The document discusses lean user experience (UX) principles presented by Alberto Mucignat at the Better Software conference in 2011. It outlines the importance of agile methodologies, the definition of UX, and the significance of continuous improvement and collaboration in design processes. Additionally, it emphasizes the need for a holistic vision in UX strategy and development through iterative cycles and user-centered approaches.

1. Lean User Experience
Alberto Mucignat
Better Software
Firenze, 27 giugno 2011

2. Alberto Mucignat
(11 anni in 1 minuto)
2000 2002 2004 2006 2008 2011
Design che funziona.
Alberto Mucignat - Lean UX - Better Software 2011 2

3. What about you?
• Metodi agili?
• Lean?
• Lean UX?
Alberto Mucignat - Lean UX - Better Software 2011 01

4. Cos’è la User Experience (UX)
f User Experience
y conceived as a hypertextual information space;
Jesse James Garrett
jjg@jjg.net
30 March 2000
phisticated front- and back-end technologies has
nterface. This dual nature has led to much confusion,
attempted to adapt their terminology to cases beyond
he goal of this document is to define some of these
, and to clarify the underlying relationships among
Concrete Completion Web as hypertext system
Visual Design: visual treatment of text,
erface
Visual Design graphic page elements and navigational
components
Navigation Design: design of interface
te elements to facilitate the user's movement
Interface Design Navigation Design through the information architecture
se:
ion Information Design Information Design: in the Tuftean sense:
designing the presentation of information
to facilitate understanding
Interaction Information Information Architecture: structural design
time
s,
Design Architecture of the information space to facilitate
intuitive access to content
":
he site
Functional Content Content Requirements: definition of
content elements required in the site
eds Specifications Requirements in order to meet user needs
User Needs: externally derived goals
earch,
User Needs for the site; identified through user research,
ethno/techno/psychographics, etc.
other
Site Objectives Site Objectives: business, creative, or other
internally derived goals for the site
Abstract Conception information-oriented
model outlined here does not account for secondary considerations (such as those arising during technical or content development)
ring user experience development. Also, this model does not describe a development process, nor does it define roles within a
am. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.
http://www.jjg.net/ia/
Alberto Mucignat - Lean UX - Better Software 2011 4

5. Cos’è Lean*?
* Lean Primer, Craig Larman and Bas Vodde
1. Continuously invest on people
2. Promote a culture
of continuous improvement
Alberto Mucignat - Lean UX - Better Software 2011 01

6. Lean: focus sul valore.
Utenti Business
Alberto Mucignat - Lean UX - Better Software 2011 6

7. Roots of Lean Startup*
* Lean UX fundamentals, Tim McCoy & Janice Fraser
= + +
Alberto Mucignat - Lean UX - Better Software 2011 7

8. Reducing waste?
Alberto Mucignat - Lean UX - Better Software 2011 8

9. La rivoluzione della UX
Alberto Mucignat - Lean UX - Better Software 2011 01

10. Il design richiede “sprechi”
Alberto Mucignat - Lean UX - Better Software 2011 01

11. Lean Startup cycles
Alberto Mucignat - Lean UX - Better Software 2011 01

12. Lean UX cycles*
* Lean UX fundamentals, Tim McCoy & Janice Fraser
Learn
Generative Research
Ideation
Mental models
Behavior Models
Test Results
Build
Competitive Analysis Sketch
Wireframes
Prototypes
Validate
Usability Testing
A/B Testing
Site Analytics
Funnel Analysis
Alberto Mucignat - Lean UX - Better Software 2011 01

13. Start informed
Alberto Mucignat - Lean UX - Better Software 2011 01

14. Layers of Lean UX
1. UX Strategy
2. Personas
3. Scenari
4. User Stories
Alberto Mucignat - Lean UX - Better Software 2011 01

15. Keeping the holistic vision
(throughout iterations)
U.S. 6
U.S. 3
U.S. 1
U.S. 4
U.S. 2
U.S. 8
U.S. 5
U.S. 7
U.S. 9
Alberto Mucignat - Lean UX - Better Software 2011 01

16. Chi fa iteration planning
è UX designer.
Alberto Mucignat - Lean UX - Better Software 2011 01

17. Multiple discovery moment*
* http://joshuaseiden.com/blog/2010/12/agile-ux-lean-ux-customer-development-a-multiple-discovery-moment/
• Biz / tech / design together
• Small, cross-functional,
highly collaborative teams
• Lightweight, informal methods
• Rapid cycles (Build, Validate, Learn)
• Focus on the customer.
Alberto Mucignat - Lean UX - Better Software 2011 01

18. Alberto Mucignat - Lean UX - Better Software 2011 18

19. Head of UX Strategy
1. Ultimate responsible of the product UX
2. Invest continuously on people
3. Continuous improvement
4. C-level equivalent
5. Budget (let’s say we start from 10% of the actual adv budget)
Alberto Mucignat - Lean UX - Better Software 2011 01

20. Bonus track:
comunicare i cambiamenti.
Alberto Mucignat - Lean UX - Better Software 2011 20

21. Alberto Mucignat - Lean UX - Better Software 2011 21

22. Alberto Mucignat - Lean UX - Better Software 2011 22

23. Alberto Mucignat - Lean UX - Better Software 2011 23

24. Alberto Mucignat - Lean UX - Better Software 2011 24

25. Alberto Mucignat - Lean UX - Better Software 2011 25

26. Alberto Mucignat - Lean UX - Better Software 2011 26

27. In a startup no fact exists inside
the building, only opinions.
-Steven Blank (“Four steps to the epiphany”)
Alberto Mucignat - Lean UX - Better Software 2011 27

28. Grazie! Alberto Mucignat
alberto.mucignat@doralab.it
http://www.mucignat.com
http://www.doralab.it
Alberto Mucignat - Lean UX - Better Software 2011 28