This document appears to be a presentation on information architecture and content strategy. It introduces the presenter, Karen McGrane, and acknowledges the source of a concept image. It then discusses information architecture, visual design, interaction design, and content. Some key points made include discussing why content strategy is important now and how it has changed from static to dynamic, centralized to decentralized, etc. It outlines how information architecture, user experience, content management, technology, marketing, and content strategy relate. It proposes naming pain points and defining processes. Finally, it depicts a user experience design process map.
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!
I plan to walk through multiple patterns of failure and how product owners are controlled/ liberated by the organizational culture and vice-versa both in start-up environments as well as in medium and large sized organizations.
Socially synergistic enterprises 10 june m. baronMarcel Baron
Presentation I used at the 5th Annual New Product Development Strategies Amsterdam.
The GTO charts are whitened intentionally you can download content from the IBM site use the link.
Is Agile getting in your way, got you confused? Requirements vs. User Stories, Product Managers vs. Product Owners, MRDs vs Backlogs, Epics, Goals, Themes, all a mystery to you? How does Product Management's role change and how do we continue to be the "President of the product" as development moves to Agile or Scrum? Why are Product Managers so confused?
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!
I plan to walk through multiple patterns of failure and how product owners are controlled/ liberated by the organizational culture and vice-versa both in start-up environments as well as in medium and large sized organizations.
Socially synergistic enterprises 10 june m. baronMarcel Baron
Presentation I used at the 5th Annual New Product Development Strategies Amsterdam.
The GTO charts are whitened intentionally you can download content from the IBM site use the link.
Is Agile getting in your way, got you confused? Requirements vs. User Stories, Product Managers vs. Product Owners, MRDs vs Backlogs, Epics, Goals, Themes, all a mystery to you? How does Product Management's role change and how do we continue to be the "President of the product" as development moves to Agile or Scrum? Why are Product Managers so confused?
Our social media offerings help global brands to actively engage, encourage consumer communities and virally propagate the brand message as brand advocates.
TZ is an consulting firm in product development, focused on the fields of motorized transport, motorcycle and electric vehicle development. We are a small team of experienced engineers with extensive international experience in product engineering and project management. Our professional record includes leading engineering and development consulting roles at some of the largest European automotive OEMs companies
Follow us at @TraZeless // Visit us at www.TraZeless.com
With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
CGAP and Grameen Foundation AppLab Money Incubator: Case Study Part 2CGAP
CGAP and the Grameen Foundation share insight from the concept development phase of the money incubator. Eight concepts were considered and tested by stakeholders and potential users. Four were shortlisted for validation. Two of these four were shelved for non-user related issues. Me2Me and Zimba were selected for development. Storyboards and simple prototypes aided the testing phase.
Our social media offerings help global brands to actively engage, encourage consumer communities and virally propagate the brand message as brand advocates.
TZ is an consulting firm in product development, focused on the fields of motorized transport, motorcycle and electric vehicle development. We are a small team of experienced engineers with extensive international experience in product engineering and project management. Our professional record includes leading engineering and development consulting roles at some of the largest European automotive OEMs companies
Follow us at @TraZeless // Visit us at www.TraZeless.com
With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
CGAP and Grameen Foundation AppLab Money Incubator: Case Study Part 2CGAP
CGAP and the Grameen Foundation share insight from the concept development phase of the money incubator. Eight concepts were considered and tested by stakeholders and potential users. Four were shortlisted for validation. Two of these four were shelved for non-user related issues. Me2Me and Zimba were selected for development. Storyboards and simple prototypes aided the testing phase.
•This is about the social issues which led to the many fatal diseases.
•It is an awareness program to integrate people to fight against social causes.
• Data and info graphics of health patients of different .types.
• It is about awaking people from the causes of major fatal diseases.
• Hope you will get a good message.
Ideas for design of complex transactions by @cjforms 2013Caroline Jarrett
A workshop at UX Cambridge 2013 #uxcam where we discussed design tips and ideas for tackling complex forms and transactions.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.
