SLIDESHARE HAS ANNOUNCED THEY WILL ELIMINATE SLIDECASTS APRIL 30, 2014. If you find this presentation no longer has audio, you can view it on Vimeo https://vimeo.com/86263123 Apologies for the inconvenience - lane
Morning presentation at Lean Startup Machine LA January 19, 2013
http://leanstartupmachine.com/events/la-january-2013/
SLIDESHARE HAS ANNOUNCED THEY WILL ELIMINATE SLIDECASTS APRIL 30, 2014. If you find this presentation no longer has audio, you can view it on Vimeo https://vimeo.com/86259978 Apologies for the inconvenience - lane
Morning presentation at Lean Startup Machine LA September 22, 2012
http://leanstartupmachine.com/events/la-september-2012/
Presented at the Los Angeles Lean Startup Circle February 29, 2012. Coloft, Santa Monica CA.
http://www.meetup.com/Los-Angeles-Lean-Startup-Circle/events/49773982/
Presented at TalkUX, Atlanta Georgia, September 30, 2016
http://www.talk-ux.com/
The field of User Experience (UX) offers many opportunities for interesting, meaningful (and well paid) work. The number of skills required to do this work can feel overwhelming. As you create your own UX practice, what do you need to know? How deeply must you know it? Is it better to be a generalist or a specialist? Are unicorns real? In this talk, I'll share what I learned in my own journey from designer to founder and present some useful models for charting your own course.
Lane describes how some traditional user interview methods can be adapted to be more quick, visual, collaborative and continuous.
Presented at the Balanced Team Conference, San Francisco, September 25, 2011
See http://www.balancedteam.org/balconf-2011-resources/ for more information.
How can we shape our skillsets to be effective participants in Balanced Teams? Complex software projects require a wide range of skills. As an individual who seeks meaningful work, you understand the need for cross-team communication and collaboration, but the skillset is overwhelming. What do you need to know? How deeply must you know it?
Presented at the Balanced Team Summit 2015
http://www.balancedteam.org/btgr2015/
SLIDESHARE HAS ANNOUNCED THEY WILL ELIMINATE SLIDECASTS APRIL 30, 2014. If you find this presentation no longer has audio, you can view it on Vimeo https://vimeo.com/86259978 Apologies for the inconvenience - lane
Morning presentation at Lean Startup Machine LA September 22, 2012
http://leanstartupmachine.com/events/la-september-2012/
Presented at the Los Angeles Lean Startup Circle February 29, 2012. Coloft, Santa Monica CA.
http://www.meetup.com/Los-Angeles-Lean-Startup-Circle/events/49773982/
Presented at TalkUX, Atlanta Georgia, September 30, 2016
http://www.talk-ux.com/
The field of User Experience (UX) offers many opportunities for interesting, meaningful (and well paid) work. The number of skills required to do this work can feel overwhelming. As you create your own UX practice, what do you need to know? How deeply must you know it? Is it better to be a generalist or a specialist? Are unicorns real? In this talk, I'll share what I learned in my own journey from designer to founder and present some useful models for charting your own course.
Lane describes how some traditional user interview methods can be adapted to be more quick, visual, collaborative and continuous.
Presented at the Balanced Team Conference, San Francisco, September 25, 2011
See http://www.balancedteam.org/balconf-2011-resources/ for more information.
How can we shape our skillsets to be effective participants in Balanced Teams? Complex software projects require a wide range of skills. As an individual who seeks meaningful work, you understand the need for cross-team communication and collaboration, but the skillset is overwhelming. What do you need to know? How deeply must you know it?
Presented at the Balanced Team Summit 2015
http://www.balancedteam.org/btgr2015/
July 30 , 2013, 7pm - 9:00pm @ OPODZ, a co-working space in Downtown LA
Instructors: Lane Halley (Carbon Five) & Jaime Levy (JLR Interactive)
This is a 2-hour, hands-on workshop geared toward digital designers. You will learn Lean UX techniques that can be used immediately with your clients and teams.
The following topics will be covered along with hands on exercises:
What is Lean UX?
