. The afternoon session will cover mixing social media with fundraising and playing a fundraising game. Attendees are encouraged to get involved individually first before their organizations.
A little less conversation, a little more actionTalking Heads
"What does it take to become a réal social government, e-gov or social business?"
The world is changing at a steady pace. Digital disruption is making businesses and governments alike adapt or die. We’re already noticing social media and network thinking are influencing and changing the way large corporations and governments connect with customers and citizens. #egov or #convgov are just the first steps in the way to #socialgov: an agile and flexible government where citizens and employees alike converse, communicate and collaborate. For businesses we see that traditional ways of working and communicating are being questioned. There is a shift towards a #socbiz, or social business approach, in which corporations evolve a more transparent and collaborative system with customers and employees. Employees as well? Why yes, the citizen or customer might be king, but your employees are your superheroes.
In this talk we focus on the ideas, workflows and challenges behind internal collaboration in an #egov and #socbiz.
360 Degree Media Companies: Leveraging Social Media for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi from the Content Marketing Institute at the MAGS conference in Atlanta. Reviews CMI's social media strategy and how to leverage community for publishers with limited resources.
This document discusses various social media platforms and how they are used at the University of Utah. It notes that Facebook's user base is aging but photos, news, and sports still resonate. Twitter is used primarily for marketing and media by influencers, marketers, and networkers. Instagram has 15 times more engagement than other networks and skews younger. Google+ has lower engagement despite a larger following. LinkedIn is focused on networking and alumni connections. The director of interactive, web, and social media strategy at the University of Utah is listed for contact.
Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone. If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to be more visual. Designed to help social media marketers increase their organization’s social media engagement levels, this presentation explains and demonstrates the power of the visual in social media posts.
By using these tactics, you will succeed in growing your company's number of Twitter connections and, consequently, increasing your organization's ability to reach more current and future customers in the social space.
This presentation was developed by Bob Cargill, Director of Social Media at Boston-based digital marketing agency, Overdrive Interactive. It was the first of three segments that comprised a panel discussion entitled "Social Media Strategies, Shortcuts and Secrets," given at NEDMA's Annual Conference on May 14, 2014.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Presentation delivered during "Brand Building in The Digital Age' session at the NY Business Expo (at the Javits Center) on October 20, 2010. Includes 'bonus' slides that I didn't get to discuss but touch on some of the tactical and process elements that are important for marketers/communicators to understand to successfully engage in brand building today.
This document provides guidance for supervisors on hiring for a library position. It covers choosing the best applicants, interview questions to ask, testing skills, and deciding who to hire. It includes sample interview questions, a written test, and evaluation forms. The document emphasizes reliably, availability, abilities, communication skills, and following instructions. It advises supervisors to consider test results, notes, and whether the candidate is a good fit when making a hiring decision.
A More Effective Social Media Presence: Strategic Planning and Project Manage...ALATechSource
This document provides guidance on effectively managing a social media presence for a library. It discusses establishing social media accounts on blogs, Facebook, and Twitter and using analytics to track engagement. Tips are provided for high-quality social media posts, including making them actionable, engaging, visual, and considering tone. Best practices are outlined for scheduling posts, handling comments, responding promptly but not deleting minor offenses. The document encourages developing social media policies and provides examples of libraries with strong presences to emulate.
How to Discuss E-Books with Patrons (Part 2)ALATechSource
The document discusses how to discuss eBooks with patrons, including explaining how eBooks work, discussing digital rights management and Adobe IDs, and addressing the mobile device explosion and eBook apps and platforms like Overdrive, Kindle, and authorization. It also questions what the future of eBooks may hold.
This document discusses new models of metadata and moving to a metadata future using RDA. It describes how libraries acquire, organize, preserve, and serve while users seek, share, create, comment, quote, learn, follow and more. It outlines FRBR and entity relationships for works, expressions, manifestations, and items as well as personal names, corporate names, subjects, places, events and objects. Relationships between bibliographic entities such as adaptations and translations are also discussed. The presentation concludes by discussing using semantic web standards to make data elements, relationships, and controlled vocabularies openly accessible on the web.