This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
Usability & Interface Design for HiTech ProductsPinkesh Shah
Slides from the Product Professionals Networking event hosted by AIPMM and Adaptive Makreting in Hyderabad, India on Feb 3rd.
Usability & Interface Design
www.adaptivemarketing.in
The Essentials of Great Search Design (ECIR 2010)Vegard Sandvold
Enterprise search is a wicked problem - a problem that can't be solved merely with clever algorithms, beautiful code and lots of data. It takes dialog and cross-diciplinary collaboration with stakeholders, users and techies to explore all the requirements for a possibly great enterprise search solution.
User experience (UX) is booming: employment, salaries, and the profile of the profession are all on the rise. But are we losing sight of what really matters?
Drawing parallels between the current boom in UX, Dutch tulip mania and Ireland's recent property boom, Morgan argues that UX is showing bubble-like properties, and that it needs to refocus on value and delivering meaningful results to business to remain relevant.
From the UX Masterclass, Johannesburg, March 2012
This presentation gives an overview of LatentView's capabilities and engagement model.
Follow us: linkd.in/2LatentView | Check out our Short Film! on.fb.me/SerialAnalyst
A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.
This is a high-level overview for planning R&D projects to reach an implementation phase within the internal organization.
All work shared here is non-sensitive intellectual property of all research partners involved.
Agile ProDUCT Management Essentials for ProJECT and ProGRAM ManagersRich Mironov
This September webinar for PMI’s Agile Community of Practice laid out the basics of tech product management, how it maps against project/program management, and how agile shifts these (traditional) roles.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
25. Current Site Audit
Stakeholder & Competitive &
User Interviews Market Research
Vision
Insight
Design
Development
QA
Requirements IA Design Creative
Design
Usability Testing Post Launch
Paper Prototype & Creative Comps Analytics Report
Test, Measure, and Optimize
26. User Experience Design Process: Critical Path
Kickoff
Project Initiation Initial Design Cyc l e Design Iteration / Testing / Itera
Meeting
Project is
Product Marketing
Prod. Marketing does P&L, content evaluation, Product Team meets -
inititated by Product creates materials that describe needs, goals,
Marketing with Prod. Mktg. feeds team Design presents functional
objectives, dependencies, partnerships, user flow, potential user
Program business issues and any other relev a n t any results from Marke t
Management scenarios and high level
content or functionality issues, pulls together Resear c h
screens need e d
cross-functional tea m Approval cycle h e r e
Feasability Studies / Field
Resear c h Expert advice on
Usability
What do Users w a n t previous research a n d feedback cyc l e
How do they want to do it Meeting new research need e d
(Usability Conceptual Phase) (Usability 2nd Phase)
coordinated by
Program
feedback cy
Management
UE Team member
Create D e s i g n
assigned to
Spec/Creative Rapid prototype for
Experience Design
project
Brie f proof of concept
attends meeting UE Team
Material is from and early testing w /
brainstorm with
Initial concept MRP/PRD and Early functionality usability
brainstorms wit h Takes input from Usability - led by
brainstorming notes designs and
all members as project team
Product Marketing to and other definitions of Could be paper
UE Team member assigned related to UI member
collect and gather requirements, distills pages needed for prototype, functional
to project design
requirements and info, looks at developed static HTML, Flash
what's the best
understand competitive functionality interaction,
Receives Requirements scenario fo r
competitive landscape landscape, rev i e w s Mockups/
Document use r s
scope in context of Wireframes as
Needs:
network and sit e image maps
List of team
precedenc e
members,
contact info, initial
schedule,
approval process
Initial exposure to
(people)
scope of design and
functionality
HTML
Assess techn i c a l
limitations and
alternatives
Engineering
Engineering might
begin coding
work from initial
functionality
spe c s
Credits: Erin Malone: Designed for AltaVista November 10, 2000
15
