User centred design (UCD) and the connected homeCyber-Duck
This presentation is a summary of a workshop that was conducted at UX London and Mozfest by Cyber-Duck, an agency that merges lean and agile deliver with user centred design (UCD). The workshop was aimed at those wanting to apply UCD to futuristic technologies. The workshop explored the concepts and thinking of ‘how to design an Internet Connected Dishwasher app’ while considering a wider eco system. The workshop started by introducing IoT (and ‘nearables’), why its relevant now and how the UCD process can adapt to it. The workshop frames UCD in a wider product delivery context and is aimed at those wanting to learn on how UX tactics can be applied to successfully design IoT products and systems.
1. What it is?. Philosophy and Principles.
2. How to use it? methodology and basic tools.
3. Beyond UCD. Alternatives methodologies: Activity Centered Design and Goal Directed Design.
User experience & design user centered analysisPreeti Chopra
UCA is a multistage process which allows designers to analyze and foresee how user is going to use the product. UCA employs proven and objective data-gathering and analysis techniques to develop a clear understanding of who the users are and how they will approach a website or application.
Introduction to User Experience :
What is User Experience?
User experience (UX) is the amount of a serial interactions of a person with a product, service, or organization.
A General Example
Multi-Disciplinary Contributions
Factors that affects ux
Good And Bad User Experiences
Good And Bad UX example
What is User Experience? - Barcamp 4 in Auckland New ZealandHaunani Pao
When I started my new job, most of my colleagues didn't clearly understand UX. I created this introduction to User Experience so they would understand why UX is important in design; how I would collaborate with the team; what I would contribute to our projects; and typical activities and artefacts I would do. My colleagues found this information helpful so that they know how to engage me for design and strategic questions about good UX-fu.
This is a smaller, modified version for Barcamp 4 in Auckland, New Zealand.
User centred design (UCD) and the connected homeCyber-Duck
This presentation is a summary of a workshop that was conducted at UX London and Mozfest by Cyber-Duck, an agency that merges lean and agile deliver with user centred design (UCD). The workshop was aimed at those wanting to apply UCD to futuristic technologies. The workshop explored the concepts and thinking of ‘how to design an Internet Connected Dishwasher app’ while considering a wider eco system. The workshop started by introducing IoT (and ‘nearables’), why its relevant now and how the UCD process can adapt to it. The workshop frames UCD in a wider product delivery context and is aimed at those wanting to learn on how UX tactics can be applied to successfully design IoT products and systems.
1. What it is?. Philosophy and Principles.
2. How to use it? methodology and basic tools.
3. Beyond UCD. Alternatives methodologies: Activity Centered Design and Goal Directed Design.
User experience & design user centered analysisPreeti Chopra
UCA is a multistage process which allows designers to analyze and foresee how user is going to use the product. UCA employs proven and objective data-gathering and analysis techniques to develop a clear understanding of who the users are and how they will approach a website or application.
Introduction to User Experience :
What is User Experience?
User experience (UX) is the amount of a serial interactions of a person with a product, service, or organization.
A General Example
Multi-Disciplinary Contributions
Factors that affects ux
Good And Bad User Experiences
Good And Bad UX example
What is User Experience? - Barcamp 4 in Auckland New ZealandHaunani Pao
When I started my new job, most of my colleagues didn't clearly understand UX. I created this introduction to User Experience so they would understand why UX is important in design; how I would collaborate with the team; what I would contribute to our projects; and typical activities and artefacts I would do. My colleagues found this information helpful so that they know how to engage me for design and strategic questions about good UX-fu.
This is a smaller, modified version for Barcamp 4 in Auckland, New Zealand.
The application of User Centered Design in various fields, specially in Architecture and Design. Based on Don Norman's book- Design of Everyday Things.
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
UX IS ABOUT SATISFACTION.
UX IS DESIGNING FOR USER TO COME BACK THE SITE.
