User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter (@intelleto), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, April 27, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@trikro), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, April 27, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@trikro), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, March 17, 2012
Carbon Five, Santa Monica CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://lux4leanstartups4-eorg.eventbrite.com/
My presentation for AVATAR International Workshop: Added Value of Teaching in Virtual Worlds on Sept 13 and for the M2N4SL conference on Oct 27, 2011. The presentation discusses some preliminary findings from NVWN-Nordic Virtual Worlds Network, www.nordicworlds.net.
Conceptualizing the Maker: Empowering Personal Identity through Creative Appr...Binaebi Akah
This research thesis attempts to define an existing subset of end users as makers.
These makers bridge the gaps between technological gadgets, creative appropriation, and identity through their bricolage of hacking, crafting, online tutorials, and the materials and knowledge ready at hand. Further, in studying makers this thesis refers to the exploding online and offline culture of Steampunk as a case study.
What can the field of Human-computer Interaction learn from the Steampunk makers? What will you, as an interaction designer, do to empower and facilitate such personally identifiable creative acts?
What will you do to make appropriation possible?
What is UX? Where user experience begins and ends.100 Shapes
What actually is UX? Where does it begin and end?
The problem with ‘UX’ is that it has become a buzzword, a convenient catch-all for a set of issues that UX teams are commonly asked to deal with. We frequently hear ‘UX’ substituted for usability (“we need some UX testing”), user-centred design (“UX process”), wireframes (“when can I see the UX?”). Replacing ‘UX’ with ‘user experience’ in these examples doesn’t work. The idea that the experience of a product or service is affected by more than usability and wireframes is lost, and with it the opportunity to really understand and improve it.
User experience is everywhere
None of the factors listed above fall under the perceived ‘UX’ discipline, some of them are not even within the control of the business, but they are obviously part of the user experience. So, we have a discrepancy between what the UX team is expected to achieve (to define and manage user experience) and their actual remit (to define how users interact with the digital interface).
In order to achieve user experience greatness, every team needs to consider how their decisions affect the user’s experience of the product. Not just the obvious, direct implications for the current screen or process, but subtle effects elsewhere. What expectations does this set? And how is this experience affected by the user expectations set elsewhere?
This presentation explores these themes and the role that UX plays in product development.
Ladies that UX - CPH
We had our #2 meetup Wednesday, January 11th where we dived into the question "What the F*** is UX" and the different roles of the UX Designer.
The entire thing is always in a state of flux because the field of technology and people is always changing.
So look at this more as guidelines than something that's set in stone!
We want to thank Momondo for hosting us and their wonderful UX ladies to share insights into their work!
#LTUXCPH #CPHFTW
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
LUXr 1-day workshop, August 15, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@TriKro), Master Coach with LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup Hawaii, held in June 2012. The workshop is called Crushing the Boulder: User Experience in Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, March 17, 2012
Carbon Five, Santa Monica CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://lux4leanstartups4-eorg.eventbrite.com/
My presentation for AVATAR International Workshop: Added Value of Teaching in Virtual Worlds on Sept 13 and for the M2N4SL conference on Oct 27, 2011. The presentation discusses some preliminary findings from NVWN-Nordic Virtual Worlds Network, www.nordicworlds.net.
Conceptualizing the Maker: Empowering Personal Identity through Creative Appr...Binaebi Akah
This research thesis attempts to define an existing subset of end users as makers.
These makers bridge the gaps between technological gadgets, creative appropriation, and identity through their bricolage of hacking, crafting, online tutorials, and the materials and knowledge ready at hand. Further, in studying makers this thesis refers to the exploding online and offline culture of Steampunk as a case study.
What can the field of Human-computer Interaction learn from the Steampunk makers? What will you, as an interaction designer, do to empower and facilitate such personally identifiable creative acts?
What will you do to make appropriation possible?
What is UX? Where user experience begins and ends.100 Shapes
What actually is UX? Where does it begin and end?
The problem with ‘UX’ is that it has become a buzzword, a convenient catch-all for a set of issues that UX teams are commonly asked to deal with. We frequently hear ‘UX’ substituted for usability (“we need some UX testing”), user-centred design (“UX process”), wireframes (“when can I see the UX?”). Replacing ‘UX’ with ‘user experience’ in these examples doesn’t work. The idea that the experience of a product or service is affected by more than usability and wireframes is lost, and with it the opportunity to really understand and improve it.
