This document discusses user experience design and how it is about more than just aesthetics or interfaces. It is about designing assets that attract, engage, acquire, and retain users through emotional connections and conversions. It discusses how UX design considers psychology, technology, creativity, and more to create seductive and addictive designs. It also outlines the services a company called Param UX Catalyst provides, including corporate websites, ecommerce sites, apps, and how they take a process-driven and strategic approach to creative solutions.