UX FOCUSES ON THE STRUCTURE & LAYOUT OF CONTENT, NAVIGATION AND HOW USERS INTERACT WITH THEM.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
Designer is constantly confronted with challenge that how to make the application simple but also powerful. Powerful features will usually result in the complicated user interface. How to simplify it without sacrificing the powerfulness ?
This decks are for addressing the challenges from both product management and user experience design perspectives.
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
User Experience Programme showcase lightening talksNeil Allison
Six lightening talks delivered at a UX Showcase session for staff at the University of Edinburgh:
- UX Programme overview
- Human Centred Design process proposal for digital production
- Experience principles and standards development
- EdGEL development case study
- UX Training for University staff
- Web strategy development process
An introduction to UX methods and artifacts for integration into an agency waterfall model. This deck focuses on some basics fundamentals and acts as a primer to encourage entrenched departments to engage with UX.
User Experience Design at GlobalLogic comes into play by understanding the needs of the user by customer trend analysis and journey mapping of the customer
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
General UX activities & process overviewBen Melbourne
Here's a somewhat somewhat lengthy (by still far from comprehensive) presentation introducing and detailing the process and activities involved in Agile UX. The content focuses on introducing the basic steps of UX and explaining what they are.
It's liberally referenced from anywhere I could cut and paste from, and includes lots of links for more reading, where more comprehensive explanations of each activity can be found.
It's been 30 years since Nielsen and Molich provided the first practical and widely applied framework to evaluate the usability of digital products.
How well has this venerable set of the 10 Commandments for UX stood the test of time as the technology and user expectations changed?
We'll discuss the original purpose of the heuristics, how to apply them to a structured UX evaluation, if they've stood the test of time, and whether they will apply as technology continues to evolve.
We’ll also explore whether new heuristics should be developed to account for other, recent aspects of the modern interaction and technology landscape. To illustrate this we will introduce a proposed new set of heuristics for a specific and important part of our digital interactions – social media.
InnovationOps - Delivering Innovation At Speed Peter Fossick
How InnovationOps can be used by organisations to transform their capacities to build and deliver new products and services that disrupt markets using researchops, designops and devops in an agile world that favours asymmetrical organisations.
The application of User Centered Design in various fields, specially in Architecture and Design. Based on Don Norman's book- Design of Everyday Things.
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
UX IS ABOUT SATISFACTION.
UX IS DESIGNING FOR USER TO COME BACK THE SITE.
UX FOCUSES ON THE STRUCTURE & LAYOUT OF CONTENT, NAVIGATION AND HOW USERS INTERACT WITH THEM.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
Designer is constantly confronted with challenge that how to make the application simple but also powerful. Powerful features will usually result in the complicated user interface. How to simplify it without sacrificing the powerfulness ?
This decks are for addressing the challenges from both product management and user experience design perspectives.
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
User Experience Programme showcase lightening talksNeil Allison
Six lightening talks delivered at a UX Showcase session for staff at the University of Edinburgh:
- UX Programme overview
- Human Centred Design process proposal for digital production
- Experience principles and standards development
- EdGEL development case study
- UX Training for University staff
- Web strategy development process
An introduction to UX methods and artifacts for integration into an agency waterfall model. This deck focuses on some basics fundamentals and acts as a primer to encourage entrenched departments to engage with UX.
User Experience Design at GlobalLogic comes into play by understanding the needs of the user by customer trend analysis and journey mapping of the customer
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
General UX activities & process overviewBen Melbourne
Here's a somewhat somewhat lengthy (by still far from comprehensive) presentation introducing and detailing the process and activities involved in Agile UX. The content focuses on introducing the basic steps of UX and explaining what they are.
It's liberally referenced from anywhere I could cut and paste from, and includes lots of links for more reading, where more comprehensive explanations of each activity can be found.
It's been 30 years since Nielsen and Molich provided the first practical and widely applied framework to evaluate the usability of digital products.
How well has this venerable set of the 10 Commandments for UX stood the test of time as the technology and user expectations changed?
We'll discuss the original purpose of the heuristics, how to apply them to a structured UX evaluation, if they've stood the test of time, and whether they will apply as technology continues to evolve.
