designgoed is a Dutch design agency that specializes in generating new ideas by mapping contexts and focusing on the interaction between products and users. They develop feasible products from abstract visions and describe their strength as "design to motivate." Their approach can be applied broadly but they have special attention for sport, play & mobility products as well as health & usability. They follow a design process of research, interpretation, and implementation to translate visions into concrete products.

1. Binckhorstlaan 36 - 2516 BE Den Haag
e info@designgoed.com - w http://www.designgoed.com
design to motivate

2. designgoed
introduction
Who we are... Sport, play & mobility
designgoed is design agency strong in generating new The name designgoed refers to ‘design goods,’ compara- Diverse fields of expertise, but all products that are
ideas. We do this by mapping the context and by focuss- ble to how the Dutch word for toys is ‘play goods’ or the characterized by intensive and active use. Users and cus-
ing on the interaction between product and user. We word ‘white goods’. tomers are demanding and critical. Whether the user is
develop feasible products from an abstract vision and Design goods refer to products that have been devel- a top-athlete, a child or an every day commuter, if the
describe our own strength as ´design to motivate´. oped with a lot of attention for quality, detail and com- product does not contribute to the goals and wishes of
design | translating an abstract vision into a concrete mercial value. Design is after all the intensive process of the end user, the product will not be successful.
product creation; to make something out of nothing, by a struc- For a top-athlete, performing at the highest level is his
motivate | the emphasis lies on the interaction between tured and well thought-out process. goal, where a child merely wants to have fun and explore.
products & applications and users; the idea is designed in To know, recognize and build on those goals, preferences
such way that the preferred interaction is evoked. Our approach is applicable in a broad field, though there and problems of users is thus crucial.
are a few classes that have our special attention.
Health & usability
sport play mobility Issues in these classes are timeless, but the world is
changing every day. Products that support people in be-
ing healthy are subject to change. New circumstances
Erik Driessen Thijs de Vries and preferences occur, while the need to be healthy and
health usability
Product designer Interaction designer mobile is of all times.
Usability of products is thus always an important issue,
m +31 6 44586197 m +31 6 10748231 Our office but shows to be regularly underexposed. Particularly in
e erik@designgoed.com e thijs@designgoed.com Binckhorstlaan 36 the digital world, where the number of features increases,
2516 BE Den Haag the question is how the interaction between user and
t +31 70 7505662 product stays simple and effective.
e info@designgoed.com
w http://www.designgoed.com

3. From vision to product
design process
Approach and method
Designing is to repeat 3 essential steps: aimed results.
• to research and understand the context & question The project plan shows our perspective and we jointly from
• to interpret the context and determine a solution
• to implement the solution
take through this plan and make changes wherever nec- vision to
essary before starting the project.
A design route starts with mapping goals and expec- product
tations. At the initial acquaintance we will jointly take Underneath a global explanation of our approach can be
through your question, idea and vision. Based on this found. These are all possible activities we can perform,
starting point we will setup a project plan. This project but we will always make a selection of activities based on
plan is a description of our approach, our input and the your specific situation.
[by clicking the icons, the explanation appears]
Analysis
Designing starts with asking ques-
tions. In order to get the problem
and mostly the context clear. Prototyping
Engineering
Analysis
User research Visualizing
Brainstorming
CAD modelling
Concept development
Flash development
n
Sketching Interface design
uu e
Styling
s
understand interpret implement

4. Sport projects | overview
A balance between functionality and style
Designing for active interaction
Recuperation therapy the professional way
What benefits the top-athlete?
What are the needs of the supporting team?
Measuring system for speed-skaters
How can the speed-skate motioin be measured?
Existing technologies in new applications

5. Play projects | overview
Playful products for serious pruposes
Designing for playful interaction
How can disposing garbage be made
fun?
What speaks to children?
How do you challengde children?
How can you stimulate children to
move more?
Ideas based on the imagination of children
Flexible solutions in public space

