The document discusses best practices for using social media in public relations. It provides tips on engaging with journalists and bloggers on various social media platforms like Twitter, Facebook, LinkedIn, YouTube and Flickr. Specific tips include being authentic, commenting before pitching, finding reporters through hashtags and following industry experts. The document also discusses how to create an effective pitch and highlights resources for social media in public relations.

1. Social Media: Intro to Media Relations May 12, 2010

2. Presenter: Debbie Friez Vice President, Major Accounts, Burrelles Luce @dfriez

3. AGENDA Social Media Best Practices Blogger Relations Finding Media Contacts The Relationships The Pitch Promoting AAA

4. 4 “TIPS” ON SOCIAL MEDIA #1 Be Unique

5. #2 Be Authentic 4 “TIPS” OF SOCIAL MEDIA

6. #3 Be a Student 4 “TIPS” OF SOCIAL MEDIA

7. #4 Be a Teacher 4 “TIPS” OF SOCIAL MEDIA

8. SOCIAL MEDIA ETIQUETTE GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper Twitter etiquette – a blog post by Chris Brogan: http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-gui de/

9. PITCHING BLOGGERS Comment first, pitch later Only pitch information relevant to the blog Tell the blogger why they care Personalize Keep it short Goodies welcome Offer an exclusive Courtesy of Confessions of a PR Gal: Sarah Helfgott’s Blog http://sarahhelfgott.com/2010/05/05/10-tips-for-pitching-bloggers/

10. FINDING REPORTERS ON SOCIAL MEDIA Facebook LinkedIn YouTube Flickr Muck Rack Twitter

11. FACEBOOK OPPORTUNITIES You can ask to “friend” a reporter, but don’t do so “blindly” Look for key media fan pages Join like-minded groups Be a good friend/fan Don’t post pitches to wall Offer additional information

12. LINKEDIN TO THE MEDIA Connect with key reporters Search for travel reporter reaped over 10,000 results Learn more about those you are pitching Use messages to send targeted pitches Share news Join like-minded groups

13. YOUTUBE Second most used search engine and #1 for Millennials Post useful, interesting video Connect video to other social media platforms

14. FLICKR A picture is worth a thousand words Helping your SEO Link to other Social Media sites

15. TWITTER TACTICS Follow key reporters Use the “Find People” Link to search for key reporters/editors Twitter Lists @eyeonfda/reporters-on-twitter mashable.com/twitterlists/list/mashable/journalism/ tweepml.org/TheTravelEditor-s-travel-writers-on-Twitter/ listorious.com/TravMediaUSA/travel-writers

16. TWITTER TACTICS Monitor important key terms Search resources - www.socialmediatoday.com/SMC/189327 Use hashtags Follow relevant hashtags Aggregate information Join a discussion

17. WHAT’S BEING SAID ABOUT YOU?

18. HELPFUL HASHTAGS FOR PUBLIC RELATIONS PROFESSIONALS PR Industry: #PRSA #pradvice, #prexpert #PRSSA , #Printern, #entrypr Media: #journalism, #newspapers, #media Chats: #Journchat, #PR20chat, #solopr, #PRStudChat, #blogchat Industry hashtags: #travel Events: #Blogher09 (example), #sweepstakes, #giveaways #contest

19. WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? @helpareporter @ProfNet @journalistics @themediaisdying @MuckRack Your competitors Reporters and bloggers

20. TWEETING ETIQUETTE DO’s, DON’Ts AND MAYBE’s It’s quality, NOT quantity Test links Don’t argue Inform; Don’t sell Attribute Don’t RT everything Offer value Don’t auto-DM Don’t re-post something immediately http://www.glassonionblog.us/

21. BE A THOUGHT LEADER Knowledgeable Aware Interesting Innovative Engaged Accessible

22. GETTING ATTENTION Write good headlines Provide links Do your research Showcase expertise

23. WHAT’S HOT? Trending Topics

24. PITCHING BEST PRACTICES Listen to their needs Use DM wisely and sparingly Find a way to give the information without giving away the scoop

25. GOOD PITCH

26. PITCHING RESOURCES Media Survey 2010 Reports on Journalists PR Practices: wiredprworks.com/2010/04/media-survey-journalists-pr-social-media/ Twitter Pitching Etiquette…: thecommscorner.blogspot.com/2010/04/twitter-pitching-etiquette-what-works.html

27. IMPORTANT REMINDERS Don’t send multiple requests to one reporter/blogger on multiple platforms. Be courteous Be friendly, but not informal.

28. Good customer service leads to good PR Burrelles Luce using Twitter to solve a client issue USING TWITTER FOR PUBLIC RELATIONS

29. TAKING IT OFFLINE Conference Tweet-ups Tweetchat.com (conducting and following chats) whatthehashtag.com (produce a transcript after the interview)

30. Q&A TIME

31. CONTACT INFO Debbie Friez Vice President, Major Accounts Burrelles Luce [email_address] 800-631-1160 x1852 Twitter: @dfriez LinkedIn: dfriez BLOG: w ww.burrellesluce.com/freshideas

32. MORE RESOURCES Learn more: Free downloads and Burrelles Luce BLOG Fresh Ideas www.BurrellesLuce.com/resources www.burrellesluce.com/freshideas