Directions In Metadata--Introductory SlidesALATechSource
The document provides information about an upcoming webinar titled "Directions in Metadata" sponsored by ALATechSource.org and SirsiDynix. It gives details about the webinar presenter Karen Coyle and her publications. It also provides instructions for participating in the webinar and following the discussion online, as well as information on how to access the archived webinar recording. SirsiDynix is sponsoring the webinar because metadata concepts and standards are important to both libraries and vendors.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
The document provides an overview of social media marketing and how to effectively leverage various social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It outlines objectives like launching a blog, setting up social media pages, and using analytics tools to measure results. The agenda also includes sections on developing a social media strategy, engaging audiences, and managing a social media presence.
Social media can be used effectively by businesses in several ways:
1. Having an engaging social media representative who is passionate about the company helps build followers and brand awareness.
2. Announcing who is operating a company's social media account at different times helps personalize the experience for customers.
3. Involving different departments within a company allows them to provide useful information to followers from varied perspectives.
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
The document discusses how social media and lifestyle are defined, with social media being online content created using publishing technologies to share information, and lifestyle referring to the way a person lives including their behaviors, values and identity. It also outlines five pillars of social media including declaring identity, associating through networks, initiating and participating in conversations, and in-person interactions.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
Social Media Training with CARD – Collaborating Agencies Responding to DisastersDan Cohen
The document provides guidance on using social media to communicate goals and strategies. It discusses using Twitter to build presence and inform followers, using Facebook to build a fan base and engage audiences, and using LinkedIn to integrate professional networks. It emphasizes listening first before contributing on social media and making strategic use of tools like videos, photos and metrics to maximize impact.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
This document provides an overview of using social media strategically for nonprofits. It recommends that nonprofits start by listening to online conversations to understand community needs and monitor their brand. Nonprofits should also engage by sharing content, asking questions, and joining online discussions to build relationships. Finally, the document suggests starting simple by setting up basic social media profiles, then expanding efforts over time through blogging, crowdsourcing content, and using multiple tools like Twitter and RSS feeds.
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
My Social Journey is all about how I came to be offering training and consultancy in Social Media and how it emerged from internal social business systems and technology.
Expert Advice on Maximizing Social Media Don Schindler
Don Schindler, Managing Director of Print, Web & Multimedia at the University of Notre Dame, gave a presentation on maximizing social media. He discussed having a social media strategy with goals, governance, education, execution, measurement, and adjustments. He covered specific tactics for Facebook, LinkedIn, and Twitter, including best practices, common mistakes to avoid, and tools to use. The key message was that the focus should be on helping others through social media to build advocates and spread your message.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
This document discusses how chapters can use social media to engage members and promote their chapter. It provides examples of social media tools like Twitter, LinkedIn, Facebook, YouTube and blogs that chapters can utilize. Tips are given on developing a social media strategy and marketing plan, as well as tracking analytics and sustaining member engagement. Overall recommendations are made to involve chapter leaders and members to integrate social media into all communications.
How to Dominate Social Media with HootSuiteMisha Abasov
On November 5, 2012, Mike Abasov talked about social media domination at an Internet Masterminds meetup (Vancouver, Canada). He discussed various secrets to saving time through efficiency and how different features of HootSuite can help businesses do that.
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Disclosure: Mike worked at HootSuite during the period from Sep. 2010 through Sep. 2011. He is currently not paid by HootSuite in any way but still uses the product in his daily work. Basically, his opinions are probably biased. Deal with it.
