Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
#10NTC Social Media Basics for Nonprofitsguest7a83015
You've heard of Facebook, Twitter, and LinkedIn, but want to put it to work for your nonprofit? Get the tools you need to get started in social media to build donations, awareness and advocates.
Takeaways:
1. Learn the basics about the most popular social media platforms
2. Measurement tools to share social media engagement with board and staff
3. Ask social media pro your questions
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Building a Social Media Strategy for Suicide Prevention: Guidelines for Effec...Nedra Kline Weinreich
Presentation at American Association of Suicidology Conference
April 10, 2014
Nedra Kline Weinreich
TEAM Up (Tools for Entertainment and Media) Project
Entertainment Industries Council
http://www.eiconline.org/teamup
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
#10NTC Social Media Basics for Nonprofitsguest7a83015
You've heard of Facebook, Twitter, and LinkedIn, but want to put it to work for your nonprofit? Get the tools you need to get started in social media to build donations, awareness and advocates.
Takeaways:
1. Learn the basics about the most popular social media platforms
2. Measurement tools to share social media engagement with board and staff
3. Ask social media pro your questions
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Building a Social Media Strategy for Suicide Prevention: Guidelines for Effec...Nedra Kline Weinreich
Presentation at American Association of Suicidology Conference
April 10, 2014
Nedra Kline Weinreich
TEAM Up (Tools for Entertainment and Media) Project
Entertainment Industries Council
http://www.eiconline.org/teamup
Presentation at DIY Days, Los Angeles, CA, October 28, 2011
Nedra Kline Weinreich
Weinreich Communications
www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Nedra Kline Weinreich
Weinreich Communications
Pre-conference Workshop at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 7, 2012
Transforming Media Messaging About Mental Illness Through News, Entertainment...Nedra Kline Weinreich
Presentation by Nedra Kline Weinreich
Weinreich Communications / Entertainment Industries Council
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Transmedia Storytelling for Health: An Integrated Behavior Change ModelNedra Kline Weinreich
Nedra Kline Weinreich
Weinreich Communications
Downloadable poster presented at the National Conference on Health Communication, Marketing and Media (August 21, 2013)
Nedra Weinreich's talk from the Inspiration Shop session at the National Conference on Health Communication, Marketing and Media (August 21, 2013).
The format was a 5 minute presentation consisting of 10 slides, with 30 seconds per slide.
Transmedia Storytelling for Mental Health Discrimination Reduction and Socia...Nedra Kline Weinreich
Presentation at YTH Live Conference
April 7, 2014, San Francisco, CA
Nedra Kline Weinreich
President, Weinreich Communications
www.social-marketing.com
Using Social Media for Good: Mental Health, Suicide Prevention and BeyondNedra Kline Weinreich
Nedra Kline Weinreich
Entertainment Industries Council, Inc.
Presented at the Journalism Association of Community Colleges Conference at Cal State Fullerton
October 11, 2013
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Tools and Tactics for Engaging Your Supporters with Social MediaNedra Kline Weinreich
Nedra Kline Weinreich
Weinreich Communications
Presentation
California Assn of Hospitals and Health Systems
Healthcare Volunteer Leadership Conference
February 23, 2011
www.social-marketing.com
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Nedra Kline Weinreich
Weinreich Communications
Presented at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 11, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Attracting and Retaining Teens on a Health-Focused Online Social Network: Wha...Nedra Kline Weinreich
Nedra Kline Weinreich
Weinreich Communications
Presented at the National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Presentation given to academic/medical researchers on behalf of the Hartford Foundation to illustrate how social media can assist in their professional development.
Nedra Weinreich
Weinreich Communications
http://www.social-marketing.com
weinreich@social-marketing.com
Twitter @Nedra
Teen2Xtreme: Using Social Media to Improve Adolescents' Health LiteracyNedra Kline Weinreich
Presentation at CDC's National Conference on Health Communication, Marketing and Media 2010
Atlanta, GA
August 17, 2010
Contact:
Nedra Weinreich
Weinreich Communications
www.social-marketing.com
weinreich@social-marketing.com
Nedra Kline Weinreich
Weinreich Communications
Presentation
California Assn of Hospitals and Health Systems
Healthcare Volunteer Leadership Conference
March 17, 2010
www.social-marketing.com
Created by Nedra Kline Weinreich
Weinreich Communications
www.social-marketing.com
Worksheet based on concepts from the Design With Intent Toolkit v.0.9 by Dan Lockton, David Harrison and Neville A. Stanton
Download the toolkit here: www.designwithintent.co.uk
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
4. Where are you with…
Twitter
Facebook
Tumblr
Blog
Instagram
Pinterest
YouTube
Vine
LinkedIn
Google Plus
Snapchat
Mobile apps
5.