User experience is everywhere
None of the factors listed above fall under the perceived ‘UX’ discipline, some of them are not even within the control of the business, but they are obviously part of the user experience. So, we have a discrepancy between what the UX team is expected to achieve (to define and manage user experience) and their actual remit (to define how users interact with the digital interface).
In order to achieve user experience greatness, every team needs to consider how their decisions affect the user’s experience of the product. Not just the obvious, direct implications for the current screen or process, but subtle effects elsewhere. What expectations does this set? And how is this experience affected by the user expectations set elsewhere?
This presentation explores these themes and the role that UX plays in product development.
Ladies that UX - CPH
We had our #2 meetup Wednesday, January 11th where we dived into the question "What the F*** is UX" and the different roles of the UX Designer.
The entire thing is always in a state of flux because the field of technology and people is always changing.
So look at this more as guidelines than something that's set in stone!
We want to thank Momondo for hosting us and their wonderful UX ladies to share insights into their work!
#LTUXCPH #CPHFTW
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
LUXr 1-day workshop, August 15, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@TriKro), Master Coach with LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup Hawaii, held in June 2012. The workshop is called Crushing the Boulder: User Experience in Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, July 18, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
Metrics for Online Retail (Shopify/.CO/Luxr webinar)LUXr
We discuss the three key metrics that online retailers should be watching and pushing and why they're important. We also cover a simple framework for making experiments to help drive those numbers.
Become a Stickynote Ninja, workshop [UX Week 2008]LUXr
An old workshop, but evergreen content. The power of the stickynote just keeps growing. This workshop was originally presented at Adaptive Path's 2008 UX Week.
Bringing the Lean Startup message to Korea. There are a couple of fantastic slides in here, like "10 steps to making a startup" -- the old way and the new way.
LUXr 1-day workshop, May 14, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
This deck was part of the FailChat in San Francisco, Wed May 9, 6:30-9pm at Startup HQ.
“User Experience. We’ll worry about that once we have a product.” ~ Entrepreneur
NO, DON’T DO IT! Don’t wait! Your user experience work starts day one and helps make your product great through every stage of your company’s development. UX answers: Who is your user? What do they struggle with? How do you know if you're making a solution that works?
User Experience designer and entrepreneur Kate Rutter of LUXr shares her mistakes as well as how experimentation, failure, learning, trying again and learning more, helped her improve and won. You’ll get the whole inside scoop on lessons learned along the way.
Lean & UX are great bedfellows. In this talk, given at GROWtalks Montreal & Toronto in Feb 2013, Kate talks about why, and also, why you should NEVER use the term UX/UI again.
LUXr Downtown Las Vegas Small Business 1-day workshop, July 11, 2013 [Las Vegas]LUXr
Lean Startup has caught fire, but what does it mean for UX? User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop for Small Business, held as part of the Downtown Project in Las Vegas.
Luxr coaches Kate Rutter & Kim Knoll facilitated a day-long Lean Startup immersive experience that helps people both make the right product, and make the product right.
Talk given by Kate Rutter, Co-Founder of LUXr at the Silicon Valley Agile Leadership Network Meetup on May 14, 2013 (http://www.meetup.com/Silicon-Valley-Agile-Leadership-Network/events/102190522/). 20-minute activity included!
The Leadership Machine: All the Research About Women's Career Advancement Sum...Janice Fraser
Even after 20 years in Silicon Valley, Janice Fraser was baffled by the hundreds of articles and studies that each try to explain why women don't advance into senior leadership at the same rate as men. Drawing upon dozens of these publications, Janice has mapped out the system, in simple boxes and arrows, showing clearly where the leaks are in the leadership pipeline for women, and how we can plug them. Her findings provide a powerful roadmap for men and women who want to do better for themselves and their colleagues. By courageously looking at how people really advance and what holds them back, we can each develop explicit strategies for managing our own careers and understanding how best to support others.
This is the Introduction To Lean Startup that has been presented at the Lean Startup Conference since 2012. It presents the key concepts of Lean Startup in a succinct and memorable way, with a few graphs and charts.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Kate Rutter
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
Kate is a User Experience strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Kate’s background spans technology, marketing, interactive media, business management and organizational development.