HootSuite, KISSmetrics, HubSpot and other trademarks and content excerpts belong to their rightful owners and are used in educational purposes under the fair use agreements.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Similar to Using twitter for marketing and outreach (20)
Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)ALATechSource
This document discusses using sign language in baby and toddler storytimes. It recommends choosing a few signs to use consistently in programs to stimulate language development and communication. Tips are provided on learning signs from various resources and practicing their introduction and use within storytime activities. Expanding sign language use can engage more participants, including those with special needs.
Dealing with Mental Health on the Front Lines: Part 1ALATechSource
This document discusses mental health issues and resources for dealing with them. Some key points:
- About 1 in 5 U.S. adults experience mental illness each year, with the most common being anxiety disorders, depression, substance abuse, bipolar disorder, and eating disorders.
- However, 60% of Americans with mental illness receive no treatment, resulting in lost productivity costing $105 billion annually.
- Groups more likely to experience issues include women, non-managers, and non-profits, while groups less likely are older adults, children, homeless/poor, first responders, and military.
- Reasons for not seeking treatment include stigma, lack of awareness, denial, and lack of resources.
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)ALATechSource
This document discusses resources and instructional strategies for serving youth with autism spectrum disorder (ASD) in libraries. It identifies various print and digital resources that work well for youth with ASD, including predictable books, formulaic series, non-fiction, rhyming books, and periodicals. Effective reading strategies include using word games, modeling think-aloud reading, and creating picture books. The document also discusses instructional strategies like direct instruction, discrete trial training, constructivist approaches, and ensuring accessibility for visual and language issues. It emphasizes the importance of collaboration, establishing routines, and incorporating the youth's interests.
Using Visual Arts in Early Childhood ProgrammingALATechSource
This document provides guidance for using visual arts in early childhood programming. It discusses the benefits of art for young children, including developing motor skills, cognitive abilities, and social-emotional skills. Four art projects are described in detail with supply lists, instructions, video demonstrations, and book connections. The projects allow for open-ended creative expression and include silly face paintings, crumpled flower collages, twirling sculptures, and action painting. Resources for further planning arts activities for toddlers and preschoolers are also provided.
Serving Children with Autism Spectrum Disorder (Feb. 2019)ALATechSource
This document discusses strategies for libraries to better serve people with autism spectrum disorder (ASD). It begins by outlining the learning objectives and providing background on the increasing prevalence of ASD. It then discusses the characteristics and challenges of individuals with ASD, including sensory and developmental issues. The document outlines strategies libraries can use to create a more inclusive and supportive environment for those with ASD, such as establishing predictable routines, addressing sensory needs, providing social supports, and ensuring instruction is explicit and literal. It emphasizes the importance of collaboration and addressing the full scope of deficits associated with ASD.
Laura Solomon introduces her Library Website Rehab program, which helps libraries address common people challenges with their websites. These challenges can include not knowing what to fix, how much to fix, what to prioritize, or who will do the work. The program uses an interactive four-part event approach led by Laura and her team to help libraries assess and improve their websites. Interested libraries can register at the provided URL.
Taking STEAM Programs to the Next LevelALATechSource
This document outlines Amy Holcomb's presentation on taking steam programs to the next level. The presentation defines steam learning and discusses the benefits of steam programs in libraries. It also provides examples of structured and unstructured steam activities for different age groups, including multi-day bootcamp programs. Resources for steam learning are shared, and the presentation concludes with a question and answer session.
Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)ALATechSource
This document provides guidance and recommendations for creating a digital media space for teens at a library. It discusses the importance of mentorship and designing programming to support diversity and multiple literacies. Specific recommendations are made for workshop structures, partner programming, volunteer opportunities, and evaluation methods like badges and a teen media awards program. Equipment suggestions include video cameras, audio equipment, 3D printers, and software like Adobe Creative Cloud. Guidance is also given on grant writing and leveraging free online resources. The overall recommendation is to focus on relationships and community building rather than just transactions to better serve the community.