6. Mobility projects | overview
Transport suiting user group and environment
Verbindingsstukken Bagagedrager
Bamboe strengen worden De bagagedrager bestaat uit
door aluminium ringen met drie aluminimiun profielen, ver-
elkaar verbonden. Elke bam- bonden door drie kabels.
boe streng wordt individueel In het achterste aluminium
geklemd in de aluminium ring profiel is de achterverlichting
door een simpele schroef-klem. verwerkt.
Balhoofd Sparta Natural logo
Het balhoofd is een gietstuk Als lifestyle kan de Sparta Bam-
dat verbonden is aan twee bu deel uitmaken van een hele
verbindingsstukken. Standaard lijn van groene fietsen.
fietsonderdelen kunnen op
deze manier in het balhoofd
gebruikt worden.
Zadelvering
De zadelpen is verbonden
met een rubber onderdeel, dat
zorgt voor enige vering tijdens
het fietsen. Dit veraangenaamt
de rijervaring van het fietsen
op de Sparta Bambu.
SPARTA BAMBU Personal mobility
Recreational
What do consumers want to display with their
bike?
Comfort and usability
Commuting
Different wishes and preferences depending on
urban or country-side use
Environmentally friendly

7. Health projects | overview
Products for protection and relief
New bathing experience
Innovative elements in a new
whirlpool concept
Knee protector for professionals
Styling of a knee protector with a proven
increased performance in relief of pres-
sure on the knee

8. Usability projects | overview
Self-explanatory designs for complex interaction
User interfaces
Interaction development
What is the preferred interaction between
application and user?
What is the workflow of the users?
User friendliness
Several use scenarios
Attractive and suiting styling

9. Case | professional sports equipment
IcyBath
1. Old situation 2. Exploratory sketches 3. Several concepts
4. Design 5. Prototype 6. IcyBath in Vancouver (OS 2010)
How can the recovery of athletes better be facilitated?
The interests of different users need to mapped
The athlete as well as the supporting team have a direct interest in an improved product
Different functions can best be accomplished by different materials
A combination of a watertight cloth and sandwich panels make up for an optimal construction
Our input
n
uu e
s
understand interpret implement

10. Case | developing a playful product
Robobin
1.Visualization of ideas by children 2. Initial product proposal 3. First prototype
4. Optimization design 5. User feedback (user probes) 6. Definitive product visualization 7. Resulting mass production design
How can behaviour and attitude be influenced by new products?
Improving the play environment
A playful and cheerful product has a positive influence
Interaction design for tangible and 3D products
How should the product be styled in order to achieve the preferred effect?
Our input
n
uu e
s
understand interpret implement

11. Case | creating the preferred interaction
TCO Tool
1. Goal and context 2. Translating into flowchart 3. Implementing interaction 4. Resulting application
screen view action adjusting defaults English Nederlands
start screensaver
click
operational
machine life
input customer data
type procurement
main explanation basic TCO
screen
zooming in/out pricing
select aspects
back to start full model go to result
click/select
adjust default
click/adjust
add aspects
zooming in/out
full model view Step 1: Input by a customer
click/type
result view results
screen
click/appear/hide
link results to aspects
click/adjust
re-adjust aspects
click/adjust
re-adjust properties
How can complex information be made simple and fun to work with? Step 2: Output: result of the input
What needs to be explained and what feedback do cutomers want?
An open and intuitive interaction enables the preferred interaction
Content and implementation
Graphic and dynamic styling suits the preferred interaction
Our input
n
uu e
s
understand interpret implement
Step 3: Adjusting the input

12. Case | playground of the future
Playdock
1. Context and user research 2. Local living trends 3. Wild idea made realistic
4. Interest from journals
How can playing outside be made more attractive and easier facilitated?
What to children really like?
Input by children delivers interesting insights, but needs interpretation
With which problems is local government confronted?
Modular equipment to serve the need for flexible playgrounds is hardly available
Our input
n
uu e
s
understand interpret implement

13. Clients
Some of the parties we have supported
Contact us at:
Binckhorstlaan 36
2516 BE Den Haag
t +31 70 7505662
e info@designgoed.com
w http://www.designgoed.com
Erik Driessen Thijs de Vries
Satisfied clients Product designer Interaction designer
Companies, foundations and government m +31 6 44586197 m +31 6 10748231
Possibly your logo will be here e erik@designgoed.com e thijs@designgoed.com