We’ll also explore whether new heuristics should be developed to account for other, recent aspects of the modern interaction and technology landscape. To illustrate this we will introduce a proposed new set of heuristics for a specific and important part of our digital interactions – social media.
InnovationOps - Delivering Innovation At Speed Peter Fossick
How InnovationOps can be used by organisations to transform their capacities to build and deliver new products and services that disrupt markets using researchops, designops and devops in an agile world that favours asymmetrical organisations.
Digital twin based services for decision support over the product lifecycleShaun West
This presentation is based on an Innosuisse funded project with ten partners to demonstrate how the digital twin can support decision making over the product life cycle.
Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020
User Experience and business analysis - Edinburgh BA meetup April 2019User Vision
What is the relationship between User Experience and Business Analysis? Do their roles overlap and do they pull in the same direction? This presentation to an audience of BAs includes a brief intro to the world of UX but then a discussion about the traditional and future roles of UX and BA.
A brief introduction of Product Designing process followed at www.actiwate.in . Being the UI/UX in-charge i have listed down all the important processes to be followed from the start to the prototyping of the product.
VeriSM helps organisations to embrace "digital" and provides organisations with practical guidance on how to digitally optimise or digitally transform. Although the subject is a digital world, VeriSM is about business and not only IT. It’s about how an organisation in its totality can survive and thrive in a brave new "digital" world!
VeriSM was received with great enthusiasm because it gave a concept how different frameworks, approaches, resources, etc. can be combined and applied, not just for IT but for every service provider in the organisation. With ‘VeriSM: unwrapped and applied' organizations and professionals get practical guidance in making digital transformation a reality.
تواصل_تطوير
المحاضرة رقم 189
المهندس / محمد العربي
بعنوان
"Digital Disruption Act- From
Value Chains to Value Networks"
يوم السبت 07 يناير 2023
السابعة مساء توقيت القاهرة
الثامنة مساء توقيت مكة المكرمة
و الحضور عبر تطبيق زووم من خلال الرابط
https://us02web.zoom.us/meeting/register/tZIvf-6oqTgsH9Dp3m-SA9-UvVdmBgjmwEYx
علما ان هناك بث مباشر للمحاضرة على القنوات الخاصة بجمعية المهندسين المصريين
ونأمل أن نوفق في تقديم ما ينفع المهندس ومهمة الهندسة في عالمنا العربي
والله الموفق
للتواصل مع إدارة المبادرة عبر قناة التليجرام
https://t.me/EEAKSA
ومتابعة المبادرة والبث المباشر عبر نوافذنا المختلفة
رابط اللينكدان والمكتبة الالكترونية
https://www.linkedin.com/company/eeaksa-egyptian-engineers-association/
رابط قناة التويتر
https://twitter.com/eeaksa
رابط قناة الفيسبوك
https://www.facebook.com/EEAKSA
رابط قناة اليوتيوب
https://www.youtube.com/user/EEAchannal
رابط التسجيل العام للمحاضرات
https://forms.gle/vVmw7L187tiATRPw9
ملحوظة : توجد شهادات حضور مجانية لمن يسجل فى رابط التقيم اخر المحاضرة.
How UX Can Drive the Vision of Future Products - Arttu NiskasaariUXPA International
Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.
A Practical Introduction to User Experience and User-Centred Design for BAs (...User Vision
This interactive and hands-on workshop will cover the user-centred design process, highlighting the activities that user experience professionals conduct to enhance the usability and user experience of the products, systems and services. BAs increasingly work alongside user researchers and UX professionals to integrate user requirements for complex projects. The course will also explore the areas where there is typically co-ordination between user researchers or designers with business analysts, and cover strategies for enhancing this working relationship.
The workshop will cover the fundamentals of usability, user experience and the User centred Design (UCD) process:
Applying usability & UX principles from the earliest project stages through to final evaluation
Researching and documenting the context of use through user observation, interviews, personas, scenarios, and customer journey maps.