Creating a Social Media Policy for Your Library (January 2019)ALATechSource
The document discusses the importance of organizations having social media policies to protect their reputation and avoid legal issues, even if they do not currently have a social media presence. It provides examples of what should be included in a policy, such as guidelines for employee behavior online and protection of intellectual property. While some argue that formal policies are unnecessary, the document emphasizes that as social media becomes more integrated into workplaces, organizations need rules to define appropriate use and avoid potential problems stemming from employee social media use.
Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)ALATechSource
The document discusses creating a digital media space for teens at the library. It outlines the background and theory behind developing a mentor-driven program like The Labs at the Carnegie Library of Pittsburgh. The program is based on 3 levels of engagement - hanging out, messing around, and geek out. The document emphasizes that mentorship should be at the heart of the program and focuses on building relationships and community. It also discusses how the program can help address equity issues in the city by providing caring non-parental adults and spaces for informal learning to explore interests.
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...ALATechSource
This document provides a summary of training topics related to homelessness, including:
- An overview of different types of homelessness and how trauma can impact brain development and behavior.
- A discussion of how traits like mental illness, substance abuse, and trauma history lower the effectiveness of punishment-driven enforcement when working with people experiencing homelessness.
- An introduction to using empathy-driven and relationship-based approaches, like building trust through compliments and acts of service, rather than threats or punishment.
- Tools and techniques are presented for using psychology and neurochemistry to develop relationships, build voluntary compliance, and resolve issues in a compassionate manner.
Fake News, Real Concerns: Developing Information-Literate Students (December ...ALATechSource
This document is a presentation by Donald A. Barclay on improving information literacy in the age of social media. It begins with introductions and defines fake news and challenges of the information age. It discusses how people often overestimate their ability to evaluate information. It then covers practical approaches to addressing fake news like fact checking and critical thinking. It suggests teaching information literacy concepts across curriculums and prioritizing the evaluation of information. The presentation concludes with examples of pro-smoking fake news memes to show how misinformation can be created and spread.
Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)ALATechSource
This document discusses programming for the LGBTQIA+ community at libraries. It begins with introducing Jessica Jupitus as the deputy director of library services. It then provides questions to consider when thinking about the kind of community you want to live in and how to create change. The document lists resources for library professionals on transforming communities and engaging in turning outward practices. It ends by inviting questions about programming for the LGBTQIA+ community.
Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)ALATechSource
The document summarizes a library director bootcamp session covering building, insurance, and legal topics. It discusses doing walkthroughs of library buildings to understand maintenance systems, contracts, and emergency plans. It also covers different types of insurance like liability, flood, and personnel insurance. The session discusses factors to consider when hiring an attorney like cost, experience, and specialization. It provides examples of when a director should contact an attorney, such as for personnel issues, contracts, or lawsuits. The document encourages directors to continue learning through conferences, online courses, and networking with other professionals.
Engaging Learners through Active Instruction and AssessmentALATechSource
This document summarizes a presentation on engaging learners through active instruction and assessment. The presentation aims to help instructors create a welcoming environment, use interactive exercises, and empower students. It provides tips for instructors such as making early contact with students, using validating language, displaying vulnerability, giving feedback, and providing opportunities for student engagement through techniques like think-pair-share activities. The presentation emphasizes building rapport, challenging students appropriately, and demonstrating the value of course content to motivate learning.
Library Director Bootcamp: Getting the Skills You Need, Part 2 (Nov. 2018)ALATechSource
This document summarizes a session on personnel from a library director bootcamp. The session covered topics like interviewing, compensation, benefits, onboarding and training, evaluating employees, disciplining employees, and personnel policies. Attendees participated in discussions about how they currently handle areas like training, benefits offered, and using personnel policies. The session provided an overview of important personnel-related terms and areas for library directors to understand when managing human resources.
AL Live: What Do the Midterms Mean for Your Library? (November 2018)ALATechSource
The document summarizes a discussion between Jim Neal, Alan Inouye, Vic Klatt, and Gigi Sohn on the implications of the 2018 midterm elections for libraries. They discussed the general political outlook following the elections, potential impacts on federal funding, telecommunications policy, copyright law, internet regulation, and the importance of library advocacy. The discussion provided an overview of key issues facing libraries in light of the change in congressional control.