27. Refinement / Copy / Final Visual Design / Robust Testing Production Build / Reviews / Design Team Sign Offs
Product Team meets - Product Team meets -
Design meeting with Hand off to
Product Marketing, Product Team production,
Engineering, and Approval cycle here engineering and
Usability to review operations mode of
recommendations the product cycle
Detailed Product
testing - both for
functionality and
specific content and
visual design iteration cycle
iteration cycle
Design works w i t h
gn team Usability to provide Design team Final functionality &
storms, iterates prototype and presents visual design signoff
collaborates on guidance of what Refine Visual wireframes a n d User Ed. delivers all - Production
l representation Visual Design Experience priorities of direction, copy, mockups to Help text and - Engineering
nctionality and exploration, Design team discovery shoul d user instructions, production with full associate d - QA
en design s copy writte n review Visual be - i.e. business help and UI set of style specs screenshots a n d - Partner (if applicable)
can begin while and finetuned direction constraints, components as [font size & color, specs t o - Usability
flow a n d technical necessary line spacing, Production - Creative Director
ionality is constraints, colors, images, - Product Marketing
ing optional versions to links, etc] - VP (as necessary)
test
Production receives Production builds
approved mockups site and features
and works w i t h working wi t h
Design on product Engineering as
area as needed applicable
Engineering informs
Design if there are
changes, issues w i t h
planned functionality
15
28. An Example LEGEND MILESTONE
DELIVERABLE IDEA REVIEW CHECKPOINT
Product / Software / Web Design Process Guide KEY MEETING INFORM
PHASES concept discover definition refinement developmen
conceptual
MILESTONES start concept
approval
proposal approval and scheduling design
review
PRD
approval
UI design
approval
committed
schedule
Communicate business needs Communicate business needs Brand Positioning Review Promotional & Marketing Needs Business developm
& brand identity & brand identity
{
Mockups to marke
Note: In some companies these roles are
business
owners
encompassed by one person
Collect team input Product Roadmap Promotion plan
Describe problem or needs, Develop strategic rationale, business case,
proposed solution, and benefits. financial analysis, policy considerations,
implementation plans. Research: Solicit input from Business owners/ Point release plan
product Gather information for and
brands - contact other associated stakeholders
(legal, customer support, international)
manager create the Concept Document Gather supporting market research, etc.
Write Draft PRD and Review
Gather information for and create the Deliverables:
ROLES
Proposal Document
Project kickoff Product
Requirements
Document
Review user feedback on previous product Refine design concepts
(PRD) Wireframes and navigation maps
UI's and analyze competitive products. (authored by a
{
ui/id/ia Develop navigation model and Product Manager) Product prototype, e.g. paper, HTML, director, or flash
refine scenarios
design Provide input for level of effort
UI Design Approval
or two people. i.e. ui may do user research or visual designers may do ia, etc.
and
Idea Deliverable: Deliverable: Deliverable:
Define personas, usage scenarios, user Proposal Templates
Concept goals, and perform task analysis I T E R AT I O N S I T E R AT I O
Document Document Concept Design Review
&
Develop usage scenarios this step Navigation
and/or design concepts Concept
and / or may be (authored by
Note: In some companies these roles are blended into one
optional Design UI / ID / IA Design)
Provide input for level of effort Visual design explorations Refined Visual design explorations Art direction
Materials
Leads brainstorming Concept
(authored by
visual Prototype
blended design
design team)
Provide input for level of effort UCD research cont'd. (i.e. paper prototyping, Competitive usability testing Prototype usability test Prototype testing
participatory design, field studies, surveys,
etc.
Define personas, usage scenarios, user
user goals, and perform task analysis.
research
production Provide input for level of effort
credits Design based on earlier maps created by various UI design teams at America Online Incorporated. Revised and edited by Erin Malone, September 2003 for the AIfIA.