Defining the Product & Customer
Exploring Key User Experiences
Validating the Customer and Idea with Qualitative Research
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
UX Worksheets: Opportunity Statement, Persona 4x4Lane Goldstone
Print-your-own worksheet templates for creating an opportunity statement and persona 4x4. For instructions on how to facilitate these activities, please also download the UX Recipe cards at bit.ly/ux-recipe
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
UPDATED DECK POSTED AT https://www.slideshare.net/LaneHalley/quick-useful-ui-sketches-33420882/
In this workshop, I'll lead you through a series of exercises which help you learn to draw good-looking, quick, useful, user interface (UI) sketches, followed by examples of how I use sketching in my projects.
As I've embraced Agile and Lean Startup methods, I've learned to adapt my UX practice so it is more QUICK, VISUAL, COLLABORATIVE and CONTINUOUS. Learning how to quickly sketch screen layouts and user interface (UI) elements helps me think through design problems, communicate ideas to other people, collaborate, and reduce the need for pixel-perfect deliverables.
First presented at SoCal UX Camp, June 1, 2013 http://www.socaluxcamp.com/
Revised June 2, 2013 - modified deck for better self-directed learning
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
Presented at Tech Jobs LA at Blankspaces, July 21, 2012
The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skill-set, this is truly a GREAT time be working in our field.
But--How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio? This presentation shows you how
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
Mobile UX Design School June 9, 2012
The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skillset, this is truely a GREAT time be working in our field.
But--How do you get that elusive interview? What if you're just starting out, or changing fields? How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio?
http://www.meetup.com/Mobile-UX-Design-School/events/64639862/
The field of user experience provides a wide range of useful methods that can help your Lean Startup Customer Discovery process. This presentation provides advice on how to find and engage prospects, and how to compile, make use of and test what you're learning.
As always the missing parts, ie. the audio parts and the discussions we had during the workshop would be much more interesting but can't be shared publicly ...
7 Habits of Effective Sites in Asia PacCuneyt Uysal
Stephen Covey, author of the best-selling book, “The 7 Habits of Highly Effective People,” identified important principles that also apply to websites. In this webinar, website expert Cuneyt Uysal will discuss these principles and examine some of the most effective websites today.
Talis Aspire Development Approach Overviewiancorns
This short set of restructured slides introduces how we develop Aspire, at a high level, and from the customer perspective. The first main slide, and root of the presentation, how an idea moves through the stack into our weekly development cycle.
July 30 , 2013, 7pm - 9:00pm @ OPODZ, a co-working space in Downtown LA
Instructors: Lane Halley (Carbon Five) & Jaime Levy (JLR Interactive)
This is a 2-hour, hands-on workshop geared toward digital designers. You will learn Lean UX techniques that can be used immediately with your clients and teams.
The following topics will be covered along with hands on exercises:
What is Lean UX?
Defining the Product & Customer
Exploring Key User Experiences
Validating the Customer and Idea with Qualitative Research
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
UX Worksheets: Opportunity Statement, Persona 4x4Lane Goldstone
Print-your-own worksheet templates for creating an opportunity statement and persona 4x4. For instructions on how to facilitate these activities, please also download the UX Recipe cards at bit.ly/ux-recipe
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
UPDATED DECK POSTED AT https://www.slideshare.net/LaneHalley/quick-useful-ui-sketches-33420882/
In this workshop, I'll lead you through a series of exercises which help you learn to draw good-looking, quick, useful, user interface (UI) sketches, followed by examples of how I use sketching in my projects.
As I've embraced Agile and Lean Startup methods, I've learned to adapt my UX practice so it is more QUICK, VISUAL, COLLABORATIVE and CONTINUOUS. Learning how to quickly sketch screen layouts and user interface (UI) elements helps me think through design problems, communicate ideas to other people, collaborate, and reduce the need for pixel-perfect deliverables.
First presented at SoCal UX Camp, June 1, 2013 http://www.socaluxcamp.com/
Revised June 2, 2013 - modified deck for better self-directed learning
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
Presented at Tech Jobs LA at Blankspaces, July 21, 2012
The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skill-set, this is truly a GREAT time be working in our field.
But--How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio? This presentation shows you how
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
Mobile UX Design School June 9, 2012
The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skillset, this is truely a GREAT time be working in our field.