Specifying user needs and requirements and their key role in the UCD process
Designing solutions: interface design, usability guidelines and core design principles with examples from several different industries
Wireframes and iterative prototyping
Information architecture: goals and methods to improve the findability of content
Digital accessibility: resources and methods for inclusive design
Usability testing and evaluation: an overview on usability testing and other evaluations.
Lean UX techniques and integrating UX with agile development
UX strategy – what is it and how successful companies implement it.
In the context of growing public concern about personal data and its (ab)uses, the session will invite an open discussion about privacy as a human and user experience.
More specifically, the current state of Privacy UX, as well as if and how the changing understanding of the data ecosystem might further transform regulations, business approaches, and therefore UX practices and services.
Participant Takeaways:
Privacy as human and user experience
The state of privacy UX and current debates
The impact of public concern on legislation, business, and UX practice
Towards user-centric data solutions
Breakfast Briefing PPI Proposition Process and InterfaceUser Vision
An overview of a very simple framework for categorising UX and UCD issues in a way that can help convey these to colleagues and decide the best research methods to investigate further. Proposition, Process and Interface / Interaction design are key components, with examples shown.
Behavioural science - Approaches to Improve UXUser Vision
In this session, you will learn more about the links between behavioural science and user experience. We will also introduce some behavioural science frameworks and models you can adopt to improve your user research and design work.
How can User Experience (UX) and Business Analysis (BA) work together?Busines...User Vision
Common grounds between UX and BA - engaging for success
Business Analyst Scotland Meetup wants to connect the BA community, help the new joiners or the aspiring BA learn about the role, expand the existing BA knowledge area and come up with new insights and information, and most of all built a community of people that share experiences, expertise and find answers to the role-specific questions.
This webinar explores the challenges of common ground between UX and BA. The session will also consider the evolving world of User Experience (UX) and Business Analysis (BA) with the view of exploring ways of working together.
Do UX designers have a role in reducing digital waste?User Vision
UX designers are primarily concerned with ensuring the experience of end users, but should we also consider the impact on the environment?
Do the ultra-usable and convenient digital lifestyles we help create provide ease-of-use at the cost of sustainability?
We'll explore the surprisingly large impact that digital has on C02 emissions and other contributors to the climate crisis.
Then we’ll discuss what can be done by individuals and as a profession to raise awareness of the issue contribute to ways to mitigate the problem.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
Applying user requirements for innovative products User Vision
As the benefits of UX become recognised and user-centred design processes are applied more often, project teams start using terms such as ‘user needs’ and ‘user requirements’ in their project meetings. This is great news. Addressing user needs and user requirements in a structured manner can provide great clarity for your solution design and actually spark the creative thinking that leads to innovation.
But what exactly are user needs and user requirements and what’s the best way to apply them in solution design? Several questions arise once you commit to designing for user needs and user requirements:
Are user needs and user requirements actually the same thing?
How can we ensure they are accurate and evidence-based, not just a projection of the designer’s vision?
Is documenting them worth the effort or just an administrative burden since the team intuitively knows what they are?
Even worse - could they actually become constraints that inhibit us from thinking of innovative solutions?
To tell us how the process of designing with user requirements works we have a guest presenter who is a recognised expert in user requirements engineering - Thomas Geis, President of the International UX Qualification Board. He will discuss user requirements, how they are elicited, documented and then applied to a structured user-centred design process. He will outline the difference between user needs and user requirements and how to apply them effectively to ensure your solution stays true to the needs of your users.
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
From User Experience to Earth ExperienceUser Vision
User Vision held a presentation by Gerry McGovern, author of the book World Wide Waste, about the impact of our digital lifestyle on the environment. Gerry's talk was a data-filled exploration of the scale of the problem and an invitation for individuals and organisations to act to mitigate the problem. These measures range from remembering to turn off your computer overnight to considering the amount of data that you produce, share and store.
