The document introduces user experience (UX) as the interaction a person has with a product, service, or organization, highlighting its multi-disciplinary contributions from fields like psychology and design. It outlines key factors affecting UX, such as usefulness, usability, and aesthetics, and discusses a user-centered design methodology that includes research and iterative design processes. Examples of good and bad user experiences are provided, emphasizing the importance of understanding user behaviors and involving them in the design process.

1. User
Experience
Introduction
www.graspin.in

2. Topics covered
 What is User Experience?
 A General Example
 Multi-Disciplinary Contributions
 Factors that affects ux
 Good And Bad User Experiences
 Good And Bad UX example
www.graspin.in

3. What is User Experience?
 User experience (UX) is the amount of a
serial interactions of a person with a product,
service, or organization.
 UX covers a range of interactions a person
can have with a business, and in an
increasingly connected world i.e., interaction
of a person in between Digital and Non Digital
world
 A general example : a person having
continuous interactions with digital life through
phone, web etc
www.graspin.in

4. A General Example
Web
Email
Mall
Social
network
Phone
Print
www.graspin.in

5. Multi-Disciplinary Contributions
UX incorporates contributions from many disciplines,
including:
 interaction design
 human factors engineering (HFE)
 industrial design
 psychology
 anthropology
 sociology
 computer science
 graphic design
 cognitive science
www.graspin.in

6. Factors that affects UX
 Usefulness: is the product useful, with a clear purpose?
 Usability: is the product easy to use—navigating within and
interacting with—and requiring little need for guidance?
 Learnability: is the product simple to master quickly with
minimal instruction required?
 Aesthetics: is the visual appearance of the product and its
design appealing to the user?
 Emotions: are the emotional feelings evoked in response to
the product and the brand positive, and do they have a lasting
impact on the user and their willingness to use the product?
www.graspin.in

7. User Centered design methodology
Examining users needs with a series of contextual methods
known as a User-centered Design (UCD) methodology. This
is a framework that enables us to engage with and listen to our
users to determine what they want.
The 4 steps under this methodology is:
 Research phase (understanding the problem and the user
context)
 Insights (making sense of what you’ve found).
 Concept stage (sketching, prototyping, and iterating your
designs, as well as involving users in this process to validate
your approach).
 Design experience (where you implement the final product,
and monitor and improve it over time).
www.graspin.in

8. Contd.
www.graspin.in

9. Good and Bad User Experiences
Doing a Survey
Holding a Focus
Group
Assuming you
know users as you
observe STATS
(web, usage etc.
Anyone alone = BAD UX
Learning about user
behaviors
Learning about user
attitudes
Involving users in
the DESIGN
PROCESS
All Three = GOOD UX
www.graspin.in

10. Marking required fields
makes users skip optional
fields.
Bad UX
Good v/s Bad UX Example
www.graspin.in
*required
*required
*required
optional
Marking optional fields won’t
inhibit user’s voluntary over-
disclosure
Good UX