16
29. DELIVERABLE IDEA REVIEW CHECKPOINT
MILESTONE
KEY MEETING INFORM
inement development launch preparation post launch
RD UI design committed visual design beta launch
pproval approval schedule approval
Review Promotional & Marketing Needs Business development / partnering
Mockups to marketing
Product Roadmap Promotion plan
Point release plan
L
Evangelize
A Post mortem
U
Wireframes and navigation maps
Final product
Product prototype, e.g. paper, HTML, director, or flash Begin writing functional spec specification Design fidelity checks and bug fixes UI maintenance
& handoff to
UI Design Approval UI Revisions based on testing build team
N
Deliverable:
I T E R AT I O N S
Templates I T E R AT I O N S
&
Navigation
C
(authored by
UI / ID / IA Design)
Refined Visual design explorations Art direction Visual Design Approval Handoff to build team Visual maintenance
H
Competitive usability testing Prototype usability test Prototype testing Write/update test plans for final usability
Usability test release product
capture issues for next release
Focus Group, Field Studies,
Survey Analysis, etc.
Execute visual design Build/publish
Build HTML QA
16
30. PHASE 1 PHASE 2
Design Analysis Design Solutions
TSDesign User Experience Audit SM
Product Strategy and Product Design Strategy Blueprint* Technology Audit
description:
• an expert design analysis from the user’s perspective
description:
• define ‘what the product should be’ and ‘how it
1 understand 2 investigate 3 define users 4 qualify features
should work’
benefits: corporate mission persona user profiles user, feature, objective matrix
• benchmarks the effectiveness of your site based upon stated benefits: core competencies
• the achievement of clearly articulated, agreed- user profiles
business objectives for the site and your users corporate goals
• analyzes the design of the site to find out if the benefits of use
upon and aligned mission, core competencies,
culture and values User Personae &
corporate goals, and objectives for the site
are actually being delivered
Profiling Module speculate &
+ interviews
SM
skills and methodologies
• the articulation and understanding of your users,
• recommends methods for substantially improving your users
experiences and meeting future business objectives
their needs and and your business objectives for
knowledge capital and experience (UP&P) innovate
people, processes & technology
establishing and extending relationships
with each one stakeholders and initiatives
Intentional User Experience table •
TSDesign Analysis FrameworkSM
• the definition of the organizational resources enterprise-wide challenges competitive and comparative analysis experience brief:
1 Delivery of User Benefits The intended value the organization
required to build and maintain the site Internet objectives strategy story
and positioning
delivers to users and customers through its site.
• the creation of a detailed blueprint for design or customers and users
redesign:
The sequence of questions, prompts, and results - site organization (footprint) competitive landscape
2 Transaction Flow that make up a task. - useful and usable features and functions
for the users * workbooks not shown
The degree to which a site affords the user to easily - descriptions of intended functionality scope or
3 Navigation & Hierarchy navigate the environment and efficiently locate rele-
- messaging strategy rescope
relationship
5 7
vant content.
The representation and support of the identity,
• the receipt of a phased implementation plan with
associated costs innovate 6 refine describe
4 Visual Language brand and information architecture through
visual elements and overall style.
new ideas new footprint and reclustered content Product Strategy Blueprint/Functional Description
existing
Audit comments: and new
• Users arriving at the front page of the
site may not understand what information
is there for them.
technology
• The names of the sections do not give
users a path to follow to find the informa-
tion they need.
• No specific path has been established for
each user type. Users must use their best
judgement to find the information they’re
looking for and often may not be successful.