Gerry also outlines the Digital Waste Audit that is being developed to help evaluate an organisation's current level of digital waste and develop ways to improve their Earth Experience. See on YouTube https://youtu.be/Vy5ZaBc-hHY
Mobile Accessibility Breakfast Briefing - Oct 2020User Vision
Contents:
Why mobile accessibility is important for everyone
How has legislation effected accessibility on mobile
WCAG 2.1
Built-in accessibility features on mobile
Mobile accessibility downfalls:
-Navigation
-Layout
-Providing use of context
Examples of common accessibility issues
Tools for designers - Breakfast BriefingUser Vision
These slides are from the breakfast briefing hosted by User Vision on 16.1.2020.
Event description:
This breakfast briefing will unpack the very best programmes in the ever growing list of software available for designers to use. We will be looking at the flagship tools used today and their individual strengths and weaknesses. We will discuss how these tools can be used to work alongside each other to our benefit, and we will also be exploring how design teams within functioning organisations apply these tools to their own workflows.
In June 2018 the World Wide Web Consortium (W3C) updated its Web Content Accessibility Guidelines (WCAG), the world’s de-facto technical standard for accessibility. What are these changes and how can you can investigate if you need to change your current digital solutions? This presentation will outline the changes from WCAG 2.1, how to audit your site for compliance, and share examples to illustrate what the technical guidelines actually mean for websites, apps and other digital interfaces.
Why is defining user experience so difficult? Do we actually need to define it? How do you define it in different situations. This exercise and presentation explores these topics and more.
We check our mobiles 85 times a day, habitually and without conscious planning. We respond to Facebook likes as rats do to sugar solution. We let YouTube’s algorithms determine what our kids watch. We choose potential life partners by swiping right. We like it when websites tell us what to buy, we converse using pictures of small yellow faces, and we have conversations with our appliances.
Sure, all of these things are easy to do. But at what point does engaging with technology become too easy? Should we create user experiences that maintain a bit of friction, to remind us that we still have the capacity for complex social interactions and effortful decision making?
This session won’t give you all of the answers, but it will raise some interesting questions.
Statistics for UX Professionals - Jessica CameronUser Vision
Are you looking to expand your research toolkit to include some quantitative methods, such as survey research or A/B testing? Have you been asked to collect some usability metrics, but aren’t sure how best to go about that? Or do you just want to be more aware of all of the UX research possibilities? If your answer to any of those questions is yes, then this session is for you.
You may know that without statistics, you won’t know if A is really better than B, if users are truly more satisfied with your new site than with your old one, or which changes to your site have actually impacted conversion rates. However, statistics can also help you figure out how to report satisfaction and other metrics you collect during usability tests. And they’re essential for making sense of the results of quantitative usability tests.
This session will focus on the statistical concepts that are most useful for UX researchers. It won’t make you a quant, but it will give you a good grounding in quantitative methods and reporting. (For example, you will learn what a margin of error is, how to report quantitative data collected during a usability test - and how not to - and how many people you really need to fill out a survey.)
UX & GDPR - Building Customer Trust with your Digital ExperiencesUser Vision
This briefing was held as part of User Vision's 'Breakfast Briefing' series in Feb 2018. It looks at what GDPR means for businesses and for the UX of digital experiences.
Safety in numbers: A framework for benchmarking the user experienceUser Vision
The subjective experience users have on a website is influenced by what they have seen and done elsewhere. But how can we measure the UX of a site relative to the competition? Specifically, how can we determine whether users’ experiences with competitor offerings are likely to help or hurt their experience on a given site?
In this tutorial, we discussed the pros and cons of different approaches to collecting UX metrics, and taught attendees how to develop a robust framework for monitoring and benchmarking the user experience both against the competition and over time.
Translating good design into great accessibilityUser Vision
User Vision conducted a breakfast briefing to mark Global Accessibility Awareness Day. In our breakfast briefing, we showcased the good and bad of common user interface patterns such as modal pop-ups, accordions and tabs and illustrated how the design of these makes them accessible to users of assistive technology.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
2. User Centred Design
Policy
What UCD is
What it is / Why you need it /
What it does
What goes in it?