Library Director Bootcamp: Getting the Skills You Need, Part 1 (Nov. 2018)ALATechSource
This document summarizes a library director bootcamp session about financials and boards of trustees. The session covered where library revenue comes from (mostly taxes), how to create a budget by reviewing data and future needs, and the roles and responsibilities of library boards and directors. It discussed challenges like unclear roles but also how strong communication and understanding different viewpoints can foster good board relations.
Prepare for the Future: Tech Strategies You Need to Know (November 2018)ALATechSource
The document discusses emerging technologies and their impact. It begins with a brief history of technological laws like Moore's Law. It then covers topics like local vs cloud computing, algorithms and filters, privacy issues, and the growing Internet of Things. The document also examines artificial intelligence, machine learning, augmented and virtual reality. It raises concerns about data manipulation and deepfakes. In conclusion, it emphasizes that the technological changes of the next 20 years will vastly exceed the last 20 years.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
2. “Build it, and they will
come” only works in
the movies. Social
Media is a “build it,
nurture it, engage
them, and they may
come and stay.”
-Seth Godin
37. “Just be nice, take genuine
interest in the people you
meet, and keep in touch
with people you like. This
will create a group of
people who are invested in
helping you because they
know you and appreciate
you."
— Guy Kawasaki
64. Goals determine success
• Regularly engage users
• Increase awareness of library
resources and services
• Support users by paying
attention to and fixing issues
• Learn and improve twitter
content over time
Some samples
75. What this workshop covered
Measuring and sharing succes
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet
76. How can you squander even
one more day not taking
advantage of the greatest
shifts of our generation? How
dare you settle for less
when the world has made it
so easy for you to be
remarkable?
-Seth Godin
77.
78. • Best time to post to social media
• Search Twitter by location
• Maximizing your tweets infographic
• champlib/favorites
• Champlain College ACRL Excellence
in Academic Libraries Award
Application
References & Resources
79. CREDITS
• Flickr/busy mind/sarah G
• Flickr/*twitter*/anokarina
• Flickr/thumbs up/anthony kelly
• Flickr/Buy Now/edkohler
• Flickr/Superbokehtheorie/eriwst
• Flickr/DSCF0678/KellyK
• Flickr/db9_dash/Matthew Hine
• Flickr/Contando Dinheiro/Jeff Belmonte
• Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell
• Flickr/Calendar*/Dafne Cholet
• Flickr/time/János Balázs
• Flickr/ // /romana klee
• Flickr/Winston retrieves the news/carterse
• Flickr/CLOSED/Ben Husmann
• Flickr/HA1-000602/Highways Agency
• Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain
• Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee
• Flickr/Slapsticks/FaceMePLS
• Flickr/Picture Frames at Photo LA/Ricardo Diaz
• Flickr/Fortune cookie says: To succeed, you must share/opensource.com
• Flickr/Abacus/Sami
• Flickr/Ruler/Scott Akerman
• Flickr/Bag Piper…/Thomas Leuthard
Editor's Notes
BE EXCITED!!!!I’m really excited to be talking with you today. I’m Andy Burkhardt, Assistant Director for Digital Strategy at Champlain College – Been tweeting from @champlib since August 2009
Start with a quote from the prolific, insightful marketing expert Seth GodinLike anything worthwhile, maintaining a social media presence takes effort, but it will be worth it if you do put in the workThe work is not just doing another technology thing. Brian Solis a well known author and digital analyst says that social media is a lot more about psychology and sociology than technology.Social media is doing the work of libraries simply in another medium. It’s connecting people and information, it’s building relationships, it’s creating conversations and it’s doing the work of furthering lifelong learningThis presentation will talk about how to do some of that building, nurturing and engaging (not just building) so it can save you time and so it won’t be too difficult and also so you can serve your users well.