Design a passion project in three hours using Lean Start-up methodsKate Rutter
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX London participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Realify your Secret Idea with Lean Startup MethodsKate Rutter
Admit it. Inside you there is a secret product idea. Yet it falls prey to that deadly statement: “Someday, when I have more time…”
In an action-packed 180 minutes, you’ll “realify” it: get that idea out and into the world. This session is about skill-building through personal expression; a structured and engaging way to get hands-on with design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful.
These techniques are directly and immediately applicable to UX design in the enterprise, startups and mid-sized companies.
Building a better world through lean + designKate Rutter
Keynote for the 2013 AC/UX Google Sprint Week in San Francisco. Lean startup, UX as a mindset and stories to go with 3 key topics in lean. Templates included at the end of the deck.
Design For Social Impact: An Overview of a MovementSami Nerenberg
A brief overview of the current Design for Social Impact movement (although it goes by many names)
The organizations listed primarily relate to the design consultancy model, but several others could be included that step outside this description. Some additions could include: Design Policy Council and TED Talks
Feel free to add more to the list in the comment box.
User experience is vital, and the word "design" seems to be a buzz word and a magical pill to elevate products or services - all thanks to global success and publicity of Apple. Organisations in Asia will benefit by grasping the essence of user experience and design research. Lean UX evolved from well-understood UX practices, to conduct UX in a much leaner and cost effective way. As the saying goes" Some UX is better than no UX"!
Raven will share fundamental concepts and "quick-and-dirty" tips that enable improvement on user experience of products or services in a cost effective manner with case studies.
These are slides from a talk I gave on November 17, 2012 to students from NYU's Wagner School for Public Service, the School of Visual Arts and Columbia University's School of International and Public Affairs as part of the 2012 Social Enterprise Boot Camp. Most slides require some notes.
Presentation for week 25 (2011/12)
This presentations introduces a module task for developing innovative practice which will support the process of modernising D&T.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
3. Ask yourself:
What 3 assumptions about your customers
do you have that, if you are wrong, your
business will fail.
Write down 3.
LUXR.CO Sept 2012
4. Who’s in the room?
• Name
• Company
• Context (startup, enterprise, consultancy)
• Role (biz/product, developer, design)
• 1 of your assumptions
LUXR.CO Sept 2012
6. Bento Core
Boxes Curriculum Residency Workshops
Practical, Learning 8 weeks to Core concepts
hands-on products for awesome for and hands-on
learning for accelerators & early-stage activities for
entrepreneurs education teams. everyone.
worldwide. programs.
LUXR.CO Sept 2012
7. TWEET!
Kate Rutter
www.luxr.co
@luxrco
@katerutter
LUXR.CO Sept 2012
8. This is not...
A class on how to
(how do you know itʼs awesome?)
produce an awesome UI
A session on making (how do you know these arenʼt
production wireframes or a waste of valuable time?)
photoshop comps
A “perfect approach” or (100s of entrepreneurs have
used these techniques to define
a rigid point of view on their own unique Great UX.)
Great UX.
LUXR.CO Sept 2012
9. Today we’ll cover...
I. Lean + UX Fundamentals
II. Three Lean UX experiments:
1. Get to Know your Customer
2. Act on Customer Needs
3. Measure What Matters
III. Bring it all together
LUXR.CO Sept 2012
10. What is this stuff?!?!
I : Lean UX Fundamentals
What is Lean Startup?
What is UX?
What is UX for Lean Startups?
LUXR.CO Sept 2012
20. Eric Ries wrote
a blog post on
Sept 8, 2008
titled “The Lean
Startup.”
The big idea...
+ +
make products reduce
incremental
customers
want releases waste
LUXR.CO Sept 2012
21. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
“The courage to seek real,
concrete answers creates
feedback.”
—Kent Beck
LUXR.CO Sept 2012
24. User Experience is...
A personʼs perceptions and responses that
result from the use or anticipated use of a
product, service or system.
LUXR.CO Sept 2012
25. User Experience is...
A personʼs perceptions and responses that
result from the use or anticipated use of a
product, service or system.
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
LUXR.CO Sept 2012
26. UX brings 10* years
of experience, methods, and
patterns of work.
*20, 30, 50 years
LUXR.CO Sept 2012
27. UX people are EXPERTS at “getting out of the building”
LUXR.CO Sept 2012
28. UX == Customer Discovery
People, their
goals & needs
Sketches and
prototypes
Interactions and
flows
LUXR.CO Sept 2012
29. Design > UI THINK
MAKE
CHECK
Users
1. I need...
why
what Needs 2. I want...