6.
7. Marketing is dead.
We need to create
movements instead.
-Kevin Roberts
Worldwide CEO of Saatchi & Saatchi
Photo:
8. Campaigns have a beginning and an end.
Movements go on as long as kindred spirits
are involved.
Campaigns are you talking about yourself.
Movements are others talking about you.
Campaigns are “you vs. us.”
Movements are “let’s do this together.”
- Brains on FirePhoto: http://www.flickr.com/photos/dos82/2204952374
19. Magic T of Marketing
(Steve Rubel)
• Mainstream media = REACH
• Social media = DEPTH/ENGAGEMENT
20. Social Media Outcomes
• Listening and learning
• Building relationships
• Building awareness of issue
• Improving reputation of
organization
• Motivating content generation
by supporters
• Increasing relevant visitor
traffic/page rankings
• Increasing perceptions of
social norms
• Social support
• Taking action
Photo: http://www.flickr.com/photos/theparadigmshifter/85540112/
35. Metrics for Social Media
• Social actions (likes/followers, comments,
user content, shares, ratings)
• Mentions (blogs, Twitter, Facebook, etc.)
• Website activity from social media
(pageviews, unique visitors, time on site)
• Survey results (KAB, relevance, credibility)
• ROE (Return on Engagement) = cost per
action
40. What can you do with
social media?
Communicate
Converse
Connect
Collaborate/Co-Create
Consumer Research
Collect/Categorize
Collective Wisdom
Customize
Customer Service
Community
48. “…It’s only our own
reactions that we have
any kind of control
over... I cannot stop
other people from doing
what they want to do.
There is no control of
others. I wonder how
many people realize
that.”
-Geoff Livingston
Photo: http://www.flickr.com/photos/flyzipper/132685095/
64. Anatomy of a Tweet
Retweet Twitter Name Mention/Reply
Shortened
URLHashtag
Account
Click to
Reply/Retweet/Favorite
Timestamp/P
ermalink
65. Building Your Twitter Community
Use your profile to shine
Provide value to your followers
Follow people in your community
◦ Partners/supporters/people talking about
your issue or organization
◦ Use Twitter lists, WeFollow, local Twitter
Search (search.twitter.com – advanced search)
Reach out to followers
Retweet useful information from others
74. Facebook Pages
Offer interesting, shareable information
Let people stay on Facebook – post
photos, videos, etc. on page
Actively manage your community by
encouraging comments, interaction
Give people a reason to “like” your page
When you have 25 “likes,” grab your alias
URL (i.e., facebook.com/GeneralHospital)
Let your email contacts know about your
Facebook page (“Tell Your Fans”)
75.
76. LinkedIn
Create a company page to provide
information about your
organization
Create a group for supporters and
staff to network
Answer questions relevant to your
organization’s priorities
Focus on professional networking,
identifying funding/sponsorship
contact, new employee hiring
77.
78. YouTube / Online Video
Set up your own channel on
YouTube
Create short (1-2 minute) stories
Good audio is critical
Compelling content – emotional,
interesting, funny, surprising
Viral is an outcome, not an
attribute
79. Google Plus
Allows more control over who sees
what in your stream
Can share long or short posts
Create organizational pages like FB
Real names required
Hangouts allow up to ten people to
video chat
Increases chances of coming up in
Google search results
80. Pinterest
Visually based - lead with images
Primarily female demographic
Make sure pin links back to the
original site – great for traffic
generation
Content is easy to share
Can have multiple contributors
Include compelling photos in all of
your content to encourage pinning
81. Instagram/Vine
Photo/video storytelling
Use hashtags
Video – think in quick bites
◦ Instagram – 15 seconds
◦ Vine – 6 seconds
Set a tone/personality
Use for contests, participatory
activities
83. Issues to Consider
Purpose
Audience
Voice - who will be blogging, writing style,
team?
Resources - time, enthusiasm
Blog Management - comments, guidelines,
calendar
Images - sources, copyright
Tracking - metrics, tools
84. Blog Post Types
Educational
Call to Action
Tips
News
Commentary
How-to
Resources
Lists
Interview
Personal story
Ask a question,
gather responses
Photo/video blog
Ongoing feature
Guest blogger
Event
planning/recap
85.
86. When Should You Respond to
What You “Hear?”
• Say “thank you” for
passing on info/
compliments
• Answer complaints/
misinformation about
your org or activities
• Add something of value
to the conversation
• Trolls
• Directed to other
organizations
• People from outside
your local community
(unless you have
capacity)
Respond to: Do Not Respond to:
87.
88. Get in touch!
Nedra Kline Weinreich
Weinreich Communications
www.Social-Marketing.com
weinreich@social-marketing.com
Phone 310.286.2721
Twitter @Nedra