This presentation takes your account to the next level. It’s a supercharge for your twitter account. Not just “get on twitter” or setting up an account, but how to manage it, how to be aware of conversations and how to nurture it and engage users.
It’s important to start with why, it informs everything elseDashboards help you manage the glut of info on twitter, save you time, and allow you to manage your entire social media presence in one placeWhat and how are informed by the why, but these are strategies and types of things you can tweet to keep your audience engagedAnalytics and using and saving tweets to tell stories and demonstrate value
It’s important to start with why, it informs everything elseDashboards help you manage the glut of info on twitter, save you time, and allow you to manage your entire social media presence in one placeWhat and how are informed by the why, but these are strategies and types of things you can tweet to keep your audience engagedAnalytics and using and saving tweets to tell stories and demonstrate value
I think asking WHY is so important, whether it’s maintaining a Twitter presence or doing reference or implementing a new service. It informs the how and the what.
Social media is another way that you can get into contact with your patrons. Contacting younger people is becoming increasingly difficult since a growing number of them believe that email is dead. Instead they use instant messaging, Facebook, or SMS. It’s a change in our way of thinking since many of us still do business primarily through email, but it’s necessary to recognize this new trend.
People are talking about your library on the web and in different social media channels. They’re saying both good things and bad things. One of the most important tenets of customer service is to be responsive to your users’ concerns or praise. Recognize them and show that you’re interested in and care about their opinions. There’s no controlling what is said about your library anymore, but you can influence the message that comes across.
Your library likely already markets its services or events using traditional media: fliers, bookmarks, announcements in calendars of events, newspaper ads, press releases, etc. Social media is simply another form of media that you can use to get your message out there. Millions of people use social networks and likely a large percentage of the population you serve does too. You’re missing out on a lot of eyes if you eschew social media.
Often people assume they know their user population. I know I do. But I’m also often very surprised at things I overhear or questions patrons ask. Social media allows conversations with your users, and these conversations often reveal important insights. Simply talking with people allows you to get to know them better, and more importantly, serve them better. Have conversations with patrons both in person and through social media. You’ll be surprised at what you learn.
You learn aboutJobs and internshipsCampus news and eventsWhat’s going onTwitter allows you to be more aware and more responsive!
BE EXCITED!!! Dashboards! If you are just going to Twitter.com you are missing a lot and probably spending more time than you need to managing social media.
There is tons of info on Twitter. You’ll never see it all and it can be overwhelming. Therefore, you need a system to manage streams of information and to help you manage your timeSOCIAL MEDIA DASHBOARD – Can be used for FB and other things too. This is what the Pros use. One stop shopping.
Manage multiple social media accountsfacebookTwitterGoogle+FoursquareWordpressLinkedIn
Post a linkAttach a photo or fileAdd your locationSet certain privacySave templates (closings, regular events or occurences)
Set date/time you want the post to go outYou can get an emailSet up a bunch of posts at onceSchedule posts for events or closings you know are coming upSchedule posts at the start of the week to make sure you have fresh content everyday!
The Why informs the what and how. These are the questions that people often ask. What should I post? How do I get engagement? How do I get more followers? Is anyone listening to me?
Philosophy of Tweeting. Principles and best practices. There are several different things that you should keep in mind and try to remember when tweeting.
Elaine Young says ask yourself “Is this going to add value to someone’s day?” It doesn’t have to be TONS of value, but instead of saying I’m eating out at Farmhouse tonight say “The special at Farmhouse tonight is…”
Don’t make it all about yourselfInteract with others, share others’ content, retweet, be generous and genuine
Guy Kawasaki (has over a million followers on Twitter)
This isn’t your official website. This is SOCIAL media. You are being a little less formal. You can post memes or humorous videos. You can have some personality in the way you tweet. Don’t hesitate to be playful and have fun.