3. My goal is...
how
Business thinking goes here
Mary can...
BUILD
Uses MEASURE
LEARN
Features
Sketches, wireframes, pixels
This Week
Prototypes
User Stories
Themed Releases
LUXR.CO Sept 2012
30. UX cycles == Lean Startup learning loops
THINK
MAKE
Reduc
cycle e
time,
not
build
time
CHECK
Generative Research • Ideation • Mental models • Participatory Design • Contextual Inquiry • Concept Maps •
THINK Behavior Models • Test Results • Competitive Analysis
Personas • Sketches • Prototypes • Wireframes • Value Prop • Landing View • Hypotheses • Comps • Deployed Code
MAKE
Evaluative Research • A/B Testing • Site Analytics • Usability Testing • Funnel Analysis • Interruptive Surveys
CHECK
LUXR.CO Sept 2012
32. II : Three Lean Team Activies
1. Get to Know your Customers
2. Act on Customer Needs
3. Measure What Matters
LUXR.CO Sept 2012
33. Today’s Challenge
Hypothesis
We believe that modern families would benefit
from having better ways to keep up with tasks,
and are willing to pay for a better way to
coordinate tasks with other family members,
friends and neighbors.
LUXR.CO Sept 2012
34. 1
Get to Know Your
Customers
(Customer Development Interviews)
Types of Research
Personas
How to Interview
Practice Interview
LUXR.CO Sept 2012
36. User Research
quant qual
Generative Interviews
Evaluative
LUXR.CO Sept 2012
37. Customer Interviews
* Identify who you want to talk to.
* Articulate your hypotheses.
* Craft a topic map for the session.
* Jot down conversation prompts.
* Have the conversation
* Debrief!
LUXR.CO Sept 2012
41. {Activity}
Make a persona
Portrait
LUXR.CO Sept 2012
42. {Activity}
Make a persona
Demographics
LUXR.CO Sept 2012
43. {Activity}
Make a persona
Behaviors
LUXR.CO Sept 2012
44. {Activity}
Make a persona
Needs & Goals
LUXR.CO Sept 2012
45. {Activity}
Bring it together
Discuss & create
a unified persona
LUXR.CO Sept 2012
46. {check}
3 checks
* Does this sound like a person who could exist?
If no, make adjustments.
* Is this an actual person you know?
If yes, make adjustments.
* Is the persona respectful?
If no, make adjustments or re-do. Contempt is not helpful.
LUXR.CO Sept 2012
47. Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
* Craft a topic map for the session.
* Jot down conversation prompts.
* Have the conversation
* Debrief!
LUXR.CO Sept 2012
49. Topic Map
mobile/
feeling
internet
overwhelmed
habits?
keeping
everything
working
last time
they got help
(house
cleaner) personal commute
time
LUXR.CO Sept 2012
50. {Activity}
Add a topic
mobile/
internet
habits?
keeping
everything
working
last time
they got help
(house
cleaner) personal commute
time
LUXR.CO Sept 2012
51. Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
! Craft a topic map for the session.
* Jot down conversation prompts.
* Have the conversation
* Debrief!
LUXR.CO Sept 2012
52. Conversation Prompts
“Have you ever had ________ experience?”
“Can you tell me the story about that?”
“And then what happened?”
“Why [or how] did you do that?”
“What did you love [or hate] about that?”
“If you could wave a magic wand, what would
it be like?”
LUXR.CO Sept 2012
53. {Activity}
Brainstorm a question
“Have you ever had
__________________________
experience?”
LUXR.CO Sept 2012
54. Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
! Craft a topic map for the session.
! Jot down conversation prompts.
* Have the conversation
* Debrief!
