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![1. What is your primary reason for visi2ng [---]?
2. How sa2sfied are you with your experience on [---]?
3. What best describes you [---]?
4. How oien do you visit [---]?
Intercept Survey
13](https://image.slidesharecdn.com/usercentereddesign-101816-161025140201/85/User-Centered-Design-A-practical-toolkit-for-making-sites-that-work-13-320.jpg)
![Create a set of user stories
As a [persona],
I can [perform an ac3on]
so I can [goal].
– As a prospec3ve student, I can easily find basic informa.on
about graduate degree requirements, so I can apply.
– As the parent of prospec3ve student, I can easily find school
tour informa.on, so I can plan a visit.
17](https://image.slidesharecdn.com/usercentereddesign-101816-161025140201/85/User-Centered-Design-A-practical-toolkit-for-making-sites-that-work-17-320.jpg)
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User Centered Design: A practical toolkit for making sites that work
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- 9. User centered design is a process Discovery Design Problem finding Problem solving Research behavior Design solu2ons Evaluate design Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Personas / Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • A/B tests • Tree tests • First click tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 9
- 10. User centered design has principles • Know your audience • Make it inclusive • Keep it sketchy – Don’t talk. Draw. – Don’t discuss. Use s2ckies. • Tolerate imperfec2on 10
- 11. User centered design is a process Discovery Design Problem finding Problem solving Research behavior Design solu2ons Evaluate design Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Personas / Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • Tree tests • First click tests • A/B tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 11
- 12. Surveys and Interviews • Why? – Get outside your business problem. – Develop personas and user stories: • Who, Where, When, Why • Use Qualtrics – we have an MIT site license – Keep it short and mobile friendly. – Intercepts or email lists or social media. – Ask if open to follow up interviews. 12
- 13. 1. What is your primary reason for visi2ng [---]? 2. How sa2sfied are you with your experience on [---]? 3. What best describes you [---]? 4. How oien do you visit [---]? Intercept Survey 13
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- 15. User centered design is a process Discovery Design Problem finding Problem solving Research behavior Design solu2ons Evaluate design Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Personas / Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • Tree tests • First click tests • A/B tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 15
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- 18. Create a set of user stories • The perfect scope craiing tool • Succinctly clarifies audiences, tasks, and goals • The great equalizer: Everyone can par2cipate. • Explains the “what” – not the “how” • A set of well-craied user stories becomes the “cards” that are traded in defining scope. 18
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- 22. User centered design is a process Research behavior Design solu2ons Evaluate design Discovery Design Problem finding Problem solving Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • Tree tests • First click tests • A/B tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 22
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- 25. User centered design is a process Research behavior Design solu2ons Evaluate design Discovery Design Problem finding Problem solving Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • Tree tests • First click tests • A/B tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 25
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- 28. User centered design is a process Research behavior Design solu2ons Evaluate design Discovery Design Problem finding Problem solving Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • Tree tests • First click tests • A/B tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 28
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- 31. User centered design is a process Research behavior Design solu2ons Evaluate design Discovery Design Problem finding Problem solving Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • A/B tests • Tree tests • First click tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 31
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- 33. User centered design is a process Research behavior Design solu2ons Evaluate design Discovery Design Problem finding Problem solving Form strategy Prototype Revisions • Surveys / Interviews / Workshops • Stories / Journeys • Card Sorts • Analy2cs • Strategy Brief Why? For who? How? • Usability tests • A/B tests • Tree tests • First click tests • Analy2cs • Sketches • Wireframes • Site maps • Content models 33
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- 38. Customer Research 38 IDENTIFYING THE KEYISSUES AND SOLUTIONS 1. Test Current State 2. Card Sorts for Customer Centric Re-categoriza2on 3. Validate Future State Study Descrip2on Items # P’s Date Overall Success Rate Current Used deep taxonomy from the current site to establish baseline. 90 62 7/14 76.03% 1st Used a refined top level hierarchy based on findings from the Live study. 90 59 12/14 82.50% 2nd Used a deep taxonomy based on findings from 1st study, and input from SEO, Mechant Analyst and UX. 268 (90 + 178 new) 634 9/15 85.67% § 9.64% increase in overall success rate for loca2ng an item from the baseline study to the 2nd study. (2 Treejack studies) (Treejack study) Case Study – LLB Naviga2on
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- 40. 40 Final: Classes & Trips Final: Outdoor Classes & Trips Final: Outdoor Schools Task – Finda calendar of outings and lessons
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