Identity and Visual Language Audit Visual Identity Systems visual language research
description: description:
• By collecting and reviewing print, other tangible artifacts and • establish, with the client, a shared
Web sites your company creates and disseminates, and understanding and common language for
corporate standards (if they exist) we can then distill the basis visual design and how it effectively
for the visual language to be developed that is consistent with communicates the brand
the company's identity and product brands. This work is • define a visual language for the site
continued in the Visual Systems Design phase. - logo, logotype systems
- typography
- grid system
- color palette
- imagery style and usage
benefits:
• provides the visual language components
with which to build the interface
17
31. ation
ng Interaction Design Information Architecture Interface Design Production
description: description: description: description:
echnology to • create seamless and consistent transaction flow • define site hierarchy • using the components, defined in the Visual Systems • create sample HTML files to illustrate page layout
ith client's • define widgets and technologies to best support • define navigation scheme Design Phase, create design styles for each page-type and design styles
the features and functionality • define hierarchy of information on pages needed to support interaction, navigation and hierarchy • deliver and present documentation
s • identifies content workflow and organizational • apply these design styles to page schematics • Interface QA / training
ical teams responsibilities and resources
usability testing usability testing
process overviews site maps schematic drawing digital sketches HTML interface files online styleguide
innovate
page schematics & content development
Discount Usability
scription:
testing to discover usability problems to provide
information to team to help detect and resolve
transaction flow and navigation and techinal
problems
17
34. Ron represents a flavorings manufacturer. One
of his big customers is in Burlington, VT, and he
visits their plant at least once every month or
two. Being a clever sort, Ron has emailed to
himself the hotel detail page for each of the
hotels he regularly visits. Prior to his trip, he
opens the email with “Burlington – Colchester”
as the subject, and clicks on the link to take him
immediately to the hotel detail page. He then
selects a non-smoking room with a king bed
Name: Ron Buckley from the list of room types, and is prompted to
Age: 47 enter his stay dates, which he does. From the
Family: Married, 2 children room detail page, he clicks “Reserve” to book a
Job: Manufacturing
Home: Port Washington, NY
room, enters his guest information and rewards
Income: $55,000/year number. When he prints out his confirmation to
Travel: 2-3 times per month conclude his transaction, he notes it took him
less than five minutes to complete.
20
35. Travel booking Boutique sites
engines deliver on style
aggressively preferences for
promote travelers in-the-
air + hotel deals know
Well-known
chains inspire Next-generation
loyalty through sites innovate to
brand experience provide an easier-
and rewards to-use interface
21
44. Within an hour, the angry calls started. Client received
hundreds of angry calls from franchisees the first day.
http://www.flickr.com/photos/schoppa/3148751414 28
45. Within an hour, the angry calls started. Client received
hundreds of angry calls from franchisees the first day.
Complaint call volume held steady over the next week
as people called back to check on status.
http://www.flickr.com/photos/schoppa/3148751414 28
46. Within an hour, the angry calls started. Client received
hundreds of angry calls from franchisees the first day.
Complaint call volume held steady over the next week
as people called back to check on status.
The client team was unprepared to make quick
changes to the content, and their slow response just
added fuel to the fire.
http://www.flickr.com/photos/schoppa/3148751414 28
47. Within an hour, the angry calls started. Client received
hundreds of angry calls from franchisees the first day.
Complaint call volume held steady over the next week
as people called back to check on status.
The client team was unprepared to make quick
changes to the content, and their slow response just
added fuel to the fire.
Site had to be rolled back to the previous version
while they came up with a plan to update the content.
http://www.flickr.com/photos/schoppa/3148751414 28
54. 7000 pages. The upside is that the second
45 people. launch was very successful.
Six weeks. Still, I can't say that I'd choose to
5400+ hours. do it that way again.
29
56. HOW TO THINK PAST TEMPLATES
_Talk about why it’s important to provide great
content. Even when people don’t want to listen.
30
57. HOW TO THINK PAST TEMPLATES
_Talk about why it’s important to provide great
content. Even when people don’t want to listen.
_Get content in the project plan, even if you’re not
responsible for it.
30
58. HOW TO THINK PAST TEMPLATES
_Talk about why it’s important to provide great
content. Even when people don’t want to listen.
_Get content in the project plan, even if you’re not
responsible for it.
_Scare people with the “giant spreadsheet of terror.”