How to and when to
The people
The Drive
Some Examples
Recap
9. Adapted from Stephen Pheasant (1985)
1. This design is satisfactory for me - it will therefore be satisfactory for
everybody else
2. This design is satisfactory for the average person - it will therefore be
satisfactory for everybody else.
3. The variability of people is so great that it cannot possibly be catered for in
any design - but since people are so wonderfully adaptable it doesn't matter
anyway.
4. UX is expensive and since products, systems and services are actually
purchased on appearance and styling, UX considerations may be conveniently
ignored.
5. UX is an excellent idea. I always design with UX in mind - but I do it intuitively
and rely on my common sense so I don't to need include actual users.
Why can it go wrong?
10. What “experience” is the design /
development based on – if there
is no user input?
11. Purpose of a
UCD Policy
THE
(What it is / Why you need it / What it does)
12. Whatis it? It informs project teams
how to go about
including users
It aids the creation of a
“customer first” culture
It’s your commitment
to meet the needs of
your customers
13. Why do you need it?
Good design benefits
everyone
It shows a commitment
to putting customers
first
It reduces the need to
make [costly] last
minute changes
14. What does it do?
It states who the “go
to” experts are
It is part of continual
improvement and UX
maturity
It is a blueprint for
delivering customer
focused projects
16. Leadership statement Provides direction for
the business and lays
the foundations
It explains what UCD
means for the business
Makes UCD a company
wide initiative
17. Understanding UCD
Outlines user groups
and market segments
What it means in real
terms
Explains what UCD is
and why it is important
21. Asking the right
questions Which technique is best
to elicit feedback?
Which users, to get a
diverse sample?
What do you need and
when do you need it?
26. Project life span
Engagement
With subject
matter
experts
With end
users
Concept Design and build Release / Live
User Needs Usability
Testing
Expert testing
Best practice
guidance
Initial
feedback
1st
release
Test
New
iteration
Continual
improvement
Post launch
feedback
Expert testing
27. S
P
R
I
N
T
2
R
E
L
E
A
S
E
S
P
R
I
N
T
1
R
E
L
E
A
S
E
Project development
With
subject
matter
experts
With end
users
Sprint 1
iteration
UX /
design
Dev
Team
Sprint 2
iteration +
Sprint 1
support
Sprint
iteratio
n n +
Sprint
n-1
support
Sprint 0
Sprint 3
iteration +
Sprint 2
support
Sprint 4
iteration
+ Sprint
3
support
user needs
user needs for each sprint as required
Sprint 1
build
Sprint 2
build
Sprint 3
build
Sprint
n-1
build
Best Practice /
Personas / Journeys
/ Strategy Sprint 1
testing
Sprint 2
testing
Sprint
n-2
testing
Expert input for each sprint as required
Sprint
n-2
testing
Sprint 2
testing
Sprint 1
testing
S
P
R
I
N
T
N
R
E
L
E
A
S
E Releasing after each sprint is possible
if testing can be incorporated quickly
Adapted from John Whalen, UXPA 2014
29. Going back to People
Increase life expectancy
from 80 to 85 by 2035
Older customers more
likely to move to
competitors
Currently 10 million are
over 65 growing to 19
million by 2050
33. 1. The CEO or board member has a family or friend that has / is…..
2. Legislation / regulation is forced upon the market
3. A magic number of sales/hits/requests generates interest…..
4. Market change and competition is forcing the business to be more customer
centric – this is likely to lead to industry wide change
5. To be different. To create that competitive advantage. The business wins have
been identified, it makes sense and will return more value for the business
and the customer
5 simple reasons
39. UCD Policy
It is a commitment to
being customer centric
It means engaging with
users and acting on
their feedback
It provides business
direction from the top
40. What “experience” is the design /
development based on – if there
is no user input?
41. Ed Chandler
Senior UX Consultant
User Vision
55 North Castle Street
Edinburgh
EH2 3QA
Tel: 0131 225 0850
Email: info@uservision.co.uk
Web: www.uservision.co.uk