The internet loves fresh content. You don’t need to be tweeting all the time, but you should commit to at least one tweet per day during the week. This is super easy seeing how you can schedule tweets. You can schedule them all at once in the beginning of the week and will have fresh tweets all week. I usually remember to schedule different events we want to highlight or things that are going on around campus.
Data from bit.ly link aggregation service: posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays. http://mashable.com/2012/05/09/best-time-to-post-on-facebook/
Analyzes when followers are online and what times will give you the most exposure.
#campchamp, #btv (local, campus, etc.)Buddy Media recently published a report titled “Strategies for Effective Tweeting: A Statistical Review.” Tweets with hashtags experience twice as much engagement than tweets without a hashtag
What are the things that I should post?
People turn to Twitter for real time information. If you are going to be closed or have an unexpected service outage you should definitely post it to Twitter, AND, keep people updated.
Annoying and unexpected things happen at the library, but you can make people less annoyed by updating them and letting them know you’re keeping an eye on the situation or fixing it.
People are more likely to respond to a question than just a statement. And people like sharing their opinion.
I was talking earlier about creating awareness of what’s going on through searches and columns. Find questions through searches!
This question was not addressed to the library, but I was able to help because of the awareness I created.You can be doing reference through Twitter and it can be even more proactive.
Marketing! Libraries are doing amazing things! You have to tell your story! You shouldn’t be using Twitter as a bullhorn, but it is OK to promote the library and build awareness of your awesomeness as long as your adding value to people’s day.
Images are really powerful. If a picture is worth a thousand words, then you’ve dramatically increased your twitter post from a mere 140 characters. You get a lot more engagement with images. In the statistics I see that some of our best performing tweets are images. They’re the ones that get favorited and shared.
If you ever have an opportunity to share anything with cats, take it. On the internet it is sure to get retweeted, reblogged, reposted, and shared widely.
Using Twitter data and analytics to see the quanitative side of what’s going on, but also capturing and sharing the qualitative side which can be really powerful. With data, both numbers and examples/anecdotes, you can demonstrate value, understand if you are meeting your goals, or learning from the past and improving.
DON’T go through the process of setting up ads (unless you want to). There’s a link on the top left that says “Analytics”
You can see how many followers you have over time, you can also see demographics and interests of your followers. These can help you tailor your tweets and give you ideas. The amount of followers can also help you understand how aware your users are or if you are increasing awareness of the library. BUT number of followers should not be the BE ALL END ALL metric. You can also download all of this into a CSV file which you can manipulate in excel.
You can see really well how much engagement you get over the last few weeks. How many new follows or unfolows, how many mentions, how oftern things are retweeted, favorited, replied to, or clicked on. Really robust. Analytics are the most important for LEARNING.
Analytics are the most important for LEARNING. Use those analytics to craft better tweets. Look at things that work and don’t work and put your effort there.
In addition to quantitative information you want to make sure that you are collecting and thinking about qualitative data. Use your favorites to save positive or important tweets. Tweets that you really like or that tell a good story. You can use them in staff meetings or in talking with faculty members. You can use them a lot of places, but it’s important to save them.
These are all tweets that we used in our ACRL award application. We asked the students and professors first.
This is a quote that related to libraries.
It’s important to start with why, it informs everything elseDashboards help you manage the glut of info on twitter, save you time, and allow you to manage your entire social media presence in one placeWhat and how are informed by the why, but these are strategies and types of things you can tweet to keep your audience engagedAnalytics and favoriting tweets. Using quantitative and qualitative information to tell stories, demonstrate value, and improve.
Libraries are already amazing places with helpful geniuses clambering over each other to help. We inspire curiosity and are champions of lifelong learning. We provide opportunities for accomplishment and creation. We foster community and connection. And at our best we provoke enlightenment, and wonder. There are more tools at our disposal and we should be using them to be remarkable and help our patrons be remarkable.