30
59. HOW TO THINK PAST TEMPLATES
_Talk about why it’s important to provide great
content. Even when people don’t want to listen.
_Get content in the project plan, even if you’re not
responsible for it.
_Scare people with the “giant spreadsheet of terror.”
_Prototype and test wireframes and designs with
best and worst case example content.
30
60. HOW TO THINK PAST TEMPLATES
_Talk about why it’s important to provide great
content. Even when people don’t want to listen.
_Get content in the project plan, even if you’re not
responsible for it.
_Scare people with the “giant spreadsheet of terror.”
_Prototype and test wireframes and designs with
best and worst case example content.
_Start content migration early: first step, not the last.
30
64. I’m better at thinking about abstract
relationships between content types,
classification frameworks, metadata elements,
than I am at looking at the specifics of
content.
Dan Brown, Letter to a Content Strategist 34
71. HOW TO EVALUATE QUALITY
_Don’t just inventory: analyze your content. Don’t just
look at what you have, assess whether it’s any good.
40
72. HOW TO EVALUATE QUALITY
_Don’t just inventory: analyze your content. Don’t just
look at what you have, assess whether it’s any good.
_Have a strategy for how to persuade stakeholders
that your approach is valid.
40
73. HOW TO EVALUATE QUALITY
_Don’t just inventory: analyze your content. Don’t just
look at what you have, assess whether it’s any good.
_Have a strategy for how to persuade stakeholders
that your approach is valid.
_Conduct a gap analysis to compare what you have to
what you need.
40
74. HOW TO EVALUATE QUALITY
_Don’t just inventory: analyze your content. Don’t just
look at what you have, assess whether it’s any good.
_Have a strategy for how to persuade stakeholders
that your approach is valid.
_Conduct a gap analysis to compare what you have to
what you need.
_You can usability test content too.
40
75. 1. THINK BEYOND THE TEMPLATE.
2. EVALUATE CONTENT QUALITY.
3. PLAN FOR CONTENT CREATION.
41
76. WRITERS ARE LIKE DEVELOPERS.
THEY WORK BETTER WITH
DIRECTION.
42
77. Logo Features Browse Our Sites About Us Sign Up Login Support
Feature Name
Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Find out more about:
Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 43
78. Logo Features Browse Our Sites About Us Sign Up Login Support
Feature Name
PUT PRODUCT DESCRIPTION HERE esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Find out more about:
Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 44
82. HOW TO SPEC CONTENT
_Connect back to the overall brand and messaging
architecture.
46
83. HOW TO SPEC CONTENT
_Connect back to the overall brand and messaging
architecture.
_Direct the writer to appropriate source materials,
both online and offline.
46
84. HOW TO SPEC CONTENT
_Connect back to the overall brand and messaging
architecture.
_Direct the writer to appropriate source materials,
both online and offline.
_Guide selection of images, videos, and data
visualizations, if needed.
46
85. HOW TO SPEC CONTENT
_Connect back to the overall brand and messaging
architecture.
_Direct the writer to appropriate source materials,
both online and offline.
_Guide selection of images, videos, and data
visualizations, if needed.
_Indicate how often each content element should be
reviewed, edited, or deleted.
46
86. HOW TO SPEC CONTENT
_Connect back to the overall brand and messaging
architecture.
_Direct the writer to appropriate source materials,
both online and offline.
_Guide selection of images, videos, and data
visualizations, if needed.
_Indicate how often each content element should be
reviewed, edited, or deleted.
_Provide direction across channels: web, email, social.
46
87. 1. THINK BEYOND THE TEMPLATE.
2. EVALUATE CONTENT QUALITY.
3. PLAN FOR CONTENT CREATION.
4. DON’T FEAR NEW ROLES.
47
91. We don't need a Any backend
project manager. The developer should be
developers should be able able to crank out some
to manage themselves. HTML. HTML is easy.
Why do we even I don’t get why we
need different roles need a content strategist.
for interaction and Writers can make
visual design? spreadsheets.
51