But--How do you get that elusive interview? What if you're just starting out, or changing fields? How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio?
http://www.meetup.com/Mobile-UX-Design-School/events/64639862/
The field of user experience provides a wide range of useful methods that can help your Lean Startup Customer Discovery process. This presentation provides advice on how to find and engage prospects, and how to compile, make use of and test what you're learning.
As always the missing parts, ie. the audio parts and the discussions we had during the workshop would be much more interesting but can't be shared publicly ...
7 Habits of Effective Sites in Asia PacCuneyt Uysal
Stephen Covey, author of the best-selling book, “The 7 Habits of Highly Effective People,” identified important principles that also apply to websites. In this webinar, website expert Cuneyt Uysal will discuss these principles and examine some of the most effective websites today.
Talis Aspire Development Approach Overviewiancorns
This short set of restructured slides introduces how we develop Aspire, at a high level, and from the customer perspective. The first main slide, and root of the presentation, how an idea moves through the stack into our weekly development cycle.
Come find out about three great, free-as-in-beer open source applications and why you should be using them. Trac is an outstanding tool that combines web-based project management, a wiki, trouble tickets, and source control under one umbrella. Drupal is an extremely modular content management system with an enormous community of support. And a solid Ruby-on-Rails shopping cart and inventory control system with built-in PayPal and Authorize.net capability.
Do Learn Repeat: The Startup Way of DesignHarris Rodis
The slides of my presentation at the 6th Behance Portfolio Review of Athens.
DO NOT FORGET to check the notes for every slide for links for further reading on each topic!
Presented at Lean UX 2014, April 12, 2014
www.leanuxnyc.co
In this fun, hands-on workshop, I’ll lead you through a series of exercises which help you learn to draw good-looking, quick, useful, user interface (UI) sketches.
This class covers:
• Types of sketches
• Why sketch?
• Sketching materials
• Grids, containers and functional groupings
• Developing your personal UI shorthand
This workshop is appropriate for designers, product managers, Web developers, software engineers or anyone else who needs to think about or communicate concepts for digital products. No prior artistic or drawing experience necessary. If you can draw a circle, a square and a triangle, you’ve already got the basics covered!
Learning how to quickly sketch screen layouts and UI elements helps you think through design problems, communicate ideas to other people, collaborate, and reduce the need for pixel-perfect deliverables. Work through the exercises in this workshop and pick up some new skills you can use right away in your own projects.
This file contains templates for creating a provisional persona and hypothesis statement. For more information about how they are used, see the materials from the "Hands-on Lean UX for Digital Designers" workshop http://www.slideshare.net/LaneHalley/hands-on-lean-ux-for-digital-designers
More print-your-own recipe cards inspired by Conversation, Cadence & Culture: recipes to inspire collaborative teams. Workshop presented at Lean UX NYC http://leanuxnyc.co/nyc/.
Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
Conversation, Cadence & Culture: recipes to inspire collaborative teams. Print-your-own recipe cards from workshop at http://leanuxnyc.co/nyc/ April 12, 2013.
Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
Los Angeles User Experience Meetup March 5, 2013. "Lean UX with Lane Halley, Jaime Levy and Chris Chandler" at Cross Campus, Santa Monica CA
http://www.meetup.com/ia-55/events/98595432/
User Experience - More Than Just a Pretty StickLane Goldstone
Presented at QconSF http://qconsf.com/sf2012/tracks/show_track.jsp?trackOID=678
What is user experience (UX)? Why does it matter? UX design is more than just making things look good. How do you create a compelling product that balances user and business needs, efficiently, using the resources you have?
This presentation provide a framework for thinking about the UX of your product and contains examples of my work as a product designer and UX coach for Agile and Lean Startup teams.
Presentation at Carbon Five Hack Night September 5, 2012.
Personas are a way to think about who "the user" is and how he or she would use your software. Learn how personas can provide focus on the most important features, guidance about how those features fit together, and information about how much capability a feature really needs to provide.
Carbon Five LA bi-weekly, intimate hack night for developers who want to code and collaborate for a couple of hours after work. Bring your own project or work with someone else. Developers of all experience levels are welcome. There will be at least a couple Carbon Five folks around to help out.