LUXR.CO Sept 2012
55. During the Interview
DO
• Take notes
• Smile
• Ask open-ended questions
• Get their story
• Shut up and listen
DONʼT
• Talk about your product
• Ask about future behavior
• Sell
• Ask leading questions
• Talk much
LUXR.CO Sept 2012
56. {Activity}
Practice an interview
1 interviewer + 1 interviewee
note-takers
LUXR.CO Sept 2012
57. After the Interview: Debrief
DUMP (5min, solo)
1 idea per sticky
“What I heard”
“What I saw”
“What stood out”
SORT (10min, team)
Collect similar items
Label groups
Stack duplicates
Note trends and exceptions
LUXR.CO Sept 2012
60. 2
Act on
Customer Needs
(Developing product and interface ideas)
Sketching
6-Up Uses
Dot Voting
LUXR.CO Sept 2012
61. Remember this?
Users
1. BLAH
why
what Needs 2. BLAH
3. BLAH
how
(INSERT BUSINESS THINKING HERE)
Mary can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
LUXR.CO Sept 2012
62. BLAH BLAH BLAH
BLAH BLAH BLAH
BLAH BLAH BLAH
BLAH BLAH BLAH
A person BLAH BLAH
and their
needs
Your
business
vision
why
USES:
what
What can
how Mary do with
your product?
LUXR.CO Sept 2012
63. 6 Uses
An illustration that shows “What will they DO with this product?” It
intersects user needs with business vision to show the consumer value
proposition. This informs what features are most important.
LUXR.CO Sept 2012
70. {Organize!}
Post your persona, 2 uses
and 3-4 features on the
wall. (off to the side)
LUXR.CO Sept 2012
71. What you have now
Who is our user What can a user How will they
and what are their do with our do that?
needs & goals? product?
Persona 6-up uses Limited features to
support the uses
LUXR.CO Sept 2012
73. 3
Measure
What
Matters
(Quantitative and Qualitative Evaluation)
Common research questions
Metrics & Analytics
LUXR.CO Sept 2012
74. Top questions
Will people use it?
Why wonʼt people use it?
Whatʼs wrong with this?
How could I make this better?
How can I improve conversion?
Are we making progress?
Do people like this?
Are these results good?
Why do people do that?
Did we do the right thing?
Why is there dropoff?
LUXR.CO Sept 2012
75. User Research
quantitative qualitative
generate surveys user interviews
ideas
a/b testing
evaluate analytics usability testing
product KPIs
LUXR.CO Sept 2012
79. {Activity}
Divide into 2 piles:
less more
important important
LUXR.CO Sept 2012
80. {Activity}
As a team, get to 5
LUXR.CO Sept 2012
81. {Activity}
Check your metrics
LUXR.CO Sept 2012
82. Metrics checklist
• “number of...” [ # ]
1. Does the metric • “average number of...” [avg ]
begin with a number? • “percent of...” [ % ]
• “per week” [ ___/wk ]
2. Is there a time basis? • “per month” [ ___/mo]
• “per user” [ ___/user]
3. Is there an object • “per user per week” (fancy!)
basis? • Examples: per user, per session,
or by interaction or item
* not required, but super-helpful
(messages per file, emails
per thread)
LUXR.CO Sept 2012
83. Metrics checklist
a good metric... a great metric...
...measures the usage of your ...makes you look at all the
product by a person. The usage other metrics and say “none of
should be specific to features that those other numbers matter if
deliver value to your user. we donʼt get this right first.”
unhelpful vanity good better awesome
% of users % of users
% of new
total number who sign in who share a
users per
sign-ups of registered 3+ times a task 3+
week
users day, times a day,
per week per week
LUXR.CO Sept 2012
93. {Activity}
Make a narrative
We are _______________
Meet...
M V P with __________, ________ can...
using these features
we will measure
LUXR.CO Sept 2012
94. A direct through-line
Users
1. BLAH
why
what Needs 2. BLAH
3. BLAH
how
(INSERT BUSINESS THINKING HERE)
Mary can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
LUXR.CO Sept 2012
96. Patterns of work
1. Generate independently, discuss as a team
(3 people ideal)
2. Dump & Sort
(one item per Post-It, use Sharpie)
3. Sketch
(especially of people)
4. Work at the wall
5. Timebox!
(speed kills the censor and keeps you moving)
6. 2x2 organizing framework
(help decision-making when lots of items)
7. Quick decision-making techniques
(dot-vote, roman vote, stack rank)
LUXR.CO Sept 2012
98. About LUXr
LUXr provides practical, hands-on tools for entrepreneurs
around the world. LUXr helps startups deliver products that
customers want, need and love to buy.
Bento Core
Boxes Curriculum Residency Workshops
Practical, Learning 8 weeks to Core concepts
hands-on products for awesome for and hands-on
learning for accelerators & early-stage activities for
entrepreneurs education teams. everyone.
worldwide. programs.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO Sept 2012