For more information, please see our Meetup Group http://www.meetup.com/Hack-Night-at-Carbon-Five-LA/events/77422712/
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
5. PEOPLE
NEEDS
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
5
6. PEOPLE
NEEDS
Business
vision
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
6
7. PEOPLE
NEEDS
Business
vision
USES
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
7
8. PEOPLE
NEEDS
Business
vision
USES
FEATURES
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
8
9. PEOPLE
NEEDS
Business
vision
USES
UI
design,
wireframes,
visual
design
FEATURES
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
9
10. The
Lean
Startup
cycle
Lean
Startup
cycle
by
Eric
Ries
|
drawn
by
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
10
11. The
Lean
Startup
(UX)
cycle
Personas,
needs
and
uses
Customer
Prototypes
&
ConversaMons
Experiments
QualitaMve
evaluaMon
Lean
Startup
cycle
by
Eric
Ries
|
drawn
by
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
11
12. Get
out
of
the
building
“Customer
Development
is
the
process
of
how
you
get
out
of
the
building
and
search
for
the
model.
Customer
Development
is
designed
so
that
you
the
founder(s)
gather
first
hand
experience
about
customer
and
market
needs.”
SteveBlank.com,
5/13/2010
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
12
13. In
other
words…
“Go
speak
(in
person
if
possible)
with
living,
breathing
customers
to
determine
the
validity
of
your
assumpMons.”
“The
Entrepreneurs
Guide
to
Customer
Development,”
Cooper
&
Vlaskovits
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
13
14. Before
you
get
out
of
the
building
Who
do
you
want
to
talk
to?
What
do
you
want
to
learn?
Where
do
you
find
these
people?
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
14
15. Micro
segments
Share
pain
Speak
the
same
language
Communicate
with
each
other
Cooper
&
Vlaskovits
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
15
16. How
do
you
find
(the
right)
people?
Social
media
(Facebook,
Twiker)
Special
interest
groups
(Meetups)
Online
communiMes
(Stack
Overflow)
(friends
of)
Friends
and
Family
Coffee
shops,
malls….wherever
they
are
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
16
17. You’re
not
SELLING,
you’re
LEARNING
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
17
18. What’s
your
objecMve?
Step
1:
Validate
the
problem
Find
a
“Cookie
Monster”
problem
Step
2:
Validate
the
solu@on
Show
enough
value
to
collect
currency
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
18
19. Validate
the
problem
3-‐point
interview
for
problem
explora@on
1. Have
you
experienced
<problem?>
2. Tell
me
a
story
about
the
last
Mme
you
had
<problem.>
3. For
you,
what
would
be
the
ideal
soluMon
for
that
situaMon?
Ask
for
referrals
and
permission
to
follow
up
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
19
20. Validate
the
soluMon
Product
pitch
conversa@on
1. Have
you
experienced
<problem?>
2. What
are
you
doing
now
to
address
<problem?>
3. Show
demos/sketches
later
in
the
meeMng
4. Ask
for
currency
(Mme,
money,
work)
Ask
for
referrals
and
permission
to
follow
up
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
20
21. ConversaMon,
not
interrogaMon
Breathe!
Smile!
Encouragers
Open
ended
quesMons
Paraphrasing
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
21
22. The
word
LISTEN
has
the
same
lekers
as
SILENT
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
22
23. Avoid
conjecture
NO!
“Would
you
use
this
product?”
YES!
“What
are
you
doing
now
to
solve
this
problem?”
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
23
24. Focus
on
NEEDS
and
GOALS
“I’d
like
a
product
with
<
feature>”
“If
you
had
<feature>,
what
would
it
allow
you
to
do?”
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
24
26. PracMce
Interview
GreeMng
&
brief
introducMon
1.
Have
you
<experienced
situaMon/problem>?
2.
Tell
me
about
the
last
Mme
you
<experienced
situaMon/problem>
3.
For
you,
what
would
be
the
ideal
soluMon?
Ask
for
referrals
and
permission
to
follow
up.
Create
conversa6on!
Smile!
Take
notes!
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
26
27. Thank
you!
@thinknow
Lane
Halley
www.lanehalley.com
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
27
28. www.carbonfive.com
Lean
Design
&
Agile
Development
for
Web
&
Mobile
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
28